Iconic Beauty Color: Color in all its states

For the 10th edition of the MakeUp in Paris, [o,o] and the French Committee of Color (Comité Français de la Couleur) have chosen to highlight three iconic colors of make-up: Black, Red and Pink. Each one of these three colors symbolize in their own way the beauty of yesterday, today and tomorrow...

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Innovation Tree : time to harvest the blossoms

Record-breaking ! More than 170 products have competed in the MakeUp in Paris Innovation Tree Products Awards selection! What is the Tree Innovation? It is a selection of the best innovations received for each MakeUp in show, by a committee of internationally recognized experts who meet for a whole day to elect what will be the make-up and skincare products of tomorrow. This selection is displayed on a tree during the show, with for each selected product the stand number where you can find it. Since its launch in 2015, we never had such a profusion of new products. A big thank you...

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« Perfection and transformation » vs « authenticity and self-expression » : 10 years of beauty trends

What better opportunity to focus of beauty trends and the evolution of the beauty market usage habits and expectations over the past 10 years than the 10th edition of MakeUp in Paris, which will take place on June 20 & 21 at the Carrousel du Louvre! What profound societal, cultural and lifestyle changes keep reshaping the beauty industry? Which market disruptions will continue to influence how we consume beauty products? Today's beauty consumption is split between two attitudes: 'perfection and transformation' versus 'authenticity and self-expression'. As contradictory as they appear, they are based on the same cultural and societal changes that took...

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Are you really “Green”? The latest update on sustainable development in formulas and packaging

This year's must-see topic, the Green will be featured at MakeUp in Paris with a new decoding session by the top experts. Am I green enough? An important question that many brands ask themselves when creating their products and which is totally in line with new uses and above all, the today's consumers expectations. Let's review together the perception of users on the green and its different definitions, the opportunities in the beauty industry in formulation or packaging...

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Join us to welcome the MakeUp in Paris new comers!

MakeUp in Paris is in less than 6 weeks… …with ever more product trends, colours, innovations, new products.. Many of which are presented to us by exhibitors! You will find everything you need in packaging, full-service, ingredients, formulation, design and accessories at the Carrousel du Louvre next 20 & 21 June, with +160 suppliers that will be there to present you their new products. A big thanks to all the manufacturers that answered the call...

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MakeUp in Paris 2019, the rest of the conference program is here!

Conferences, animations, workshops, competitions, parades, auctions.. The 10th edition of MakeUp in Paris promises to be a colourful event. With 13 meetings not to be missed, animated by about twenty experts on subjects as varied as the daily life of the MakeUp Artist business, semiology, trends, the latest innovations, colour, new technologies in formulation, Green codes, French luxury and more...

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Expertainement : all the experts of the European beauty market in this conference program!

MakeUp in Paris, which will take place on June 20 and 21, 2019 at the Carrousel du Louvre, will not fail to bring you an in-depth knowledge of the makeup and skincare market. Are you a brand? Come and seize every opportunity to discover innovations and product launches, network and understand the trends to come, during 2 days of intense business. Beauty experts from all over the world will gather and share their knowledge and passion with you at unmissable conferences. And here's a little sneak peek of what's in store for you...

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Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. And what an incredible hit list! So many new products and innovations in formulation, packaging, accessories and full service… enough to make the 2 days of the show full of surprises and new discoveries. Thank you to all the exhibitors that have submitted their product and congratulations to the Awarded Exhibitors: You could spot them right away thanks to big Awarded stickers in front...

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MakeUp in Paris: It all started 10 years ago …

Bring together beauty professionals from around the world such as contract manufacturer, supplier of ingredients, formulation, packaging, full-service, accessories as well as make-up artist… It was the MakeUp in's challenge. Today, with more than 4000 visitors, we have the pleasure to celebrate the 10 edition with our team, and of course, You! For the 10 edition, a sincerely thanks to our loyal clients, those who have never missed the call, we see them each year and it is always with a great pleasure. And we also have new exhibitors every year. For this anniversary, we asked them a question « What makes you...

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