Let’s meet again around trends and innovations

MakeUp in NewYork is back and we are so thrilled to gather you again after 2 long years of digital meetings. Explore the field of possibilities, co-create with the key players of the market and settle the cosmetics industry of tomorrow! MakeUp in NewYork is happy to renew its partnership with the international Trend Forecasting and Consulting firm Cosmetics Inspiration & Creation for MakeUp in NewYork. Get inspired! In this partnership, Cosmetics Inspiration & Creation will lead 4 "Beauty Talks" on key beauty themes, help to decipher major beauty trends with an innovation itinerary, and host an Inspiration Bar to showcase the latest product...

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Post show report MakeUp in Shanghai 2021

Demystifying the new development trends of high-end beauty market in China On July 8, 2021, MakeUp in Shanghai closed its doors on a brilliant 4th edition! MakeUp in Shanghai and Luxe Pack brought together 220 exhibitors with their latest achievements and innovative technologies, and welcomed a community of 6,079 professionals gathering in Shanghai. To strictly ensure the safety of all participants, this edition was held in an orderly manner under the control of sanitary measures and social distancing. Actually beyond exhibitors' expectations, and the show proved that the whole industry should unite and gather together to explore new opportunities and develop future projects. Recovery...

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2 months to go before MakeUp in NewYork !

As a business facilitator, MakeUp in NewYork wants more than ever to help the East Coast beauty industry recover by organizing a local event specifically designed for that. You are a beauty brand, an expert, a consultant, a trend agency, a media and any other related professional in the beauty field? Take the opportunity to meet again in person with the key players of the market in a convivial and professional atmosphere! Explore new trends! Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. To answer to this new reshaped market, we are organizing workshops, tour routes and an inspiration...

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A great IT Products experience for the MakeUp in Shanghai public!

  MakeUp in Shanghai team wants to warmly thank their visitors for this amazing event! Throwback to our IT Products' moment! This experience began at the entrance of the show, with the exhibition of the 13 IT PRODUCTS award-winning novelties on the Innovation Carrousel. For memory, these 13 innovations were awarded IT PRODUCTS by no less than 10 international experts in the beauty sector, among 38 new products presented to this competition by the exhibitors of MakeUp in Shanghai. Discover our 13 awarded products here!   Visitors' IT choice! After the carrousel visit, the visitors were guided to the exhibitor's booth to test all the IT PRODUCT'S and...

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No makeup makeup : less products but with maximum impact !

MakeUp in NewYork tradeshow is just around the corner with its 2021 edition from 22nd to 23rd September at the River Pavilion (Javits Center). While waiting for this major event, let's take a look at a big makeup trend for 2021 : the no makeup makeup look. It is of course not something unheard of before however it now springs from a different perspective. Going along with the movement we see in beauty, called skinimalism, makeup this year is all about using fewer products to achieve a healthy complexion. Previously the no makeup makeup trend was more about faking natural beauty...

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MakeUp in Shanghai: Are you ready to live an IT experience?

The new products introduced at MakeUp in Shanghai, 7 & 8 July represent the latest innovations in terms of formulas, packaging, full-service or accessories… Follow the guide and discover the IT experience! First Step at the entrance: Discover the Innovation Carrousel Come and take a little ride on the "IT PRODUCTS" carousel to discover at a glance the best of exhibitors' beauty innovation: • High technology formulas based on natural ingredients, capable of beautifying and strengthening the skin's defenses • Bright and trendy colors for accessories and eyeshadows • Refined packaging with an artisanal finish • High precision applicators Second step on the Show: Test the most innovative products...

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So happy to have you back on our tradeshows!

The beginning of summer opens up to a bright new horizon! We are so happy to finally be able to see you again next month in Shanghai on July 7 and 8 during MakeUp in Shanghai. This is only the beginning of all our meetings with you...

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Male Beauty in Asia

Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels. For one, men are increasingly employed to promote beauty products. They become brand ambassadors for products aimed at women and the results are quite surprising. Second, the consumption of beauty products by and for men is also experiencing a strong growth with the emergence of specific offers or brands. As part of MakeUp in Shanghai conferences, 7 & 8 July, let’s explore this topic together! Male Ambassadors Male ambassadors is a real thing in Asia and you can find countless...

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It’s Time to Re-Enchant the Beauty Business in New York !

MakeUp in NewYork is confirming its 2021 dates from 22nd to 23rd September at the River Pavilion (Javits Center). You are a beauty brand, an expert, a consultant, a trend agency, a media and any other related professional in the beauty field, make sure to pre-register on line right now. The access badge is complimentary and will give you access to the 2 days event. By visiting MakeUp in NewYork, you will find in-person, inspirations, innovations and meet your regular suppliers and new ones. See the partial list of exhibitors to date: A&H INTERNATIONAL COSMETICS new ALLTA INTERNATIONAL INC ANCOROTTI COSMETICS APC PACKAGING APR BEAUTY GROUP INC ASQUAN B.KOLORMAKEUP & SKINCARE...

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MakeUp in News: Interview with co-founder Sandra Maguarian

Interview with Sandra Maguarian, Co-founder and Director of the MakeUp in ™ brand, an international reference for tradeshows, specialized in makeup and skincare sector. Full of optimism, Sandra takes stock of the field and announces new shows. 1) Each year, these events bring together thousands of visitors and BtoB exhibitors around the world. Unfortunately, since 2020 the shows are on hold, how are you handling it? The events sector has been on hold for over a year. Nevertheless, MakeUp in Shanghai was able to take place last July in the midst of the pandemic and observed a growth of more than 20%...

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