MakeUp in ...™

Superfood: The star ingredient in the Beauty sector beneficial for health and well-being

Finding innovative ingredients and discovering the latest cosmetic actives is one of the reasons why MakeUp in Paris is a must visit show, on 20 & 21 October 2021. Today, let's explore a key trend in what many consumers like and look for in terms of ingredients: Superfoods. A superfood is a nutrient-rich food considered to be especially beneficial for health and well-being. Superfoods are fast becoming star ingredients in the beauty sector as they have interesting properties for the skin but also a positive image among consumers. These latter are indeed attracted to more natural products and ingredients, hence the rise...

The fun trend of experimental brows

For several years, eyebrows have inspired the Makeup in Paris show's exhibitors to develop skincare and makeup products to sublimate them, from the most sober to the most whimsical. A key part of facial expression, eyebrows are even more prominent when wearing a mask. Our partner, Fashion Snoops, a trend monitoring and forecasting company, explores the explosion of eyebrow creativity. Shifting cultural norms and a deep need to express one's unique self drive a fun trend of experimental brows. While brows have been a central point of focus for years — from microblading and lamination to fluffy shapes — fresh trends...

MakeUp in Paris is postponed to October 20-21th 2021

You have asked about it, the sanitary situations requires it and despite the desperate need of the Beauty Industry to have a BtoB gathering in the first semester of 2021 to conduct business in Europe, MakeUp in Paris is postponed to October 20 & 21th but stays at the iconic Carrousel du Louvre. This a good news! The new dates leave much more time to all the key players to prepare and develop all the innovations much awaited by the market while the global situation improves. The way everyone consumes skincare and makeup products have significantly evolved and many new trends and...

Fill up on trends inspirations and fresh ideas next June at MakeUp in Paris 2021!

After a truly tumultuous year, it's safe to say that we're all eager for a beauty do-over. Alas, even our beauty routines weren't immune to the effects of 2020—as salons closed everywhere, the at-home beauty culture was born! That's why we're so hopeful for 2021, a year where our beauty know-how is at an all-time high. We're officially bidding adieu to and signalling the start of a new decade with open arms and new trends. Hybrid makeup-skincare, Skinimalism, Microbiome health and probiotic skincare, natural, sustainable, plant-based...

MakeUp in Paris goes digital and will welcome you in 2021 at the Carrousel du Louvre!

The MakeUp in team hopes that you and your close ones are well during this unprecedented crisis. After evaluating the consequences of any decision that impacts our health and the dynamism of our industry, and in light of the French government's decision to ban gatherings of more than 100 people until this summer, it is with a heavy heart that we are announcing the cancellation of MakeUp in Paris' 2020 edition in June. In order to not put additional pressure on our partners teams and budgets, we have opted not to postpone the show to the second semester, and are focusing instead on welcoming...

11th Edition of MakeUp in Paris: hybrid makeup in the spotlight!

Skin care and hybrid makeup care: a flagship theme of the show A trend straight from Asia that is not to be missed! Hybrid makeup has become THE most demanded product by consumers, who want to go for multi-tasking products and no longer wish to choose between beauty and skincare. This new improved makeup with benefits and textures similar to skin care products, perfectly answers the new consumer demands. Indeed, with Millennials and Gen-Z who are ultra-aware of their impact on the planet but who also want to save time by lightening their beauty routine, brands have to think benefits more than products! MakeUp...

In 5 months and a half: The exclusive Beauty Meeting in Europe

MakeUp in Paris 2020 which will take place on June 18th and 19th at the Carrousel du Louvre will be this year again the ONLY BtoB event exclusively dedicated to makeup and skincare. You will see all the key players of the market and live the unique MakeUp in experience: latest products launched, innovations, animations, conferences and the latest global beauty trends. The best manufacturers in formulation, packaging, full-service, accessories, ingredients and design will be there to present their latest innovations and product lines. Not to be missed: Beauty activities, colourful workshops and many surprises to be discovered! 2019: a great edition They joined the...

MakeUp in Paris: An amazing 10th edition… We Louvre YOU!

[caption id="attachment_29267" align="aligncenter" width="600"] In order of appearance on the picture: Wolfram Leistner (Eisen), Aude de Livonniere (Livcer), Eric Fresnel (Sleever), Denis Richard-Orliange (Strand Cosmetics Europe), Thomas Weckerle (Weckerle Cosmetics), Estelle Miasnik (Fiabila), Mario de Luigi (B.Kolormakeup), Barbara Bauer Kropf (Schwan Cosmetics), Sandra Maguarian (MakeUp in), Enrica et Renato Ancorotti (Ancorotti Cosmetics), Tim Eaves (Quadpack), Comtesse Marie Von Faber Castell (Faber- Castell Cosmetics), Kate Kong (Shya Hsin Group).[/caption] On June 20 & 21, MakeUp in Paris celebrated its 10th edition in one of the most prestigious places in the fashion capital: the Carrousel du Louvre! An edition that started with an opening...

Iconic Beauty Color: Color in all its states

For the 10th edition of the MakeUp in Paris, [o,o] and the French Committee of Color (Comité Français de la Couleur) have chosen to highlight three iconic colors of make-up: Black, Red and Pink. Each one of these three colors symbolize in their own way the beauty of yesterday, today and tomorrow...

Innovation Tree : time to harvest the blossoms

Record-breaking ! More than 170 products have competed in the MakeUp in Paris Innovation Tree Products Awards selection! What is the Tree Innovation? It is a selection of the best innovations received for each MakeUp in show, by a committee of internationally recognized experts who meet for a whole day to elect what will be the make-up and skincare products of tomorrow. This selection is displayed on a tree during the show, with for each selected product the stand number where you can find it. Since its launch in 2015, we never had such a profusion of new products. A big thank you...

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