Where all the happy faces were last week!

You are the reason the show is, year after year, so dynamic and full of passion. We are already looking forward to seeing you the 11 & 12 February 2020 at the next edition of MakeUp in LosAngeles.   See the Photobooth Experience gallery sponsored by Essentia Beauty  ...

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Indie Beauty Brands, meet your Time to Market needs!

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and innovative brands. Especially when these brands share their same values and insights. What fun and new brands are we talking about ? Indie Beauty Brands of course! And if you are one of them, you recognized yourslef in the description of this new entrepreneurship. As an important actor of the Beauty Industry, you need your business to go as fast as the trends...

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They will be all at the Barker Hangar. And you?

So, we're 5 days away from MakeUp in LosAngeles and you still haven't decided whether to come or not? Still haven't MadeUp your mind? Well, here is the full list of exhibitors to help you decide all from the packaging, design, formulation and full service! Choose all your future suppliers, discover the ones you didn't know about until now and register to this amazing edition!   See you soon at the Barker Hangar!...

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Among this edition’s guests… Albea!

9 days left for MakeUp in LosAngeles… And we cannot be more excited! The best of the best of packaging, full-service, ingredients, formulation, design and accessories suppliers will be there to present you their new products and lines. One of them is Albea which answered few questions.   [caption id="attachment_29047" align="alignright" width="170"] Avit Ghibaudo, Vice President Sales North America Color Cosmetics[/caption] How would you define Albéa's Packaging-as-a-Service? Packaging-as-a-service meets the needs of up and coming brands who look for small runs, creative concepts, project management…and customized solutions. It is about adding value and making our customers’ lives easier. It includes fast-track service with ready-to-go tubes tubes available...

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MakeUp in LosAngeles: Meet them in 2 weeks!

  At the edition, held at the same place and same location than the Luxe Pack show, you will find with our exhibitors everything you need to build your makeup or skin care line. A lot of surprises and activities are also awaiting you: the Color Wave, the Innovation Tree, the Chic Studio touch-up bar and of course the conferences. But not only! Discover the photo call experience offered by Essentia Beauty and the sample kiosk presented by Arcade Beauty at the Barker Hangar. ARCADE BEAUTY - BOOTH A29 In partnership with Vengo Labs, Arcade Beauty will be unveiling a first-to-market "connected beauty sampling...

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Rise of the Natural and Clean Movement

A new snippet from MakeUp in's conference program: From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey – Allure). Why is the Clean Beauty Movement on the rise? What is...

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The Connected Customer Through Connected Cosmetics

What does your lifestyle have to do with your skin? Everything. Bianca de la Garza Beauty understands your skin is "connected" to every organ in your body. What you eat, drink, think about, and do impacts how healthy your skin can be—and how healthy you can feel. The inner GLO translates to our outer GLO. This inspires our philosophy that we call Connected Beauty- the Future of Connected Cosmetics. Bianca de la Garza is a Mexican American beauty line founder and television personality with more than 20 years of tv experience across the globe. Bianca received an Emmy® nomination for her Royal...

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Unveiling the Color Wave 2020

A new snippet from MakeUp in's conference program:     Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives exhibitors and visitors privileged access to future information in order to anticipate consumer needs. Join the BEAUTYSTREAMS seminar for the official unveiling of the key color for 2020. Our expert will explore the significance of the color and how it can be applied to different areas of color cosmetics. Prepare yourself for the turn of a new décade!  ...

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Using Claims and Transparency to connect with consumers

  The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA / FTC attention. Find out what are the claims most coveted by today's consumers, what 'buzzwords' to stay away from and how brands can thrive when all elements come seamlessly together. See the conferences program   Stay tuned for more: new products, trends, market news and innovations! See you soon at the Barker Hangar!...

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The 2019 Awarded IT Products are on their way!

Our glamourous Expert Committee has finally selected the 2019 MakeUp in LosAngeles products! But… we are going to keep the list secret until the show in February ! Don't be upset because in the meantime, here is some info to help you waiting. This year, our jury composed of Charles-Emmanuel Gounod, Florence Bernardin, Christine Chostakoff, Dany Sanz, Helene Aubier, Daniel Saclier, Guillemette Houdard, has selected 30 products out of 78 products presented to them. A concentrate of trends and innovations! Congratulations to all the selected exhibitors for their innovativeness, you'll be able to find them at the Barker Hangar on the Innovation...

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