MakeUp in ...™

The Amazing Power of COLOURS

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23548,23549,23550"] With his new book "Létonnant pouvoir des couleurs" (the amazing power of colours", Jean-Gabriel Causse, Colour Designer offers us an approach to colour, which is not only aesthetic but also cognitive, psychological. He based himself on an impressive compilation of scientific studies and on an already long standing experience as a colour advisor for leading brands, to show us the influence of colours and help us use them wisely and harmoniously.Did you know that colours like yellow-green, orange, sky blue, were beneficial to learning in primary school, while pink was recommended in nursery schools? That work productivity was...

Flower Power, an approach of its own

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23451,23452"] For many, the name Drew Barrymore conjures up the image of a movie star, rather than beauty brand entrepreneur. But the woman has beauty cred: She served as a spokeswoman for Lancôme from 2004 to 2005, and she was involved in a seven year relationship with Procter & Gambles Cover Girl, where she was the face and a co-creative director on certain products. Indeed, the actress brings a sharp eye for color and a fresh enthusiasm to her Flower, the cosmetic company, which is sold exclusively in Walmart. Drew, who recently turned 39 and is soon to deliver...

Selective makeup brands: what have we learnt so far?

Philippe JOURDAN, University Professor and CEO of Promise Consulting / Panel On The Web was the Keynote Speaker at the Makeup in Seoul exhibition, the first international exhibition of makeup that was held in Seoul (Korea) on 13 and 14th march 2014. On this occasion, he spoke on the theme: "10 years of International Studies in the World of Cosmetics: what are the key lessons for selective makeup brands?" MakeUp in: A few words to start with, on you company! Philippe Jourdan: Promise Consulting is a consulting and market research firm that combines the expertise of Promise (consulting) and of Panel On...

Let your eyes show!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23208,23209,23210,23211,23212"] [/vc_column_text][/vc_column][/vc_row]Make-up is recession-proof! This is confirmed. Despite a recession which is affecting a large part of the world, consumers continue, to varying degrees, to spend their money to look good. Hence, since 2006, we have witnessed an explosion in sales of nail polish that have simply doubled, and in recent months, it is in eye make-up products that demand is accelerating.This is due to a number of reasons. First, with the offensive strategy of leading brands in this niche by offering a plethora of innovations and both by expanding colour ranges and proposing new formats and new textures. In...

Nail polish takes centre stage

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23197,23198"] [/vc_column_text][/vc_column][/vc_row]With market share having grown exponentially in recent years, nail polishes have now rooted their position in the cosmetic market. Indeed, growth curves have return to more measured, and therefore potentially more sustainable levels. State of play of the market In Western Europe, overall, the nail polish market is growing by about 1 to 2% in value sales, with disparities like in Spain, where the market has experiencing a decline in value, or Germany, where there is still room for progress, with an increase of about 5% for nail polishes. Although the European market is the third largest in the...

Skincare and make-up in 2014: a close symbiosis

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23095,23096,23097,23098"] With the spring season almost at the corner, the pace of launches of new skincare and make-up collections, ready to storm store shelves, is gaining momentum. These collections feature new formulations derived from always more advanced and amazing technologies, but also and more importantly, new colour trends. Skincare and make-up seem to be evermore intimately linked. Overview...

Parisian red lips decoded by bloggers

Parisian-style beauty analysed in Anglo-Saxon blogs often boils down to: - hair: knotted in a loose bun (washing every 2 days is the secret to hair that stays in place!); - arms: large-framed glasses have made a remarkable breakthrough among East Coast bloggers for a sexy intellectual look; - colour: red, of course, brilliant red! According to the international blog culture, Parisians are recognised for their casual approach to basics combined with a certain audacity when it comes to colour. The result: an all-terrain approach to concealer and powder with a red zone focus. The stark contrast between a casual complexion and a femme-fatal mouth,...

In Shanghai, beauty dresses in red

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22917,22918,22919,22920,22921,22922,22923,22924,22925"] Red is given the place of honour! We already knew Mao's Red Book or the Red Bar, unavoidable in Shanghai...

MakeUp in Seoul on track, MakeUp in Paris stronger, MakeUp in NewYork bigger !

Seoul, Paris, New-York,...

Fashion and makeup: a marriage of convenience

MakeUp in NewYork was an opportunity to take stock during a conference that brought together more than 150 people, of the interaction between Fashion and Make-up. One of the speakers, Philippe Jourdan, founding partner of Promise Consulting looked back on this interaction, particularly concerning the U.S. market. MakeUp in: At the Makeup in NewYork trade show, you presented an aggregation of several studies on the make-up market in the United States. What were your findings? Philippe Jourdan: Promise Consulting analysed through 10 studies over a period of four years the selective market of make-up in the United States. It appears that three...

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