World Skincare and Makeup trends
Explore the best of global cosmetic trends and innovations
How is Gen Z appropriating beauty codes and hacking them?
Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are at the heart of their daily concerns. For them, beauty plays a major role, enabling them to experience their identities in motion. In the process of this creative exploration, they don’t hesitate to […]
Climate-Adapting beauty
In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the impact of environmental factors on our skin’s health and appearance. Bytailoring products to address specific climate-related concerns, this innovative approachensures optimal skincare performance. Let’s explore the concept of climate-adaptingskincare and discover the objectives […]
What’s Next for Anti-Aging: Seizing Opportunities between the Blurred Lines
As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to blur between what used to be clear cut territories. Consumers now adhere less to strict categories; instead, they seek out products that cater precisely to their individual needs. For instance, consumers have recently […]
Granny Chic Trend Delights In Old Fashioned Aesthetics
Consumers embrace the sweet and comforting coziness of grandmother aesthetics, as we see social media trends like #grandmacore and #coastalgrandma explode in popularity on TikTok. As the “Grandmillennial” aesthetic makes its way into beauty, consumers welcome a reclamation of traditional designs and classic products, while also elevating whimsical, romantic motifs through a lens of timeless […]
Singular beauty: from inclusivity to individuality
Today, defining individuals solely by their genetic or cultural origin is no longer sufficient. Consumers expect to be addressed on a more personal level, and they expect brands to consider many facets of their cultural, geographical, spiritual, societal, and genetic influences. SINGULAR BEAUTY is rooted in the idea that each consumer has a multitude of […]
The emotional resonance of beauty
Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges a profound need for intensity and value that transcends conventional notions of Beauty. This quest unveils a rich palette of emotions, expanding the holistic scope of our experiences. This evolution not only breaks […]
Korean Skincare Trends
The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Spate’s latest review of this data offers a comprehensive review of these trends, emphasizing the shifting preferences of Korean consumers. This analysis is particularly valuable for brands seeking to draw inspiration from […]
Trend Watch – MakeUp in LosAngeles 2024
By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup and skincare in North America, drilling down on the state of the market, the key trends and what will be driving these two dynamic categories in the future. State of the Market: Two […]
Health at the heart of consumers’ expectations of virtuous beauty
Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these concepts, NellyRodi used a social media listening survey, analysing almost 2.5 million online conversations in France and the United States, for its study Virtuous Beauty (October 2023). The results highlight a marked need […]
CRYO FOR ALL ? HOW CRYOTHERAPY IS BECOMING AN HOLISTIC TREND
Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beauty and well-being, redefining the way we think about our relationship with cold on the one hand, and our relationship with body and mind on the other. Cryotherapy : from health to beauty For […]
COMPLEXION & CARE – From #HALFSUGARGLASSNUDE (CN) to #EXPENSIVENUDE (JP)
The mask-free era has given rise to new aspirations for a flawless and healthy complexion that complements beautiful lips. However, in the face of climate issues, hidden dehydration, environmental aggressions, and evolving lifestyles, the categories related to complexion (primers, BB Creams, foundations, and powders) need to introduce fresh benefits. The goal is to achieve a […]
Genderful Beauty
Thanks to the influence of TikTok and the rise of a new generation of male influencers, the men’s makeup category is undergoing a major transformation. A more unbridled vision of masculinity and out-of-the-box representations are emerging, driven by a more open-minded Generation Z. Fuelled by the boom in #GRWM (Get Ready With Me) videos, a […]
Celebrating Age – Across Generations
PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]
Feel Good Products
Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal expression, and feel good fun through skincare and makeup. Thematic, immersive concepts like Faber Castell’s TriP […]
SPF-Infused Cosmetics & Skincare
The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as new product innovations transform sunscreen into something luxe, fun, and fresh. We’ve seen several shifts within […]
