MakeUp in SaoPaulo: a good surprise!

With a number of visitors over the two days almost equivalent to the previous edition and an audience to the 14 conferences that exceeded 630 people, MakeUp in SaoPaulo, which took place last week, was a good surprise given the particularly difficult economic context. Again, exhibitors were able to appreciate the quality of visitors and very "business-driven" contacts. A good surprise in a country that is settling a little more each day in crisis. According to the latest economic data, the unemployment rate is well over 11%, consumption and investments are at a standstill, not to mention the exponential increase in...

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Only five days to go! Come meet “key” suppliers

In less than a week, the third edition of MakeUp in SaoPaulo will open its doors at the Centro Rebouças. A unique opportunity to meet "key" suppliers in the global make-up industry. Suppliers who will present, among others, some of their latest products, who for some of them, will be presented on the Innovation Tree at the show entrance. Congratulations to the Intercos and Schwan Cosmetics Groups, to the Alkos, Faber Castell, Weckerle, Albéa, Geka, Adhespack, Cosmogen and Qualipac Companies for their excellence and relevant developments that won with flying colours this contest. A third edition of MakeUp in SaoPaulo...

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MakeUp in SaoPaulo in two weeks…, under the sign of innovation and relaxation!

For its fourth edition, MakeUp in SaoPaulo will once again take place in an atmosphere of innovation. More than twenty products were in competition and the most "innovative" ones will be hung and visible at the entrance of the show on the famous "Tree of Innovation", a real mascot of the MakeUp in…™ shows across the world. A much awaited event by the South American beauty industry. Nearly 1,500 people have already registered to attend (they were 1200 last year!). To note, among the partners of this new edition, the Granado Group who will welcome visitors in a specially set...

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MakeUp in SaoPaulo in four weeks: a unique make up appointment!

In little less than a month, the entire professional beauty sector will meet in São Paulo to review changes in the make-up sector in South America and more particularly in Brazil. As usual, a lot of animations, such as the one organised by the Granado Group, and conferences will follow one another during these two days dedicated to an industry that remains probably one of the most dynamic in the region. As a proof the fourth edition of the ABIHPEC Beleza Brasil Award Ceremony that took place a week ago in the prestigious São Paulo Concert Hall, an event to...

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Two days of debate at MakeUp in SaoPaulo with ideas to get out of the crisis!

In just over a month, the third edition of MakeUp in SaoPaulo will open on a particularly topical conference program. There is every reason to believe that Brazil will pull out once again from the crisis which has been undermining the country for many months now. A good reason for this is because Brazil remains potentially a rich country thanks to its natural resources and the dynamism and youth of its population. The cosmetic sector proves it. Local companies specialized in formulation and packaging are doing well...

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Many animations and special features at the next MakeUp in SaoPaulo…

To stimulate their creativity and foster the challenge between the different schools, students of make-up schools, "ateliê de Maquiagem" and "SENAC Tatuapé" accompanied by their models will create a special make-up show inspired by the great beauty of old style beauty parlours, pin-ups and divas, icons from the 40's, 50's, 60's, 70's and 80's, in a classic style barber shop setting. [caption id="attachment_27676" align="alignright" width="110"] Mily Serebrenik[/caption] This animation will be coordinated by Mily Serebrenik, Makeup Artist and a faithful friend of MakeUp in ...

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Three good reasons to attend MakeUp in SaoPaulo

Out of 1200 visitors, 800 people attended last year the two-day conferences at MakeUp in SaoPaulo. This shows the level of expectation in terms of communication of Marketing, Purchasing and R&D Managers of South American brands. In eight weeks the first session of this third edition of MakeUp in SaoPaulo will open with the latest trends in Asia detailed by Florence Bernardin from Information & Inspiration. It will be followed by the conference of Beautystream on the 2017 colour trends. An appointment which should not be missed. Brazil's economy has stalled but it's ready to start again. Besides, it has always...

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MakeUp in SaoPaulo: 18 conferences and round tables, 30 speakers… Save the date!

In two months the 3rd edition of MakeUp in SaoPaulo will open its doors. In times of crisis in Brazil, the make-up industry is the exception. And, obviously, the famous "Lipstick effect" has full hold! Brazilian women are making up more and more! Formulation, packaging and accessory manufacturers even have trouble supplying. The significant investments made recently, for example in the lipstick area, by the Albéa Group, soon won't suffice. The Pochet Group and its subsidiary Pochet do Brasil, one of the leaders in make-up, is investing 20 million Euros over two years in the construction of a new plant...

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Brazil: the reasons for the rebound!

In 2015, the Brazilian market of cosmetics and perfumes was down by 8%. A drop in sales explained among others, by higher importation taxes. Yet this market offers many opportunities for development and renewed growth. According to a Research and Market report, the market should grow by 11% between 2016 and 2019. Two main factors are fuelling this recovery: Many product innovations (ingredients, formulation), and an increase in women's income as a results of their better integration in the working world. Making up in Brazil is not considered a luxury but a necessity for 65.7% of Brazilian women. Brazilian consumers are...

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Brazil: make-up on the rise

The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC. [caption id="attachment_27620" align="alignright" width="200"] Joao Carlos Basilio[/caption] MakeUp in...

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