All the inspiration you need for your next makeup and skincare line here !

You are looking for new ideas, inspiration or innovations to launch your dream product? We are pretty sure the MakeUp in NewYork Innovation Tree should be your next stop! The Tree is featuring key innovations in terms of ingredients, textures and formulas. The innovations selected embody the future market trends and await you to bring colors and novelties to your customers. But shh… this is just between you and us… Breaking news! The selection of the IT Products displayed on the MakeUp in NewYork Tree took place this week and 32% of the MakeUp in NewYork exhibitors presented their creations. In total, 73 new products,...

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MakeUp in Paris: An amazing 10th edition… We Louvre YOU!

[caption id="attachment_29267" align="aligncenter" width="600"] In order of appearance on the picture: Wolfram Leistner (Eisen), Aude de Livonniere (Livcer), Eric Fresnel (Sleever), Denis Richard-Orliange (Strand Cosmetics Europe), Thomas Weckerle (Weckerle Cosmetics), Estelle Miasnik (Fiabila), Mario de Luigi (B.Kolormakeup), Barbara Bauer Kropf (Schwan Cosmetics), Sandra Maguarian (MakeUp in), Enrica et Renato Ancorotti (Ancorotti Cosmetics), Tim Eaves (Quadpack), Comtesse Marie Von Faber Castell (Faber- Castell Cosmetics), Kate Kong (Shya Hsin Group).[/caption] On June 20 & 21, MakeUp in Paris celebrated its 10th edition in one of the most prestigious places in the fashion capital: the Carrousel du Louvre! An edition that started with an opening...

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Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets

Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers. Beauty brands large and small are held to high standards when it comes to both marketing and formulation. Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets" by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications, at the next MakeUp in NewYork. Why attend? • Learn various ingredient and...

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Let’s meet in 10 weeks at MakeUp in NewYork !

After an intense 8th edition with 2 full days of business and networking, MakeUp in NewYork is back and is thrilled to invite you on September 11 & 12 at the Center415, on the 5th Avenue, at the heart of Manhattan. With +110 exhibitors in formulation, packaging, full-service, accessories and design, MakeUp in NewYork 2019 will once again be the ONLY event dedicated exclusively to make-up and skincare on the East Coast. You are an established or a future brand ? A distributor ? A selling channel ? A makeup enthousiast ? Want to see all the Beauty market key players ? Heard about...

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Iconic Beauty Color: Color in all its states

For the 10th edition of the MakeUp in Paris, [o,o] and the French Committee of Color (Comité Français de la Couleur) have chosen to highlight three iconic colors of make-up: Black, Red and Pink. Each one of these three colors symbolize in their own way the beauty of yesterday, today and tomorrow...

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Innovation Tree : time to harvest the blossoms

Record-breaking ! More than 170 products have competed in the MakeUp in Paris Innovation Tree Products Awards selection! What is the Tree Innovation? It is a selection of the best innovations received for each MakeUp in show, by a committee of internationally recognized experts who meet for a whole day to elect what will be the make-up and skincare products of tomorrow. This selection is displayed on a tree during the show, with for each selected product the stand number where you can find it. Since its launch in 2015, we never had such a profusion of new products. A big thank you...

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« Perfection and transformation » vs « authenticity and self-expression » : 10 years of beauty trends

What better opportunity to focus of beauty trends and the evolution of the beauty market usage habits and expectations over the past 10 years than the 10th edition of MakeUp in Paris, which will take place on June 20 & 21 at the Carrousel du Louvre! What profound societal, cultural and lifestyle changes keep reshaping the beauty industry? Which market disruptions will continue to influence how we consume beauty products? Today's beauty consumption is split between two attitudes: 'perfection and transformation' versus 'authenticity and self-expression'. As contradictory as they appear, they are based on the same cultural and societal changes that took...

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Are you really “Green”? The latest update on sustainable development in formulas and packaging

This year's must-see topic, the Green will be featured at MakeUp in Paris with a new decoding session by the top experts. Am I green enough? An important question that many brands ask themselves when creating their products and which is totally in line with new uses and above all, the today's consumers expectations. Let's review together the perception of users on the green and its different definitions, the opportunities in the beauty industry in formulation or packaging...

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Join us to welcome the MakeUp in Paris new comers!

MakeUp in Paris is in less than 6 weeks… …with ever more product trends, colours, innovations, new products.. Many of which are presented to us by exhibitors! You will find everything you need in packaging, full-service, ingredients, formulation, design and accessories at the Carrousel du Louvre next 20 & 21 June, with +160 suppliers that will be there to present you their new products. A big thanks to all the manufacturers that answered the call...

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