MakeUp in SaoPaulo: a superb second edition

Figures, all the figures, only figures! In a totally unfavourable economic background, the second edition of MakeUp in SaoPaulo last December, appeared as an exception. Another proof of the dynamism of the make-up sector and of its stakeholders in the country. The event will have attracted in two days more than 1200 visitors; that is simply, twice as many as the previous first edition with, of course, a majority of Brazilians visitors. To note a significant increase in the number of foreign visitors from fifteen different countries, with coming first, the United States, Mexico, Panama. Brand's marketing teams accounted for...

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At MakeUp in SaoPaulo in a week from now! Techno-science and Beauty, what are the implications for your brands?

Advances in life sciences, enhanced body, humans are screened from every angle by medical research. Our emotions are analysed and rationalized. 4D printing opens new avenues for great opportunities in the years to come. In the long term, the cloning of vital organs is even considered! And of course there is transhumanism promising us exceptional life expectancy. In this context, Blanca Liane from the Research Agency Carlin Brasil will address the subject from a very specific angle: Beauty. Not to be missed, on December 9 at 01:30 pm by Blanca Liane, Carlin Brasil In times where beauty routines are becoming more and...

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Brazil: why are consumers thirsty for make-up?

Just one more month to go and MakeUp in SaoPaulo (8 & 9 December 2015) will open its doors at the Rebouças Convention Centre in São Paulo. This will be a great moment for both the make-up industry in Brazil but also more globally in South America. This second edition of MakeUp in SaoPaulo will be launched in a special atmosphere: a time when Brazilian people, being confronted to serious economic difficulties, are changing their consumption habits. To the benefit of the make-up sector. For this reason, you will not want to miss the round table organized on December 9th...

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The Brazilian brand Granado, partner of the next MakeUp in SaoPaulo event

The second edition of MakeUp in SaoPaulo will welcome December next several new exhibitors, among which the companies, Adhespack, Arcade, Baralan, CentDegres, Chromavis, Cosfibel, Cosmogen, Efa Packaging, Faber-Castell Cosmetics, Fiabila, Geka, Information & Inspiration, Intercos, Mily Make-Up, Polychromatic, Qualipac, Schwan Cosmetics, SIMP, Sleever International, Strand Cosmetics, Topline and Weckerle Cosmetics. And, for the first time, the Granado brand, also the partner of MakeUp in SaoPaulo. Main highlight of the show, as usual, its high level of conferences - with the presence of no less than thirty five experts - around several themes, including foundation trends, but also nail polish trends, and...

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Brazil: make-up on the rise!

Despite an unfavourable economic climate, make-up in Brazil continues to rise slightly. It represented value sales of US $ 3.455 million in 2014 (against US $ 3.417 million in 2013) and will it should continue to grow slightly in 2015 (1). Make-up was given centre stage on October 5 at the third edition of the "Premiô ABIHPEC - beleza Brasil awards" ceremony organized by the ABIHPEC. The team of MakeUp in SaoPaulo had been invited to present the "Make-up" award to Mirele Augustinho Martinez, Make-up and Accessories Director at MakeB. Brazil's make-up market continues to rank third in the world and...

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In two months, MakeUp in SaoPaulo, you will know everything about make-up!

On December 8, MakeUP in Sao Paulo will open its doors at the Rebouças Convention Centre. With a 25% increase in the number of exhibitors, this second edition is looking extremely promising. All the ingredients are present to make of this event "THE" make-up appointment of not only Brazil, but also broadly of South America. Regarding the conferences, organizers have spared no efforts just like last year. Nearly 35 speakers will succeed one another during the two days of the show. Themes addressed are not only varied, they also give a chance to get an in-depth view of changes currently occurring...

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MakeUp in SaoPaulo will be on the rise!

The second edition of MakeUp in SaoPaulo is set to be the exception that proves the rule. In a country undergoing serious economic difficulties, MakeUp in SaoPaulo will be on the rise. Because not only have all participants to the first edition agreed to take part again to the forthcoming edition on December 8 and 9, but several new exhibitors have also decided to register, among which, the Ipel/Qualipac, Schwan Cosmetics, Cosmogen, Adhespack, Cosfibel companies...

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Brazil has great expectations for MakeUp in SaoPaulo

Brazil was given a place of honour at the MakeUp in Paris event last June 18th. And for good reason, managers of Brazil's leading beauty brands had all convened for a great afternoon of conferences in the presence of Mr. João Carlos Basilio da Silva, President of the Abihpec, the main association of the Brazilian Beauty industry. Their message to cosmetic suppliers was clear: Come over country, we need you! By 2019, the beauty sector will be the one enjoying the strongest growth in Brazil (63%), according to Mintel. On 8 and 9 December next, MakeUp in SaoPaulo will be...

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MakeUp in SaoPaulo: The countdown is on!

Last Thursday the MakeUp in SaoPaulo team kicked off the next edition, to be held on 8 and 9 December 2015, in just nine months. Many of the 2014 exhibitors and a representative of the Abihpec, the partner of the event for the second year in a row, were invited last Thursday in São Paulo to visit the new venue chosen, namely the beautiful rooms of the Rebouças Conventions Centre fully refurbished, with its large bay windows overlooking the city. An opportunity also for the organizers to look back at the success of the first edition which had gathered last December,...

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