Research and development in colour cosmetics: speed-to-market at all costs?

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22845,22846"] Shortening time-to-market can be an undeniable success factor for make-up brands. Speed-to-market requires a good cooperation between suppliers and customers but seeking to increase speed should not be an end in itself.The race for innovation is a difficult and risky game. At a roundtable organized on the occasion of the last edition of MakeUp in New York – the event dedicated to the make-up industry suppliers –, which took place on 25 and 26 September last, three representatives of leading suppliers, Thomas Weckerle, CEO of Weckerle Cosmetics; Jim Slowey, Commercial & Marketing Manager of Baralan USA/Arrowpak; Stefano Castelletti,...

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BB Cream product launches in US increase nearly 50% since 2012

The color cosmetic category has grown slowly over the years (a mere 13% increase from 2008-13); however inspiration from the Asian market might be about to speed things along, according to new research from Mintel. BB cream, the popular product in the Asian cosmetic industry, has made its mark in America, as 2013 has seen a near 50% increase in product launches over 2012.BB cream, which combines cosmetic and skincare benefits, currently has the lowest reported use among facial makeup products (29% of women report wearing BB cream, compared to 68% who wear foundation, 69% for blusher, 64% for powder,...

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A deep – rooted trend ! To make-up, to heal

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22672,22673,22674,22675"] To make-up, to heal, the 1st round table at the 2013 edition of MakeUp in Paris explored the existing links between skincare and make-up. Historically, make-up is not intended to be a skincare Although the use of make-up among Egyptians and particularly the Pharaohs is a well known fact, the use of make-up in our societies only dates back to the 19th century. “Theatre actresses were the first to make themselves up in a desire to be seen from afar, to disguise themselves,” says in her introduction, Dominique Bouvier President of Strand Cosmetic Europe. The products used at the time...

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MakeUp in Paris 2013 in red and blue

As part of a prefiguration of the special animations taking place at the MakeUp in Paris 2013 show, a qualitative opinion survey was conducted with a public of professionals mobilised by this event via the website. To collect the personal views on the emblematic colours of the 2013 edition, red and blue, a psychology questionnaire was devised according to a series of symmetric inputs (each question concerning alternately one of the two colours). A study of the salient data has highlighted constants and trends in terms of aesthetic sensibility to colours, which could be used as a basis for reflection...

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French women’s favourite selective make-up brands: their aspirational ranking

Promise Consulting Inc., a consulting and marketing research firm, specializing in the measurement of the “brand value” and one of its entities, Panel On The Web present the 8th part of their monthly barometer on the most desirable brands* in partnership with the Huffingtonpost.fr (*brands valued for their products or services but also their values, universe or their asserted cultural positions). For this eighth edition, in addition to the desirability index of French women's preferred selective make-up brands (12 retained in total), Promise Consulting Inc. and the Huffingtonpost.fr have also measured the reputation of these brands. A choice that is not...

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Korea: When make-up plays with design…

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22332,22333"] And when make-up plays with design, it is with all its dimensions. Design in terms of packaging first. Starting with “primary packaging”, a trend of which is inspired from K pop culture and its illustrative and cheerful language. The adorable small eyeshadow case by TONYMOLY (with its built-in applicator in the stem) is somewhat reminiscent of the minimal lantern of the designer Beeen. The same organic vocabulary, more airy in forms, can be found in more selective brands, like the beautiful SU: M brand (which means breathing in Korean) and its bottle Air Rising essential foundation or with O HUI...

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Asia, the new growth driver of make-up?

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22223,22224,22225,22226,22227,22228"] Current women's magazines keep trying to decipher the phenomenon of BB creams. These Blemish Balms or Blemish Bases that appeared in Korea more than 6 years ago, after certainly, originally seeing the light in Germany, have now created a real new segment on the global market. Indeed they enable to attract to the make-up of their complexion, women who were more adept of skincare and up to now reluctant to the idea of applying foundation. It is thanks to China, who loves acronyms so much that these BB creams now come in CC creams (Color Corrector or Complete care) and...

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Prestige make-up sales skyrocket in the UK

Sales of prestige beauty products in the United Kingdom grew by 5% in 2012 compared to 2011, but make-up sales grew more than twice as fast at 11%, reveals The NPD Group in a recent report.“One of the reasons for the growth of make up could be because it is the more affordable category within overall prestige beauty. The average sales price (year-to-date in December 2012) of a product in the fragrance category is £31.79 and in skincare it’s £27.23. Make-up comes in at considerably less - £21.00,” analyses the market research firm, thus referring to the well-know “lipstick index”,...

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