Make-up and retail: the change is now!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23074,23075,23076"] For the past months make-up retail sector has been buzzing. Dior, Chanel, Bourjois have opened their own “beauty boutiques”. The new Bellista shops launched by Nocibé are exclusively dedicated to Nocibé branded products and customers, along with the sale of products, are invited to test on-site other skincare or make-up products. The retail of beauty products seems to have (finally!) started its revolution. Under the pressure of some success stories like Kiko's, and acknowledging the fact that “something had to be done” to make consumers want to enter and, most of all, make purchases, several leading brands decided...

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L’Oréal’s “CherryPack”: a third edition with new categories (outsourcing, pos) and more internationally focused

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23026,23027,23028"] 2010, 2011, 2013, at each of its editions, the CherryPack, this event organized by L'Oréal during which a number of pre-selected suppliers present their innovations to the Group's Marketing and Research teams, continues to gain momentum. This year, no less than 250 projects in packaging innovation but also, and this is new, in finished products and POS materials, were presented during two days by ten suppliers to nearly eight hundred guests. “We encourage partnerships with our suppliers, recalled on the occasion Régine Lucas, Group General Purchasing Director, in order to be very responsive in our processes and offer...

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The brands’ agenda

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22945,22946,22947,22948,22949"] [/vc_column_text][/vc_column][/vc_row] Brands unveil their special Christmas 2013 collections CHANEL with the “Nuit infinie” range, GIVENCHY with its palette “Ondulations d’or”, or YVES SAINT LAURENT with “Parisian Night” but also YVES ROCHER, PAUL & JOE, BOURJOIS...

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“Wonderland, the wonderful world by Lancôme”

The expression of the brand’s universe on the points of sale takes the plunge to a new step with the exposition “Wonderland, the wonderful world” will be held from October 17th to November 19th 2013 at Sephora on the Champs Elysées. This exhibition invites to an entire immersion within the Lancôme’s universe. Exploiting Kinect system from Microsoft, its realization required 18 months of work and mobilized 60 people. The visitors are invited to live 7 interactives experiences in a fantastic animated universe on a world similar to the one of the film maker Tim Burton. The make-up is closing...

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Opening of own-name make-up boutiques: brands offer their customers a unique experience

In Paris, this year DIOR, CHANEL but also BOURJOIS have opened their own boutiques dedicated exclusively to Beauty. In addition to the presentation of traditional products and new make-up collections, these boutiques give brands the opportunity to offer their customers exclusive products and services. In its pop up store at 368 rue Saint Honoré, which opened last May, DIOR offers customers: customized make-up products and services: a Saint Honoré make-up palette, with eye shadows engraved with the famous hounds tooth pattern; bottles from the Collection Privée Christian Dior with a customized engraving; a manicure with the CD initials tattooed on nails;...

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What strategy for brands, the choice of…

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22688,22689,22690,22691,22692,22693,22694,22695"]   What strategy for brands, the choice of innovation Innovation has been the catch word of these past 10 years, sometimes overused, sometimes underused but always in response to a need for novelties to attract more new customers. According to Valérie Jourdan from Promise Consulting, the most desirable make-up brand for women of all ages is Chanel with 57% of preference, followed by Dior 49% and Yves St Laurent 42%. Innovations are welcomed differently by clients from one continent to another. In Asia, European brands through the fashion culture that they convey make women fantasize. “Sonia Rykiel has its line of...

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Astor: eight launches in ten months!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22463,22464,22465"] [/vc_column_text][/vc_column][/vc_row]At a rate of eight launches in the space of ten months, and some interesting novelties, Astor, one of Coty's “flagship” make-up brands has clearly accelerated its expansion strategy on the European continent. Of German origin, number one in Spain, Astor is also about to write a new page in its history with the appointment of the international supermodel Heidi Klum as its new face and artistic consultant. Explanations by Stephen C. Mormoris, Coty Beauty Global Marketing Senior Vice President. MakeUp in…™: A few words on the brand itself and its history? Stephen C.Mormoris: Surfing on the post-war economic boom...

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Paul & Joe – Carousel Collection

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22297,22298,22299,22300,22301,22302"] Paul & Joe Beauté is playing the nostalgia card with its Spring 2013 Collection called Carousel. For this spring, Paul & Joe Beauté are inviting us to visit a vintage world, delightfully regressive. It is indeed in memories of the past, especially funfairs and their merry-go-rounds, that the brand drew its inspiration to create this limited edition collection, Carrousel. By combining codes dear to the brand, with the colourful world of the funfair, it is a true invitation to enjoy the pleasures of the past that is offered to us. Whether embossed in the lipstick grape, or directly printed on...

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MAC Cosmetics settles on the Champs Élysées

MAC Cosmetics, the third brand of the Estée Lauder Group continues to expand its network in France with the opening of a flagship store on the prestigious Avenue des Champs-Élysées, one of the most coveted locations in Europe.After Times Square and the 5th Avenue in New York, MAC, the Canadian professional make-up brand is opening its third flagship store in Paris. Located 78 Avenue des Champs-Élysées, the store with a surface area of 362 square metres on two floors, offers the 1,200 references of its permanent catalogue along with collections in limited and exclusive editions. It is in a space...

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Amorepacific wants to increase its market share in the make up niche

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22209,22210,22211,22212"] While make-up only represents to date 20% of the turnover of the AMOREPACIFIC Group, the leaders of the Korean group make no secrets of their ambitions in this beauty niche. Boosted by the tremendous success, in the past two years, of foundations the “Mist Cushion” with a very innovative patented packaging implementing a foam sponge containing a liquid formula, leaders do intend to increase this share, thanks to other forthcoming innovations, to 30% of the turnover. AMOREPACIFIC’s corporate vision “Global Total Care Provider of Beauty & Health” defines the company’s goal to become one of the world's top...

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