Korean women use more than thirteen beauty products per day!
According to some reports recently published in several media, women are not the only ones to use cosmetics in South Korea. Men are also a target for cosmetics brands. By using on average 13.4 cosmetics daily, and this from their teens, South Korean women hold the absolute record! But men also have cosmetic lines specially targeted "for men" (lightening creams, to achieve the much desired porcelain complexion!) and sales are on the up and up! Third growth segment in this country "like no other" – where beauty is a real social benchmark – products related to "well being", i.e. natural and...
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