MakeUp in ...™

Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets

Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers. Beauty brands large and small are held to high standards when it comes to both marketing and formulation. Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets" by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications, at the next MakeUp in NewYork. Why attend? • Learn various ingredient and...

Let’s meet in 10 weeks at MakeUp in NewYork !

After an intense 8th edition with 2 full days of business and networking, MakeUp in NewYork is back and is thrilled to invite you on September 11 & 12 at the Center415, on the 5th Avenue, at the heart of Manhattan. With +110 exhibitors in formulation, packaging, full-service, accessories and design, MakeUp in NewYork 2019 will once again be the ONLY event dedicated exclusively to make-up and skincare on the East Coast. You are an established or a future brand ? A distributor ? A selling channel ? A makeup enthousiast ? Want to see all the Beauty market key players ? Heard about...

MakeUp in NewYork: Where Innovations grow on a Tree!

Wow! What an incredible hit list for this 8th edition of MakeUp in NewYork! So many new products and innovations in formulation, packaging, accessories and full service… enough to make the 2 days of the show full of surprises and new discoveries. For those who were there, you could not miss the impressive tree where the Awarded IT Products were displayed. Did you want to know more about the awarded products? Did you miss the show or the (big) Tree at the entrance? Have no fear...

And that’s a wrap on this 8th edition of MakeUp in NewYork!

It was an intense 2 days of business and networking, full of smiles, handshakes and the exchange of calling cards. With an increase of participants of 14% compared to last year, it was the best show ever! The conferences were also a big success with the "crème de la crème" speakers, terrific content and more than 1 100 attendees! A big thank you to all participants: exhibitors, visitors, partners, speakers and everyone that follows us to the Big Apple to make the show even more fantastic year on year! A special thank you to our amazing exhibitors : AIRCOS - ALKOS GROUPE - ANCOROTTI...

Top-notch speakers for you at MakeUp in NewYork

As always at the MakeUp in NewYork shows, an amazing conference program awaits you on the fringe of the show itself. With 18 conferences held by 23 speakers, all the "hot" subjects of the moment will be covered and explained to you in great details! Watch out : this is the final program which replace the previous one. Please, pay attention to final timing, speaker and topics of the presentations. Wednesday, September 12th 09:30am – 09:40am "Morning Sessions Welcome" by Benny Calderone, CIBS President 09:45am - 10:30am "Beauty Trends 2019" Key Note speaker : Sarah Jindal, Senior Global Analyst, Innovation and Insights – Beauty and Personal Care...

Next week is MakeUp in NewYork! Discover who will be there now!

So, we're one week away from MakeUp in NewYork and you still haven't decided whether to come or not? Still haven't MadeUp your mind? Well guys, here is the full list of exhibitors to help you decide, with more than 110 exhibitors including 45 new ones, all from the formula, accessories and packaging industries! So here it is, enjoy choosing all your future suppliers, discover the ones you didn't know about before and register to this amazing event! See you at the Center415 from the 12th to the 13th of September 2018! ...

Color Trends at MakeUp in NewYork

Successfully launched in Paris in June, the Color Wave by BEAUTYSTREAMS will be displayed at the MakeUp in shows worldwide – New York, Los Angeles, Shanghai, and Seoul. The Color Wave is a global project created to identify the key color movement for the upcoming year and help brands apply the shades to the respective regions, in which they operate. In each region, the color trend is uniquely adapted to local tastes and skin tones. BEAUTYSTREAMS, the global beauty industry reference website, presents the second edition of the Color Wave, an exciting initiative in collaboration with the MakeUp in shows. “In today’s world,...

Get ready to discover MakeUp in NewYork’s Millenial FavorITes!

MakeUp in NewYork will be open from September 12th to the 13th! As always, the Innovation Tree, displaying innovative products selected by a panel of experts, will stand strong at the entrance of the show! This year students from the Fashion Institute of Technology (see the pictures below!) will evaluate the new products found on the Innovation Tree and present their choices for Millennial FavorITes of the Year to the MakeUp in NewYork audience on Thursday September 13, 2018. It's already been five years that the Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology has partnered with...

MakeUp in NewYork is THREE weeks away!

Please remain calm, we know, it's difficult, but you only have to wait for three little weeks! And as we care about your health, we want to reward you for your patience, and offer you a little break in this dreadful waiting. Have a look at what we are organising for you in terms of conferences and you'll know that it was worth the wait! See you very soon at the Center415 from the 12th to the 13th of September 2018! Wednesday September 12th, 2018 09:30am – 09:40am “Morning Sessions Welcome Speech by Benny Calderone, CIBS President 09:45am – 10:30am “Beauty Trends 2019” The industry has...

Behold MakeUp in NewYork 2018’s IT Products!

Drum roll……………… And the IT Products for MakeUp in NewYork 2018 aaaare…… YES you got it, here we'll be talking about the results of the jury's deliberation. This year, our jury composed of Charles-Emmanuel Gounod, Gérald Martines, Martial Touze, Jean-Louis Mathiez, Florence Bernardin, Luisa Oliva, Morgane Hilgers has selected 31 products out of 78 products presented to them! A concentrate of trends and innovations, MakeUp in NewYork’s Innovation Tree is waiting for you with colors, diaphanous, aerial textures all the more moisturizing and protective but also new gestures especially concerning fragrances, make-up removal, packaging, make-up palettes! Congratulations to all the selected exhibitors...

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