Skinimalism: The Beauty Trend Continues To Grow In 2021

A growing trend to watch closely in 2021 according to Pinterest is Skinimalism. Indeed for the social media platform, it is the go-to trend for all beauty lovers, taking the concept of less is more to another level. For years, we have seen a tendency to use a lot of products in skin care and even having seven-step or ten-step skin care routines to get better results. But consumers are now looking for a simpler way to care for their skin and opt for fewer steps. On the makeup side, the trend of piling on makeup which has been going around for...

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Asian Beauty: The Under-Eye Focus

Eye makeup is the focus of the year and it will be about the whole eye area, not just the eyelids, lashes and brows, but also the under-eye. Two of the major trends for under-eye makeup are a bling version of Aegyo-sal (Korean term for charming fat) and an intensification of dark circles. AEGYO-SAL BLING VERSION [caption id="attachment_29775" align="alignright" width="250"] Image @sherlysely.makeup[/caption] A popular and long-standing Korean beauty trend is Aegyo-sal. It refers to skin excess under the eye that gives a more youthful look. It is different from eye-bags which are caused by lack of sleep or if you’re unlucky, caused by...

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MakeUp in LosAngeles Postponed to December 9-10th 2021

Dear MakeUp in community member, Unfortunately, due to the continual concerns and limitations with large industry gatherings linked to COVID-19, the 2021 edition of MakeUp in LosAngeles will be postponed to December 9th and 10th. It will again be held concurrently with Luxe Pack Los Angeles, fostering luxury packaging suppliers. The optimal success and safety of all stakeholders continue to be our main objective. The organization team will now redirect all developments and energy to an incredible gathering at the end of the year. As the first Glo.Cal BtoB event boosting beauty innovation and gathering all the key actors of the skincare and...

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What GEN Z wants

Generation Z (those born between 1996 and 2010) is described as the activist generation - think about Malala Yousafzai or Greta Thunberg. These individuals are digital-natives, meaning they have never experienced a world without computers, and online communication is a given for them. They use social media platforms like Instagram, TikTok, or Snapchat to fight for what they believe is right and to try to change the world they live in. They also are a generation facing many challenges and stress is experienced from a very young age. So as a coping mechanism they try to find comfort in activities...

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The year of the EYES – A trend story by MakeUp in partner

We now all have to wear a mask when going out and it might be a while before we go back to how things were. So having half of our face covered up has become our new normal and, as we tend to do, we have adapted. Far from renouncing to wear makeup, women are now focusing on what is most visible, the eye area. Social media, let it be on Instagram or TikTok, are full of viral videos and tutorials of women with colorful eyeshadows, incredible lashes or healthy looking brows. Here are a few trends that stand out: [caption...

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Join the 185k members of the MakeUp in Community and follow all the beauty trends!

  The MakeUp in team salutes the great community that has been built together over the years. We are proud of the beauty players - suppliers, brands, experts, consultants, media, makeup artists, etc. - and so impressed by your dynamism, your creativity and your passion. The fascinating world of beauty is our fuel and despite the current context, we are developing the MakeUp concept in trade fairs and new events all over the world to better support you. Thank you very much for your trust and loyalty and count on us to help you develop your business!   Join us now on the MakeUp in...

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Fill up on trends inspirations and fresh ideas next June at MakeUp in Paris 2021!

  After a truly tumultuous year, it's safe to say that we're all eager for a beauty do-over. Alas, even our beauty routines weren't immune to the effects of 2020—as salons closed everywhere, the at-home beauty culture was born! That's why we're so hopeful for 2021, a year where our beauty know-how is at an all-time high. We're officially bidding adieu to and signalling the start of a new decade with open arms and new trends. Hybrid makeup-skincare, Skinimalism, Microbiome health and probiotic skincare, natural, sustainable, plant-based...

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Show Postponement of MakeUp in Shanghai 2021

Considering the sanitary situation due to Covid-19 pandemic in China and worldwide, MakeUp in Shanghai, alongside LUXE PACK Shanghai have taken the decision to postpone the event, originally scheduled for 07th - 08th April 2021, with the new dates confirmed for 07 – 08th July 2021 at the Shanghai Exhibition Center. This decision has been made on advice and consultation with partners and local team, to ensure serene and beneficial business meetings. The health and safety of exhibitors, visitors and staff is of the utmost importance and the first priority for us. We thank all our clients and partners for their continuous...

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MakeUp in NewYork marks its 10th edition in 2021!

MakeUp in NewYork 2021, which will take place on September 22nd and 23rd at the Javits Center, will be the ONLY BtoB event exclusively dedicated to skincare and makeup on the East Coast. You will see all the key players of the market and live the unique MakeUp in experience: the latest product launches, innovations, animations, conferences and global beauty trends. The best manufacturers in formulation, packaging, full-service, accessories, ingredients and design will present their newest innovations and product lines. Not to be missed: Beauty activities, colorful workshops and surprises to discover! Tailor-made for the BtoB cosmetics industry and its unique format, MakeUp...

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NEW DATES for MakeUp in LosAngeles 2021

Dear MakeUp in Community, We hope this message finds you and your loved ones safe and healthy. Originally scheduled for February 2nd and 3rd, 2021, MakeUp in LosAngeles has rescheduled its 2021 event to April 20th and 21st, 2021 at the LA Convention Center. It is with great consideration for the industry that we took this decision. We want to give our partners more time to prepare their innovations and to provide the community a substantial experience in April! We hope you will find this decision comprehensive and helpful. Thank you so much for your understanding. We are looking forward to seeing you next...

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