Deborah: a hundred years of innovation

Deborah is truly a company of its own in the world of make-up brands. A century-old company that has managed to stay at the forefront of innovation by mastering all design stages. Overview with Gianluca Bonetti CEO of the Deborah Group. [caption id="attachment_26581" align="alignleft" width="218"] Gianluca Bonetti[/caption] MakeUp In...

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Kendo: story of a winning formula

In the past two years, Kendo launched three brands, acquired two, and created a multitude of digital platforms. "We are focusing", emphasises Sylvie Rouaix, Vice President Product Development, "on continuing to make these brands the best brands they can be - global beauty leaders, digitally prolific and socially active". Story of an original approach...

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Brazil: A significant shift in the distribution of cosmetics

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23813,23814,23815,23816,23817,23818"] Distribution in Brazil can be divided in three major channels: Traditional distribution (retailers, beauty salons, health & beauty stores, etc.), direct sales (doorstep sales) or franchises (specialised stores and brand stores). After having been dominated for a long time by doorstep sales, the distribution of beauty products is evolving slowly but surely towards a more selective distribution.Until now brands like Avon and Natura historically dominated the distribution of cosmetics through their direct sales network, and this, with products at affordable prices. The country's geography and market culture play a major role in the predominance of this type of...

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Etam launches its beauty range

Lingerie and ready-to-wear brand Etam has launched Push Up Your Beauty, its first range of cosmetics and beauty products.The range includes bath, body and make-up products plus accessories with colour ranges and names evocative of the brand’s own particular universe, like the Balconnet de Cils “half-cup” mascara and the Paréo de Teint “pareo” powder. Revealed on the brand’s web store last October, the range will be available this year at some 40 Etam points of sale in France. There are more than 600 different products manufactured in-house and formulated in collaboration with European suppliers. At affordable prices, ranging from €3.90 to €14.90,...

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‘Open development’: a new initiative from the L’Oréal Group

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23797,23798"] Already brought forward at the gala evening organized last September during the MakeUp in New York event, by Stephanie Martin Vice President of Packaging & development, recently developed by Philippe Thuvien, Packaging & Development Director, in a recent interview with PremiumBeautynews.com and echoed by Anthony Drouin, Technical Product Development Manager at MakeUp in Sao Paulo, this new initiative is undoubtedly an important milestone in the relationships that L'Oréal wishes to establish with its suppliers. Details...

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The Net takes on the online deluxe cosmetics market with Amazon’s Beauté Prestige

Amazon expanded its online cosmetics range in September with the launch of its top-end Beauté Prestige store in France, in response to demand from customers looking for luxury brands. Perfumes, skin care, hair products, make-up and accessories – five product families representing more than 40 brands including 16 French names. To make purchasing easier, users can search for products according to multiple criteria, consult detailed fact sheets about each product and receive advice or be kept up-to-date about latest trends thanks to beauty editorials. Following the launch of a first site of luxury cosmetics in 2013 in the United States, this store...

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How to find the right foundation?

Boots. No7 Foundation Match Made ServiceFinding a foundation with the right colour, texture, skin benefits and finish that really work, is undoubtedly one of the most difficult beauty challenges. Hence the Boots team has developed the No7 Foundation Match Made Service - a new way for women to find their perfect foundation match. The free service consists of a hand held device that is rested against the jaw line to assess the exact tone of the skin in minutes to match it to a range of No7 skin-true shades. The device measures the four precise colour values of the skin: saturation,...

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Make Up For Ever launches PRO FINISH, the versatile, multi-use compact foundation!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23523,23524,23525,23526,23527,23528"] A flawless complexion in two minutes? Whether backstage or in the studio, is a real challenge,” explains Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER. “That’s the challenge I was asked to takle by professional makeup artists. I wanted a flawless complexion to be within reach for all women who seek immaculate results. I designed PRO FINISH for them. It’s easy to apply and doesn’t require any special techniques; it can take care of everything in just two minutes. The results are instant and the finish flawless—and very long lasting. It’s THE essential product to...

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In times of intangible, “faces” still play a part

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23518,23519,23520"] In times of intangible things, brand ambassadors still have a role to play. The actresses, Kirsten Dunst and Kristen Stewart, the former for L'Oréal Professionnel, the latter for Chanel and the pop singer Rihanna for MAC are among the 2014 “faces”. In 1937, Coco Chanel, herself, acted as the “face” for her perfume adverts, since then, it is Chanel No. 5, which has relied on the most iconic ambassadors, actresses or top models and recently a male ambassador with the American actor Brad Pitt. For L'Oréal, “faces” are part of the brand's DNA, to such a point that 13 of them–who...

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Ingrid Jackel, Physicians Formula: a passion for creation

Quite a character, Ingrid Jackel, the President of Physicians Formula, the way America knows how to shape them. A French and tonic woman whose career is closely linked to the remarkable development of a make-up brand on the U.S. market, Physicians Formula. Overview of a unique company with unique products. MakeUp in…™: An original story, that of Physicians Formula? Ingrid Jackel: Physicians Formula was created in 1937 in California. Dr. Crandall, a renowned allergist, imagined for his wife the first line of hypoallergenic make-up. MakeUp in…™: What are the brand's strong points? Ingrid Jackel: Dr. Crandall already made it a principle at the time....

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