Get your dose of color… and innovations

The MakeUp in team is in pole position for the next edition of MakeUp in LosAngeles… Lots to share with you in 2 days! We asked our exhibitors what new products they were planning to reveal during the show and lets just say… It's going to be amazingly colorful! Here are some of their projects geared to the West coast that will leave you wanting more!   SEACLIFF BEAUTY will be presenting custom packaging and formulations for cosmetics and skincare. Our innovations lend to consumer requests including full turnkey services, sustainable options, and patented airtight solutions. We are able to work closely with our partners...

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110 exhibitors at MakeUp in LosAngeles, 110 unique business opportunities

We are so proud to welcome these 110 exhibitors during the next edition of MakeUp in LosAngeles held concurrently with Luxe Pack for the second time! Innovations and new products, trends, top-notch speakers, awards… Stay tuned for more information about what awaits you at the Barker Hangar in Santa Monica the 27th and 28th February...

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Harvest the Green Movement blossoms

Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey - Allure). Why is the Clean Beauty Movement on the rise? What...

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MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for the 2-day show. Now that a new edition is on its way, what is it to expect in 2019 from this collaboration ? I want my invitation now! What a wonderfull partnership Brands from all over the United States but also around the world answered the call: American and Canadian visitors of course, but also South American, European, Asian, Australian and even from the...

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Tricks or… Trends in LosAngeles!

Boo to you from the scary MakeUp in team     Be the first to discover the new products and innovations of the make up and skin care industry with more than 100 exhibitors excited to meet you! I want my invitation now! No monsters, only experts… we promise!    ...

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It’s registration time for MakeUp in LosAngeles

Get ready for an incredible 4th edition! I want my invitation now! We know how much you were longing to hear from us… Well, after a very successfull edition in 2018 with more than 3,900 people that made the trip to attend the two-day event simultaneously held with the Luxe Pack show, MakeUp in LosAngeles is BACK and is going to open the new year with many innovations and trends! We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the 104 exhibitors that have joined again the adventure and are dying...

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MakeUp & Luxe Pack in Los Angeles, the winning combination!

It was a great first with the huge success expected last week in Los Angeles. For the first time the Luxe Pack trade show was held concurrently with the MakeUp in LosAngeles event. Taking advantage of the momentum initiated three years ago by the global BtoB event concept that "MakeUp In" trade shows have become, visitors were given the opportunity to discovered in a unique venue – the Barker Hangar –, two upscale and complementary events dedicated to the premium and beauty sectors. More than 3,900 people had made the trip to attend the two-day events. Unanimous, exhibitors and visitors to...

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Spotlight on innovation and makeup!

Initiated in New York, last September, Millenials will reveal their favorite make-up products among the 30 IT Products selected by the professional MakeUp in jury and exhibited on the Innovation Tree at the show. Lead by Michele Burke, Make-up Designer and Two-time Academy Award winner, students from Chic Studios make-up school will analyze and select the 3 products of their choice, on 4 criterias based on innovations. Come and discover what will be the IT make-up product of tomorrow on February 8th at 1:45pm in the conference room at MakeUp in LosAngeles, Barker Hangar, Santa Monica. We have shined a light...

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Indie Brands: a new breed of entrepreneurs

Since the creation of the MakeUp in LosAngeles in 2016, the show has always dedicated a session on indie brands and more specifically on entrepreneurial brands. "Beauty activity has never been so intense and new pioneers have been entering the market and disrupting the paths used by traditional brands. The rules are being reinvented while consumers are increasingly looking for exciting and fun brands that are close to their values." explains Leila Rochet-Podvin, founder of Cosmetics Inspiration& Creation who will monitor the session on the "The rise of the new entrepreneurs and the Indie Brands Influence". A session that will take...

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Cosmetic applicators: how to make the right choice?

On next February 8th, from 2:30 to 4 pm, you’ll know (almost) everything you always wanted to know (without daring to ask) about the most widely used cosmetic applicators. Seven experts will provide a comprehensive view about: – What are the most important parameters for each technology? – What are the growth drivers influencing the category? – What are the most notable innovations in the field? The first debate will be dedicated to the mascara applicators. The second one will concentrate on applicators for tubes, pens and airless systems. The last –but not least – of the round tables will cover makeup brushes...

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