MakeUp in ...™ | LosAngeles

Sustainable Packaging and Circular Economy in Beauty Packaging

Refillable and reloadable packaging formats are gaining ground in the Beauty Industry. How are packaging suppliers gearing their R&D to address this trend? In addition to a reduced carbon footprint, what are the opportunities for luxury brands and how can these formats reinforce their premium positioning? Get all the answer to your questions during a special two-part session dedicated to Sustainable Packaging: Part 1: Sustainable Packaging and Circular Economy in Beauty Packaging Part 2: Refillable & Reloadable formats: is this the future of sustainable packaging? The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center,...

What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?

Gender Neutral and Gender Fluidity It surfaced in the 90's with CK One and has evolved to mass acceptance proven by Fenty & Chanel's current consumer targets amongst many others. During MakeUp in LosAngeles, a panel of industry experts will explore upcoming gender-neutral global trends, novel solutions for formulation and packaging development, and industry forethought for its continual growth. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for an amazing 5th edition! ...

How to answer Indie Brands’ specific need in packaging and formulation?

Beauty activity has never been so intense and new key players have been shaking the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to the dynamic and innovative aura of Indie Beauty Brands. As an important actor of the Beauty Industry, Indie Beauty Brands need their business to go as fast as the trends and as wide as the consumer desires. And among the various difficulties for Indie Brands, one is the selection of the right supplier for formulation and packaging as well as finding the ones who will accept, at...

Let’s talk about Sex (ual Wellness) & Beauty

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth rates for feminine hygiene, with values totaling $52 billion by 2023. The categories' growth potential is fueled by a boom in upstart indie players, direct-to-consumer models, subscription services, investment from major multinationals and a desire from consumers for products and self-care experiences that speak to their individual journeys. Indeed, many of these brands are indistinguishable from any other wellness or...

CBD: Is there still time to “jump on the bandwagon”?

CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States has been growing at a breakneck pace. While expansion is currently outpacing regulation that won't be the case forever, when changes do come to how CBD products are licensed and regulated, they're likely to be significant and quick. This panel will explore trends in CBD, white space in the category, the regulatory landscape, and how to build a future-proofed...

The radical behavioral differences between luxury and mainstream branding

Conference by Tess Wicksteed, Strategy Partner, HERE DESIGN A semiotic analysis will identify luxury's two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and experiences, distilled down to packaging. A close analysis, packed with examples will explore the differences in strategy and design behavior, visual and verbal language. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition! Tess Wicksteed Strategy Partner, HERE DESIGN Tess gets to...

2020 Futures: What are the trends to watch for the new decade?

Conference by Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition ! Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide Emma leads creative innovation at J. Walter Thompson's Innovation Group. She curates all...

Will these products still be the IT products of next year?

Last February, the MakeUp in LosAngeles participants got the chance to discover, on the Innovation Tree, makeup and skincare innovations selected by the Expert Committee. 30 products each one representing months of research and hard work from the best of makeup and skincare suppliers gave us the 2 main trends of the season: ecological natives and personalization. What were the products? BRUSH CLEANING COMPACT (SEACLIFF BEAUTY): An innovative compact product practical and nomad to clean brushes COUTURE (COSMOGEN): Range of brushes with original design inspired by haute couture* DRAMA BLAST FIREWORK (INTERCOS LA): Beautiful texture and designs with metallic effects from a patented 3D surfacing...

128 business opportunities at MakeUp in LosAngeles next February!

Did you know.. That the color cosmetics market size in the US is set to grow USD 2.31 billion during 2018-2022 driven by new consumer behaviors, trends and demands. And that 46% of this growth will come from the face makeup segment*? And guess what? MakeUp in LosAngeles is up to the challenge and will once again be your guide in navigating this increasing and ever-evolving market and show you exclusively all the new trends and innovations, February 11&12 at the Los Angeles Convention Center. Indeed, the biggest names in the global subcontracting Beauty industry – ranging from Formulation, Packaging, Accessories to Contract manufacturer,...

Get your badge for an incredible 5th edition of MakeUp in LosAngeles!

Dear MakeUp enthousiast, It's been a while. And we missed you too ! But fear not… MakeUp in LosAngeles is BACK to open the MakeUp in year in February, the 11th&12th at the Los Angeles Convention Center. >>> I want my invitation We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the exhibitors that have joined again the adventure and are dying to meet you in 2020 : 2 shows 1 location Since 2018, MakeUp in LosAngeles is held concurently with Luxe Pack Los Angeles, the premier show for creative packaging in all sectors....

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