Floral Wonderland : When Makeup embraces a garden-inspired mood !

During this period of confinement, the garden seems more than ever an EDEN. From the fresh complexion of the rose, to the delicate dewdrops, its fragrances, colors and shapes have always been a source of creation in the beauty industry. For Fashion Snoops, our MakeUp in New York partner, the garden is the first inspiration source for the industry and its consumer, not only for beauty but also for well-being. Makeup embraces a garden-inspired mood, speaking to the consumer desire for escapist, thematic products that transport them to a floral paradise. Hobbies like gardening, flower arranging, and foraging all trended during...

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Un-tact

MakeUp in Shanghai serie about asian trends is back!

Un-tact Micro-light One-mile makeup Are these words ringing your bell ? Thanks to the cutting-edge analysis of Asia Cosme Lab (www.asiacosmelab.com) discover what's hot in Asia this month and get used to challenge your beauty habits. March was all about new colors and shade inspirations for Spring, April is a focus on complexion. Perfect look starts with a bright flawless skin and an excellent base make-up, from primer to finish. Let's take a look at the latest skin ideals in Asia, with new wordings, innovative formulas and sophisticated finishes – from skincare, including brightening – to hybrids – to the most inspiring foundations trends this season. New...

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The fun trend of experimental brows

For several years, eyebrows have inspired the Makeup in Paris show's exhibitors to develop skincare and makeup products to sublimate them, from the most sober to the most whimsical. A key part of facial expression, eyebrows are even more prominent when wearing a mask. Our partner, Fashion Snoops, a trend monitoring and forecasting company, explores the explosion of eyebrow creativity. Shifting cultural norms and a deep need to express one's unique self drive a fun trend of experimental brows. While brows have been a central point of focus for years — from microblading and lamination to fluffy shapes — fresh trends...

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MakeUp in NewYork is back next September at the Javits Center!

NYC is once more offering us the best example of resilience and count on us to be part of the game with a significant number of exhibitors already confirmed such as: Faber Castell Cosmetics, Allta International, Brivaplast, Cosmetic Group, Asquan, Regi, Libo Cosmetics, Mana Products, Intercosmetic Asia Pacific, Nuco, Wista, SIMP, Pum-Tech, Ancorotti, Lumson, B. Kolormakeup & Skincare, Derik Industrial, Taiki USA, APR Beauty Group, R&D Color, HNB Corp., Pharmacos, Cosmei, MPlus, OPAC, Saidevi, S&J International Enterprises, Max Sauer, Itit Cosmetics, Imei Division, Ponzini SPA, Pibiplast, APC Packaging, Chiang Pao, Coswel Korea...

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Chinese Male Beauty Boom

How male cosmetics industry is strongly growing in the Chinese beauty market?

Men's cosmetics are experiencing strong growth in the Chinese beauty market. In 2019, the rate men's beauty products growth is higher than that of women, with year-on-year growth of 31% and 29% respectively. Thus, as part of MakeUp in Shanghai conferences 2021 on July 7 & 8, we will explore the profile of the Chinese male consumer and its expectations. The men's beauty market is booming in China, paving the way for a new generation of boldly inclusive products that speak to shifting consumer lifestyles. Media icons are helping to drive changing perceptions of what male beauty should and could look like,...

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MakeUp in Paris is postponed to October 20-21th 2021

You have asked about it, the sanitary situations requires it and despite the desperate need of the Beauty Industry to have a BtoB gathering in the first semester of 2021 to conduct business in Europe, MakeUp in Paris is postponed to October 20 & 21th but stays at the iconic Carrousel du Louvre. This a good news! The new dates leave much more time to all the key players to prepare and develop all the innovations much awaited by the market while the global situation improves. The way everyone consumes skincare and makeup products have significantly evolved and many new trends and...

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What is it to be expected in beauty, in Asia?

Although Covid-19 has deeply modified consumers’ relationship to make-up, colors are still at the heart of beauty looks in Asia. A general wave of tender, comforting and soothing colors has tinted the market with a certain lightness, but bolder colors accents and new textures are also popping on eyes and even lips! DREAMING 2021: botanical beauty vs indulging milky delight [caption id="attachment_29791" align="alignright" width="400"] Etude House Milky New Year Collection[/caption] Inspirations for Asian brands campaigns and products are stemming from a need for a soft, delicious, dreamy world. We notice two uplifting directions: On one hand, the colors inspired by flowers and botanical...

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Skinimalism: The Beauty Trend Continues To Grow In 2021

A growing trend to watch closely in 2021 according to Pinterest is Skinimalism. Indeed for the social media platform, it is the go-to trend for all beauty lovers, taking the concept of less is more to another level. For years, we have seen a tendency to use a lot of products in skin care and even having seven-step or ten-step skin care routines to get better results. But consumers are now looking for a simpler way to care for their skin and opt for fewer steps. On the makeup side, the trend of piling on makeup which has been going around for...

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Asian Beauty: The Under-Eye Focus

Eye makeup is the focus of the year and it will be about the whole eye area, not just the eyelids, lashes and brows, but also the under-eye. Two of the major trends for under-eye makeup are a bling version of Aegyo-sal (Korean term for charming fat) and an intensification of dark circles. AEGYO-SAL BLING VERSION [caption id="attachment_29775" align="alignright" width="250"] Image @sherlysely.makeup[/caption] A popular and long-standing Korean beauty trend is Aegyo-sal. It refers to skin excess under the eye that gives a more youthful look. It is different from eye-bags which are caused by lack of sleep or if you’re unlucky, caused by...

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MakeUp in LosAngeles Postponed to December 9-10th 2021

Dear MakeUp in community member, Unfortunately, due to the continual concerns and limitations with large industry gatherings linked to COVID-19, the 2021 edition of MakeUp in LosAngeles will be postponed to December 9th and 10th. It will again be held concurrently with Luxe Pack Los Angeles, fostering luxury packaging suppliers. The optimal success and safety of all stakeholders continue to be our main objective. The organization team will now redirect all developments and energy to an incredible gathering at the end of the year. As the first Glo.Cal BtoB event boosting beauty innovation and gathering all the key actors of the skincare and...

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