World Skincare and Makeup trends
Explore the best of global cosmetic trends and innovations
2024 Asian Makeup Trends – Complexion Highlights
This season, complexion make-up trends in Asia continue to focus on dimension and light to provide a very natural, close to natural skin finish. In China, the C-STYLE LIGHT BEAUTY focuses on defining facial structure while maintaining a soft and delicate appearance. The look has low brightness and a sense of coolness, emphasizing natural features […]
Aligning With The Trends Moving Makeup Forward
The days of undereye baking, matte lips, intense smokey eyes and cut creases are a thing of the past. The trend of cosmetic minimalism has started taking over in the last few years. This shift is seeing beautiful nude tones making a comeback and base make-up that promises a ‘glow from within’ rather than a […]
Recoded Future – Pioneering a Future Fueled by Science
Strategic Forecast: The Convergence of STEM* and Beauty – by Cosmetics IC The beauty industry is on the cusp of a transformative era, driven by unprecedented advancements in science and technology. These fields are emerging as essential pillars, fueling also a wave of data-driven solutions that optimize daily routines. Hybrid innovations and experiences take center […]
The Dance Between Makeup and Skincare
Within the prestige beauty industry, there has historically been a cyclical pattern when it comes to makeup and skincare sales trends; when the growth rate is accelerating for one category, the other one is slowing down. This cycle appears to repeat itself every four to five years. In recent years, makeup was outperforming skincare. Some […]
LIFELONG CARE: The Changing Face of Beauty in the Age of Longevity
In recent years, there has been a notable shift toward prioritizing longevity and health-span, or the period of life spent in good health, as key areas of focus, not only within the scientific community but also across industries, including beauty. This shift is driven by a growing recognition of the importance of not just extending […]
Key Skincare Trends on Social Media
Social media’s role in beauty continues to expand and evolve from a place of inspiration to a source of innovation. New trends, techniques, and semantics cascade from the online universes of TikTok and IG to the offline world, changing the very culture of skincare and makeup. With the power to create new narratives that alter […]
What is makeup without a good cleanser?
Cleansing can dramatically change skin texture, hence enhancing makeup adherence and finish. In Asia, cleansing , as part of skincare , can have different functions to target different skin concerns. Lately these are the 3 directions in cleansing in Japan: Let us take a look at the latest trends in cleansers, which is anything but […]
Black Beauty Consumer Trends through TikTok
Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to connect with Black consumers in the beauty space. This report extensively explores popular hashtags within Black communities on TikTok, concentrating on four main areas: Skincare, Hair, Makeup, and Body Care. These hashtags are […]
New territories of expression for beauty brands
Brands are transcending their traditional aesthetic identities and are increasingly focusing on authenticity and the promotion of a genuine lifestyle. With this in mind, brands are evolving, reinventing themselves or refocusing on a variety of areas, all the while pursuing their quest for meaning; Beauty Goes 360… New brand postures are emerging, opening the way […]
The new faces of the medical world
Since the covid era, we’ve been witnessing a revaluation and expertise of science and the medical approach within the beauty territory. The number of clinical brand launches has exploded, shattering the market by offering a multiplicity of products far removed from the traditional medical codes of white packaging and the classic figure of the dermatologist […]
