MakeUp in ...™

MakeUp in Seoul: Registrations are OPEN in 3,2,1… NOW!

Want to know everything about K-Beauty ? Meet the key players in the industry ? Discover more trends straight from experts ? Network with legacy and indie brands ? Create your own line with the best manufacturers in make up and skin care ? We know what you need! An exclusive 2-day BtoB tradeshow with global and local make up and skin care offers from INGREDIENTS, FORMULATION, DESIGN, PACKAGING, ACCESSORIES to FULL SERVICE suppliers. Stay tunned… the conference program is on it's way !...

Let’s MakeUp Korean style, 5 months left… the countdown is on!

Korea has been becoming THE place to be in the Asian make-up industry thanks to all the new Asian actors ! Indeed, Korea is at the forefront in all high-tech sectors and innovation is part of a culture and philosophy revolving around progress. A reputation that has largely crossed the borders of this country regularly visited by consumers and manufacturers from all over the world, the first coming from China and Japan during every weekends, the others from Europe and the United States several times a year, in their quest for the new product! The 5th edition of MakeUp in Seoul in...

MakeUp in Seoul has opened its doors today at the Conrad Seoul Hotel!

MakeUp in Seoul, the only and unique trade show dedicated to the professionals of beauty is now open at the Conrad Seoul Hotel from 10am to 6pm. DO NOT MISS YOUR CHANCE TO BE PART OF THIS EVENT! Conrad Seoul Hotel 10 Gukjegeumyung-ro, Yeoeuido-dong, Yeongdeungpo-gu, Seoul, South Korea 10am – 6pm SEE YOU SOON AT THE SHOW!...

Who? and What? 2 questions, 1 article to read to know all about MakeUp in Seoul 2018!

Only one week left until MakeUp in Seoul 2018 at the Conrad Hotel Seoul! For its 5th edition the trade show will gather 32 of the main players in the formula, ingredients, accessories and packaging industries. An amazing opportunity to take part into the active growth of the Asian market. Korea has been becoming THE place to be in the Asian make-up industry thanks to all the new Asian actors that you'll be able to meet at MakeUp in Seoul 2018. During those two days, you'll have the occasion follow 12 conferences that will cover as much different subjects from the...

Beauty retail best practices overview. How to create a “one of a kind experience”

To attend absolutely at the next MakeUp in Seoul show on April 25 at 15:15, the conference led by Elizabeth Marq, founder and director Visual Merchandising Trends. On this occasion, Elizabeth Marq will share her view and experience in retail about how to use the power of emotion...

MakeUp in Seoul in less than two months! 12 conferences…., 19 speakers…, 2500 participants expected!

Many of the key global issues concerning Colour Cosmetics will be addressed at the next MakeUp in Seoul, due to open its doors on 25 and 26 April next. The number of registered visitors is already up 15% compared to last year at the same date. A fifth edition which will take place in a particular economic context. After the heydays of the 2010/2016 period, Korea's spectacular momentum in the make-up market has experienced a sharp slowdown last year. Tensions with its northern neighbour and global repercussions, especially with China, have had a significant impact on sales of Korean brands...

Cushions Compacts, the decade’s packaging phenomenon

The K-Beauty blockbuster has spread like wildfire, in Asia first and then more particularly in China where it was quickly adopted because of the strong influence of K-Beauty and almost similar beauty routines. Then since 2015, it has made its way in the offerings of almost all major Western beauty brands, which have exploited its benefits - and its hype - by adapting it to 'local uses'. What is the picture like today, and more particularly, what is the next step for this unique product? A round table organized on April 26 at 02:30 pm at the Konrad Hotel in...

In three months, MakeUp in Seoul…

Dynamism! This is probably what best characterizes the Korean people over the centuries. 2017 has come to an end! Long live 2018! In the Land of Calm Morning, people want to quickly forget the past months of tension with their Chinese neighbour and find an issue to this tug-of-war game with its other very close (too close) neighbour at its northern border. Events that obviously significantly impacted the country's economy and more specifically the Beauty sphere. Almost all subcontractors in the make-up sector will suffered the brunt of it - some of them experiencing a drop in sales of between...

MakeUp in Asia in Seoul: mission accomplished

Nearly 3,000 people stormed the aisles of the Conrad Hotel in Seoul on 5 and 6 April last! An unprecedented figure on the rise (+800 visitors) compared to the previous year. All testimonies prove it, this fourth edition took place in optimum conditions. Visitors coming from all parts of Asia with, of course, many Korean brands but also Chinese, Indonesian, Thai, Australian, Japanese brands. Major world players had also made the trip. The lounge dedicated to the L'Oréal Group with its Yves Saint Laurent brand was constantly crowded with visitors and exhibitors were unanimous on the international aspect of this...

MakeUp in Asia, last week in Seoul: an event to remember!

The 4th edition of MakeUp in Asia, which took place last week in Seoul, was again a great moment. With a total number of visitors of nearly 2,800 people, this new edition will have gathered four hundred more people compared to last year...

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