« Perfection and transformation » vs « authenticity and self-expression » : 10 years of beauty trends

What better opportunity to focus of beauty trends and the evolution of the beauty market usage habits and expectations over the past 10 years than the 10th edition of MakeUp in Paris, which will take place on June 20 & 21 at the Carrousel du Louvre! What profound societal, cultural and lifestyle changes keep reshaping the beauty industry? Which market disruptions will continue to influence how we consume beauty products? Today's beauty consumption is split between two attitudes: 'perfection and transformation' versus 'authenticity and self-expression'. As contradictory as they appear, they are based on the same cultural and societal changes that took...

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Are you really “Green”? The latest update on sustainable development in formulas and packaging

This year's must-see topic, the Green will be featured at MakeUp in Paris with a new decoding session by the top experts. Am I green enough? An important question that many brands ask themselves when creating their products and which is totally in line with new uses and above all, the today's consumers expectations. Let's review together the perception of users on the green and its different definitions, the opportunities in the beauty industry in formulation or packaging...

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Join us to welcome the MakeUp in Paris new comers!

MakeUp in Paris is in less than 6 weeks… …with ever more product trends, colours, innovations, new products.. Many of which are presented to us by exhibitors! You will find everything you need in packaging, full-service, ingredients, formulation, design and accessories at the Carrousel du Louvre next 20 & 21 June, with +160 suppliers that will be there to present you their new products. A big thanks to all the manufacturers that answered the call...

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MakeUp in Paris 2019, the rest of the conference program is here!

Conferences, animations, workshops, competitions, parades, auctions.. The 10th edition of MakeUp in Paris promises to be a colourful event. With 13 meetings not to be missed, animated by about twenty experts on subjects as varied as the daily life of the MakeUp Artist business, semiology, trends, the latest innovations, colour, new technologies in formulation, Green codes, French luxury and more...

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Expertainement : all the experts of the European beauty market in this conference program!

MakeUp in Paris, which will take place on June 20 and 21, 2019 at the Carrousel du Louvre, will not fail to bring you an in-depth knowledge of the makeup and skincare market. Are you a brand? Come and seize every opportunity to discover innovations and product launches, network and understand the trends to come, during 2 days of intense business. Beauty experts from all over the world will gather and share their knowledge and passion with you at unmissable conferences. And here's a little sneak peek of what's in store for you...

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MakeUp in Paris: It all started 10 years ago …

Bring together beauty professionals from around the world such as contract manufacturer, supplier of ingredients, formulation, packaging, full-service, accessories as well as make-up artist… It was the MakeUp in's challenge. Today, with more than 4000 visitors, we have the pleasure to celebrate the 10 edition with our team, and of course, You! For the 10 edition, a sincerely thanks to our loyal clients, those who have never missed the call, we see them each year and it is always with a great pleasure. And we also have new exhibitors every year. For this anniversary, we asked them a question « What makes you...

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This is IT… Celebrate the 10th edition of MakeUp in Paris with us!

The upcoming MakeUp in Paris edition, which will take place the 20&21 of June at the Carrousel du Louvre, promises to be this year again the UNIQUE rendez-vous dedicated to the European make-up and skincare industry! You will see there all the key actors of the market and live the amazing MakeUp in experience: animations, conferences and everything about the future global trends in beauty...

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Say Bonjour to MakeUp in Paris

It will be Louvre at first sight! If we say Beauty and Fashion, you say… ? France of course ! MakeUp in Paris' 9th edition was such a fantastic edition! For starters, you were more than 4000 to rush to the Carrousel du Louvre during the two days! A new record for us! Coming from all around the world, we have counted 1255 foreign visitors from 57 countries. And the conferences and workshops ? A huge hit with respectively 10 and 12 of them, hundreds and hundreds of you came to watch, learn and interact with our speakers. So… thank you to all of our...

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MakeUp in Paris 2018 is now over, throwback on this fantastic edition!

As we have recently closed MakeUp in Paris' ninth edition's doors, we believe that it's time to give you the results of this fantastic edition! For starters, you were more than 4000 to rush to the Carrousel du Louvre during the two days of MakeUp in Paris! A new record for us! This is the result of us improving each year our offer to our visitors in terms of conferences, workshops, animations or diversity of exhibitors! Speaking of conferences and workshops, with respectively 10 and 12 of them, hundreds and hundreds of you came to watch, learn and interact with our...

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Future trends in avant-premiere, Let’s rock around the trends

MakeUp in Paris is revealing make up and skin care trends from every part of the world on June 21 & 22 at the Carrousel du Louvre. Thursday 21st at 10:30am Let’s start with a fast growing market; The Middle East or more precisely the GCC, acronym for Gulf Cooperation Council which represent Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. With more than 60 years of expertise in the Middle East, exclusive researches, exchanges with professionals and analyses of third part data, the 2018 White Book of the Chalhoub Group "Beauty in the Gulf's countries: the emergence of the...

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