The radical behavioral differences between luxury and mainstream branding

Conference by Tess Wicksteed, Strategy Partner, HERE DESIGN A semiotic analysis will identify luxury's two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and experiences, distilled down to packaging. A close analysis, packed with examples will explore the differences in strategy and design behavior, visual and verbal language. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition! Tess Wicksteed Strategy Partner, HERE DESIGN Tess gets to...

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2020 Futures: What are the trends to watch for the new decade?

Conference by Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition !   Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide   Emma leads creative innovation at J. Walter Thompson's Innovation Group. She curates all...

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Will these products still be the IT products of next year?

Last February, the MakeUp in LosAngeles participants got the chance to discover, on the Innovation Tree, makeup and skincare innovations selected by the Expert Committee. 30 products each one representing months of research and hard work from the best of makeup and skincare suppliers gave us the 2 main trends of the season: ecological natives and personalization. What were the products? BRUSH CLEANING COMPACT (SEACLIFF BEAUTY): An innovative compact product practical and nomad to clean brushes COUTURE (COSMOGEN): Range of brushes with original design inspired by haute couture* DRAMA BLAST FIREWORK (INTERCOS LA): Beautiful texture and designs with metallic effects from a patented 3D surfacing...

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128 business opportunities at MakeUp in LosAngeles next February!

Did you know.. That the color cosmetics market size in the US is set to grow USD 2.31 billion during 2018-2022 driven by new consumer behaviors, trends and demands. And that 46% of this growth will come from the face makeup segment*? And guess what? MakeUp in LosAngeles is up to the challenge and will once again be your guide in navigating this increasing and ever-evolving market and show you exclusively all the new trends and innovations, February 11&12 at the Los Angeles Convention Center. Indeed, the biggest names in the global subcontracting Beauty industry – ranging from Formulation, Packaging, Accessories to Contract manufacturer,...

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MakeUp in Asia : towards new horizons

Since its creation in 2016 that happened at the same time as the K-Beauty's development, MakeUp in Seoul has kept its promise to support companies in the make-up sector towards a promising market. The success was obviously there from the very first edition and since then, other Asian markets expanded their reach making it essential for MakeUp in to follow the shifts and be present when and where it is relevant. To support the development of the Asian market, which is characterized by a fast dynamic evolving from one country to another, we have chosen a permanent presence on the continent with...

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Get your badge for an incredible 5th edition of MakeUp in LosAngeles!

Dear MakeUp enthousiast, It's been a while. And we missed you too ! But fear not… MakeUp in LosAngeles is BACK to open the MakeUp in year in February, the 11th&12th at the Los Angeles Convention Center. >>> I want my invitation   We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the exhibitors that have joined again the adventure and are dying to meet you in 2020 : 2 shows 1 location Since 2018, MakeUp in LosAngeles is held concurently with Luxe Pack Los Angeles, the premier show for creative packaging in all sectors....

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Don’t miss the next edition of MakeUp in Shanghai!

The forecast for the make-up category in Asia-Pacific is set to surpass US$21bn by 2023 according to GlobalData. Growth in the APAC make-up market is mainly driven by growing economies such as China, which are projected to register double-digit growth during the forecast period. And as MakeUp in ™ shows' role is first and foremost to support companies in entering the most important and blooming markets in the world, MakeUp in Shanghai will be, once again, held in conjunction with LUXE PACK Shanghai, the 8 & 9 of April 2020 at the Shanghai Convention Center. The MakeUp in team can't wait to...

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Exhibitors’ innovation and beauty trends: gems of MakeUp in NewYork 2019!

The 9th edition of MakeUp in NewYork has closed its doors but the story has not ended yet! The participants got the chance to discover, on the Innovation Tree, makeup innovations selected by the Innovation Tree Expert Committee. And what an incredible hit list! So many new products and innovations in formulation, packaging, accessories and full service… enough to make the 2 days of the show full of surprises and new discoveries. Thank you to all the exhibitors that have submitted their product and congratulations to the Awarded Exhibitors: ALKOS, ANCOROTTI, ANTE COSMETICS, APR PACKAGING, ASQUAN GROUP, B. KOLORMAKEUP & SKINCARE, BEAUTY YAURIENT, BEAUTYCROMIA,...

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Dreams really do come true in New York !

What an amazing edition we had this year, with you all the exhibitors and the tremendous amount of brands that have visited the show at the Center415 ! And with a first-day that broke the MakeUp in NewYork record in terms of guests who made the trip to discover your innovations, new products and lines, crowded aisles, plenty of business meetings, successful conferences…. It was an intense 2 days of business and networking, full of smiles, handshakes and the exchange of cards. With an increase of participants compared to last year, it was the best show ever! MakeUp in conferences : always at...

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Korea : a beauty guest country at MakeUp in NewYork

Only a few days left until MakeUp in NewYork and we cannot be more excited! The best of the best of packaging, full-service, ingredients, formulation, design and accessories suppliers will be there to present you their new products and lines. Keeping in the true spirit of innovation, MakeUp in NewYork exhibitors will show you once again how the beauty market can evolve and follow at speed the consumers new behaviors. Among the exhibitors, some are not to be missed as they will represent during the show the Korean beauty expertise : Korea playing a central role in the development of the beauty...

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