Get your dose of color… and innovations

The MakeUp in team is in pole position for the next edition of MakeUp in LosAngeles… Lots to share with you in 2 days! We asked our exhibitors what new products they were planning to reveal during the show and lets just say… It's going to be amazingly colorful! Here are some of their projects geared to the West coast that will leave you wanting more!   SEACLIFF BEAUTY will be presenting custom packaging and formulations for cosmetics and skincare. Our innovations lend to consumer requests including full turnkey services, sustainable options, and patented airtight solutions. We are able to work closely with our partners...

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MakeUp in Seoul: Registrations are OPEN in 3,2,1… NOW!

Want to know everything about K-Beauty ? Meet the key players in the industry ? Discover more trends straight from experts ? Network with legacy and indie brands ? Create your own line with the best manufacturers in make up and skin care ? We know what you need! An exclusive 2-day BtoB tradeshow with global and local make up and skin care offers from INGREDIENTS, FORMULATION, DESIGN, PACKAGING, ACCESSORIES to FULL SERVICE suppliers. Stay tunned… the conference program is on it's way !...

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110 exhibitors at MakeUp in LosAngeles, 110 unique business opportunities

We are so proud to welcome these 110 exhibitors during the next edition of MakeUp in LosAngeles held concurrently with Luxe Pack for the second time! Innovations and new products, trends, top-notch speakers, awards… Stay tuned for more information about what awaits you at the Barker Hangar in Santa Monica the 27th and 28th February...

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Chinese beauty awaits you in 2019!

4 months left to MakeUp in Shanghai x Luxe Pack Following last year success, MakeUp in Shanghai as a part of the Luxe Pack show has renewed the experience with more exhibitors, more innovations, more trends and more conferences ! Both teams are looking forward to welcoming you at the Shanghai Exhibition Center the 10 & 11 April 2019. Relive the latest edition in Shanghai here And read about it from last year's exhibitors : THEPENIER MakeUp in Shanghai is a very qualitative show. Our booth was immediately visible by the visitors; we would like to thank you! EISEN The event gave us the opportunity to meet already...

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Harvest the Green Movement blossoms

Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey - Allure). Why is the Clean Beauty Movement on the rise? What...

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Lets go on a trends-trip together!

An exclusive and in full immersion educational experience between MakeUp in Shanghai and MakeUp in Seoul next April MakeUp in Shanghai will take place on April 10 and 11, 2019 followed closely and on purpose by MakeUp in Seoul on April 15 and 16, leaving us 3 exceptional days to guide you through the cosmetics in Asia. And what we have planned is absolutely unmissable because we have planned the best inter-show program to help you understand the specificities of the Chinese and Korean markets. In partnership with Florence Bernardin and her agency Information et Inspiration, a specialist in Asian brands and perfectly...

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MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for the 2-day show. Now that a new edition is on its way, what is it to expect in 2019 from this collaboration ? I want my invitation now! What a wonderfull partnership Brands from all over the United States but also around the world answered the call: American and Canadian visitors of course, but also South American, European, Asian, Australian and even from the...

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Say Bonjour to MakeUp in Paris

It will be Louvre at first sight! If we say Beauty and Fashion, you say… ? France of course ! MakeUp in Paris' 9th edition was such a fantastic edition! For starters, you were more than 4000 to rush to the Carrousel du Louvre during the two days! A new record for us! Coming from all around the world, we have counted 1255 foreign visitors from 57 countries. And the conferences and workshops ? A huge hit with respectively 10 and 12 of them, hundreds and hundreds of you came to watch, learn and interact with our speakers. So… thank you to all of our...

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Tricks or… Trends in LosAngeles!

Boo to you from the scary MakeUp in team     Be the first to discover the new products and innovations of the make up and skin care industry with more than 100 exhibitors excited to meet you! I want my invitation now! No monsters, only experts… we promise!    ...

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