China, the new make-up eldorado!

Several countries from Asia and South East Asia will be the focus of debates at the next MakeUp in Asia in Seoul. Indonesia, Australia and of course China! The Chinese make-up market is booming with – according to a recent study published by Business France using figures from Euromonitor –, growth rates of about 10%. Four conferences will help better understand how is developing the make-up industry in this huge country. Four conferences that will be hosted successively by Sharon Kwek, Senior Innovation & Insights analyst, Beauty & Personal Care at Mintel, Louis Houdart, CEO of Creative Capital, Deng Ming, General...

READ MORE

In two months in Seoul…., more than ever the future of make-up in Asia

The fourth edition of MakeUp in Seoul is nothing less than a turning point! Like never before this event will have gathered so many exhibitors coming from every corner of the world (USA, Europe, Indonesia, China) and proposed so many conferences and round tables with an international focus. More than ever, during two days, Seoul will be the platform of MakeUp in Asia. With a 10% increase in the number of exhibitors compared to last year, organizers are also expecting a strong influx of visitors from the Asia Pacific region. Among the highlights of the conference programme, several roundtables with...

READ MORE

MakeUp in Seoul…., they loved it and they say why!

MakeUp in Seoul 2016 is dead, Long live to MakeUp in Seoul 2017! Because all eyes are now turned to Asia and to the next edition, which will be held in April next year, the date of which will be announced next month. But we must not deny ourselves the pleasure of enjoying the unambiguous comments of exhibitors to this third edition which closed its doors a few days ago. Indeed, this third edition was particularly successful with an increasing number of foreign visitors, thus placing this event at the level of international events. Among the top visiting countries to the show,...

READ MORE

MakeUp in Seoul : mission completed!

The third edition of MakeUp in Seoul, held last week at the Conrad hotel, in Seoul, was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences over the two days, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. But above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world. [gallery link="file" columns="2" size="large" ids="27329,27328"] Concerning exhibitors, their number...

READ MORE

When creation unites at MakeUp in Seoul!

For the second year in a row, the next MakeUp in Seoul show will be an opportunity to present competitors to the Great Make-up Contest organized live during the show and bringing together dozens of Make-up Artists who will take part to a final and ultimate presentation, before a jury composed of recognized make-up specialists with the partnership of the Korean Association of Make-up Artists whose president is Mrs Sae-Hee Oh. Three main themes were chosen: "K-Pop Exid, i.e., young pop stars at the forefront of make-up" - "What type of make-up with as a theme, the creations of the designer...

READ MORE

Innovation is golden

This year, it is on an "Innovation Tree" entirely covered with gold that will be presented, at MakeUp in Seoul, the 19 new innovative products selected by the Selection Committee, that meets at each MakeUp in...

READ MORE

With the brand HERA, the Korean group Amore Pacific, partner to the next MakeUp in Seoul, creates the “Seoulista”!

The famous brand "HERA", a longItime leader in K-Beauty which belongs to the Amore Pacific Group, now delivers the special, unique blend of KIBeauty through "Seoulista", a woman who, like the Parisienne and New Yorker before her, stands as an icon of the future and new era, and is a source of endless inspiration for HERA. The "Seoulista" phenomenon is a Korean woman who captivates the world with her confidence, dignity, boundless passion and beauty. Overview with Mrs. Lee EunIim, HERA Division Director. [caption id="attachment_27275" align="alignright" width="200"] Lee Eun-im[/caption] MakeUp in...

READ MORE

MakeUp in Seoul 2016 in six weeks… the big debate!

Ten conferences and round tables, more than twenty five speakers. The two-day conference program scheduled at Makeup in Seoul on April 6 and 7 next, promises to be particularly rich. Among the highlights of this big debate, a particular emphasis on inter-influences in terms of color cosmetics between large countries such as China, Brazil, Japan and, of course, South Korea...

READ MORE