MakeUp in ...™

Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. We saw the digital acceleration of ecommerce during the pandemic out of necessity, with many brands looking to China’s advanced livestream shopping model to increase consumer engagement: Instagram has updated its livestream shopping...

Korean women use more than thirteen beauty products per day!

According to some reports recently published in several media, women are not the only ones to use cosmetics in South Korea. Men are also a target for cosmetics brands. By using on average 13.4 cosmetics daily, and this from their teens, South Korean women hold the absolute record! But men also have cosmetic lines specially targeted "for men" (lightening creams, to achieve the much desired porcelain complexion!) and sales are on the up and up! Third growth segment in this country "like no other" – where beauty is a real social benchmark – products related to "well being", i.e. natural and...

The “Jumbo Twist” craze

Consumers discovered the Jumbo Twist with the Chubby Sticks developed by Clinique and launched in 2012. These applicators aptly named "chubby" sticks distributed a formula through a rotating mechanism, like lipsticks tubes but with added precision. Called the Jumbo Twist by Alkos this pencil, at first on everyone's lips, has now become a make-up must-have tool, proposed by many manufacturers in various segments. Alkos, who pioneered this packaging technique, but also Faber-Castell Cosmetics and Schwan-Cosmetics are responding to the craze for this new gesture with products that are gaining in technicality and plurality. [caption id="attachment_26561" align="alignright" width="300"] Alkos – Jumbo Twist...

Lipsticks with new formulas

The make up of lips is departing from traditional codes offered by lipsticks in tubes or lip gloss. Following the trend for a make-up with no material effect, its texture with a covering effect has lightened to the point of becoming a veil discreetly tinting the lips. [gallery columns="3" link="file" size="medium" ids="26375,26377,26376"] It take the form pf a blush with "Chick and Lip Glow" by Dior, launched on January 19, that provides a custom luminous glow with a very light gel formula reacting to the skin and lips moisture and that applies with a roll-on applicator suitable for both the lips and...

Souleiado starts off in beauty

Announced in 2013 by its leader Daniel Richard (former President of the 3Suisses, Sephora and former Development Director of the Galéries Lafayette), the Souleiado brand should soon launch its beauty offer: the design and digital communications agency Carret Basset is currently creating the corporate identity for more than 200 references divided into five ranges. Daniel Richard took over in 2009 to this flagship of the French textile industry whose long history is linked to the production of the indiennes de Marseille(printed or painted textile whose motifs are inspired by iconography). Souleiado will be the last heiress to this industry, accumulating a...

Airtight compact cases: When packaging innovation changes the habits

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23850,23851,23852,23853,23854,23855,23856"] Skincare make-up is constantly reinventing itself, and currently, products called "cushion compacts" confirm this fact. Liquid foundation formulas, under the influence of BB creams and their derivatives, are growing in popularity. However, for the preparation of the complexion, the use of a powder compact type packaging is often preferred because it enables an application with a sponge or another applicator and it also offers a built-in mirror."For years, brands and suppliers have been reflecting on a compact make-up case capable of containing creamier or even liquid formulas. Estée Lauder, Clinique and Lancôme, over 15 years ago, had launched...

The eyes: a source of creativity and cosmetic innovation

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23835,23836,23837,23838"] After nails, the eyes are the 2nd focus of make-up brands and make-up artist creativity to create totally new looks in particular by changing the eyebrows, which now follow their own trends: natural, thick, thin, disproportionate, colourful, glittery, black, the possibilities are endless. The signature feature of a face, of a style, the eyebrow can even be used as a jewellery item, boldly decorated with sequins, embroidery or piercings.So it will come as no surprise to learn that the make-up ranges dedicated to eyes, and more specifically to eyebrows, are today expanding with innovative products and unique accessories for...

YouCam Makeup: The smart cosmetic kit for selfies

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23825,23826"] The digital self-portrait photograph, the selfie, can now enjoy its own customised make-up. Following on from the success of YouCam Perfect, an app allowing you to choose among several styles of photos for your selfie, the Taiwanese company CyberLink, world leader in the field of audio and video technologies for PCs, tablets and smartphones, launched its YouCam Makeup app (iOS/Android) in August.Having chosen a photograph of your face, the app uses facial recognition technology to create a customised make-up from a virtual palette comprising numerous products for the lips, eyes and complexion. A true virtual beautician in its own right,...

Make-up continues to pull the global cosmetic market upwards

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23770,23771,23772,23773,23774"] All the latest studies prove it, the global cosmetic market remains strong despite a difficult economic environment. A market particularly stimulated by the make-up segment that is constantly innovating to offer new trends and new looks to women. In times of crisis, for women, it is all the more important to cultivate one's well-being, and take care of one's self. Do it yourself trends emerge on the market when the economic factor becomes important in the use of personal care products. The make-up segment enjoys a high attraction for natural ingredients and brands compete to provide an always...

Beauteam settles its MakeUp In concept on four continents and launches MakeUp in Action

MakeUp in Paris celebrated its fifth anniversary, MakeUp in New York, in two weeks, will enter in its fourth year, MakeUp in Seoul is preparing its second edition on 15 and 16 April 2015 and MakeUp in Sao Paulo will open its doors on 3 and 4 December next. Undoubtedly, the formula is attracting growing interest from the industry! Overview with Sandra Maguarian and Jean-Yves Bourgeois, the show organizers. MakeUp in: You achieved a remarkable performance in just five years! Jean-Yves Bourgeois: Nothing can be taken for granted! However, we demonstrated that there is room for a professional event dedicated to the...

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