MakeUp in ...™

MakeUp in Seoul in less than two months! 12 conferences…., 19 speakers…, 2500 participants expected!

Many of the key global issues concerning Colour Cosmetics will be addressed at the next MakeUp in Seoul, due to open its doors on 25 and 26 April next. The number of registered visitors is already up 15% compared to last year at the same date. A fifth edition which will take place in a particular economic context. After the heydays of the 2010/2016 period, Korea's spectacular momentum in the make-up market has experienced a sharp slowdown last year. Tensions with its northern neighbour and global repercussions, especially with China, have had a significant impact on sales of Korean brands...

Cushions Compacts, the decade’s packaging phenomenon

The K-Beauty blockbuster has spread like wildfire, in Asia first and then more particularly in China where it was quickly adopted because of the strong influence of K-Beauty and almost similar beauty routines. Then since 2015, it has made its way in the offerings of almost all major Western beauty brands, which have exploited its benefits - and its hype - by adapting it to 'local uses'. What is the picture like today, and more particularly, what is the next step for this unique product? A round table organized on April 26 at 02:30 pm at the Konrad Hotel in...

In three months, MakeUp in Seoul…

Dynamism! This is probably what best characterizes the Korean people over the centuries. 2017 has come to an end! Long live 2018! In the Land of Calm Morning, people want to quickly forget the past months of tension with their Chinese neighbour and find an issue to this tug-of-war game with its other very close (too close) neighbour at its northern border. Events that obviously significantly impacted the country's economy and more specifically the Beauty sphere. Almost all subcontractors in the make-up sector will suffered the brunt of it - some of them experiencing a drop in sales of between...

MakeUp in Asia in Seoul: mission accomplished

Nearly 3,000 people stormed the aisles of the Conrad Hotel in Seoul on 5 and 6 April last! An unprecedented figure on the rise (+800 visitors) compared to the previous year. All testimonies prove it, this fourth edition took place in optimum conditions. Visitors coming from all parts of Asia with, of course, many Korean brands but also Chinese, Indonesian, Thai, Australian, Japanese brands. Major world players had also made the trip. The lounge dedicated to the L'Oréal Group with its Yves Saint Laurent brand was constantly crowded with visitors and exhibitors were unanimous on the international aspect of this...

MakeUp in Asia, last week in Seoul: an event to remember!

The 4th edition of MakeUp in Asia, which took place last week in Seoul, was again a great moment. With a total number of visitors of nearly 2,800 people, this new edition will have gathered four hundred more people compared to last year...

Winners of the competition organized by the Korean Association of MakeUp Artists will be given centre stage next week

Organized by the Korean Association of MakeUp Artists, the final of the great annual competition singling out every year the best of them, will be one of the highlights of the fourth edition of MakeUp in Asia next week in Seoul. A final preceded by two qualifying rounds, organized last November and which will enable to recognize the top three best competitors out of the 20, initially participating. Ms OH Se-Hee, President of the Association tells us more...

Yves Saint Laurent Beauté, the partner of MakeUp in Asia in Seoul!

In the continuation of the partnership established eight months ago with the L'Oréal Group, a partnership which already resulted in the presence of Maybelline at MakeUp in NewYork and Lancôme at MakeUp in LosAngeles, it now is the turn of the Yves Saint Laurent Beauté team, which supports the development of MakeUp in Asia in Seoul, to be present next April 5 and 6 at the Conrad Hotel in Seoul, in a specially dedicated area of the show. A presence all the more justified since the brand has been performing particularly well in Asia in the past few months. Overview...

MakeUp in Asia [Seoul], the appointment of make-up innovation

The forthcoming MakeUp in Asia, which will take place in Seoul, as always looks, very promising! At the time of Korean spring, the very best of Asian make-up industry players will are going to meet once again at the Conrad Hotel in Seoul. The call for innovation, launched a few weeks ago, as part of the event was also very successful. No less than 33 products, from exhibitors taking part to the contest, were submitted to Jury members, be it in formulas, packaging, full service or accessories. A total of twelve, five and sixteen products competed respectively in the formulation, full...

MakeUp in Asia [Seoul]: Australia in the spotlights!

You will not want to miss an important round table, next Thursday, April 6 at 10am at the Conrad Hotel in Seoul, dedicated to the Australian make-up and skincare market. According to the survey of the Franco-Australian Chamber of Commerce and Industry, after a few years of decline, revenues in the Beauty sector are estimated to 637.8 million euros (945 million Australian dollars). A round table that will bring together several personalities among the following brands: Ere Perez Natural Cosmetics, InSkin comestics, Napoleon Perdis and Self Care Corporation. In a recent article from the PremiumBeautynews.com site, the author recalled that Australia...

Cushion Compacts, the past and future of a success story!

[caption id="attachment_27929" align="alignright" width="300"] doc. Samwha[/caption] Cushions Compacts are a real phenomenon in the beauty industry's history and certainly every Asian woman concerned about her beauty has tried this "must-have" to, most of the time, adopt it. The Amore Pacific Group announced a few weeks ago that its cumulated sales of Cushions had reached and exceeded last year the 100 million unit mark, worldwide, since the launch of this technology nearly ten years ago. A "Success Story", which is clearly not finished, far from it! What does the future actually look like for Cushion Compacts? This topic will be debated on...

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