MakeUp in ...™ | Accessories

Bomotrendline is expanding

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22780,22781"] Ten months ago the German company moved in new premises to Eschbronn. bomo trendline innovative Cosmetic specialized in both the manufacture of standard jars and bottles for the Skin-Care market but also in a complete range of mascaras, lipgloss, eyeliners, not to mention its flagship products in the hand & nail care professional range, can now take advantage of a floor surface of 2,800 sqm. MakeUp in: This installation in new premises represents quite a milestone for your company? Adolf Brodscholl: Yes, it was very important for us because it enabled us to dramatically improve the company flows. Don't forget...

Pressing of cosmetique powders: Nastri-Tex proposes frame, a new 3d textile!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22703,22704,22705"] Nastri-Tex, the Italian firm based in Busto Arsizio, very close to the Malpensa International airport, in the Milan area, has been offering in the past few weeks a brand new product, Frame derived from a new technology, which makes it now possible to produce powder compacts with engravings without needing to use a specific mechanic mould. The pressing textile ribbon itself becomes the mould; you can choose whatever picture you desire. Explanations are given to us by Federico Mocchetti and Elisabetta Albizzati, from the Marketing and Sales Department. MakeUp in: What is Frame exactly? Federico Mocchetti: The Frame technology is...

New brushes and applicators

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22698,22699,22700"] COSMOGEN has designed a set of brushes for make-up professionals. The five brushes (loose powder, foundation, concealer, eye shadow with a dual finish, eyeliner) were designed for specific applications. The high density tufts are composed of a fine synthetic fibre with a natural appearance and whose exceptional qualities enable it to adapt to any make-up formulas. Soft to the touch, brushes offers an incredible sensoriality and the result upon application is perfect. For a perfect hygiene, this high-quality fibre is also washable. FIRM'UP: a new applicator with dual functions. Firm'Up is an original package designed by Cosmogen for formulas that...

The impact of smell in make-up

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22620,22621,22622,22623"] Perfuming make-up, is it a necessity? When a smell comes into contact with our olfactory mucosa, our first reaction is to express whether we like it or not. It is the hedonic dimension of smell which is then triggered in the process. For other senses such as sight or hearing, we go first through a descriptive phase and then we express a judgement, explains Isabelle Ferrand Director of Cinquième Sens. The appreciation of scents is related to our olfactory memories, we are at the crossroads of our emotions and of our memories, she emphasises. Odours and emotions are closely...

A new range of brushes for MAKE UP FOR EVER

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22264,22265,22266,22267,22268"] On January 31st, the Palais de Tokyo opened its doors to MAKE UP FOR EVER for an exceptional evening where the favourite brand of Make-up Artists unveiled its new range of brushes.MAKE UP FOR EVER, the brand dedicated to professionals and enlightened amateurs is revolutionizing the world of make-up brushes with its overabundant range of 76 brushes. By creating the broadest range on the market, the brand is responding to all needs, from the simplest to the most sophisticated. Brushes actually cover all aspects of make-up: foundation, eyes, lips and artistic creations. By focusing on synthetic fibres, the brand...

Mascara brushes: Dupont is pulling out all the stops and going upscale!

The American chemical group and world's leading supplier in fibre brushes for mascara has decided to increase its penetration on this market, on the one hand by ramping up its production in both Europe and Asia, and on the other hand by communicating on the diversity of its ranges of fibres. Two major assets in the face of increasingly intense competition from a number of other actors, small producers of standard fibres, often of Asian origin. Explanations by Sarah Perreard, Product Manager, DuPont. A market always on the rise! With it seems a strong comeback of fibre-based brushes. Sarah Perreard - Yes,...