The radical behavioral differences between luxury and mainstream branding

Conference by Tess Wicksteed, Strategy Partner, HERE DESIGN A semiotic analysis will identify luxury's two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and experiences, distilled down to packaging. A close analysis, packed with examples will explore the differences in strategy and design behavior, visual and verbal language. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition! Tess Wicksteed Strategy Partner, HERE DESIGN Tess gets to...

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2020 Futures: What are the trends to watch for the new decade?

Conference by Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition !   Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide   Emma leads creative innovation at J. Walter Thompson's Innovation Group. She curates all...

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Will these products still be the IT products of next year?

Last February, the MakeUp in LosAngeles participants got the chance to discover, on the Innovation Tree, makeup and skincare innovations selected by the Expert Committee. 30 products each one representing months of research and hard work from the best of makeup and skincare suppliers gave us the 2 main trends of the season: ecological natives and personalization. What were the products? BRUSH CLEANING COMPACT (SEACLIFF BEAUTY): An innovative compact product practical and nomad to clean brushes COUTURE (COSMOGEN): Range of brushes with original design inspired by haute couture* DRAMA BLAST FIREWORK (INTERCOS LA): Beautiful texture and designs with metallic effects from a patented 3D surfacing...

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128 business opportunities at MakeUp in LosAngeles next February!

Did you know.. That the color cosmetics market size in the US is set to grow USD 2.31 billion during 2018-2022 driven by new consumer behaviors, trends and demands. And that 46% of this growth will come from the face makeup segment*? And guess what? MakeUp in LosAngeles is up to the challenge and will once again be your guide in navigating this increasing and ever-evolving market and show you exclusively all the new trends and innovations, February 11&12 at the Los Angeles Convention Center. Indeed, the biggest names in the global subcontracting Beauty industry – ranging from Formulation, Packaging, Accessories to Contract manufacturer,...

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Get your badge for an incredible 5th edition of MakeUp in LosAngeles!

Dear MakeUp enthousiast, It's been a while. And we missed you too ! But fear not… MakeUp in LosAngeles is BACK to open the MakeUp in year in February, the 11th&12th at the Los Angeles Convention Center. >>> I want my invitation   We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the exhibitors that have joined again the adventure and are dying to meet you in 2020 : 2 shows 1 location Since 2018, MakeUp in LosAngeles is held concurently with Luxe Pack Los Angeles, the premier show for creative packaging in all sectors....

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Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. And what an incredible hit list! So many new products and innovations in formulation, packaging, accessories and full service… enough to make the 2 days of the show full of surprises and new discoveries. Thank you to all the exhibitors that have submitted their product and congratulations to the Awarded Exhibitors: You could spot them right away thanks to big Awarded stickers in front...

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Where all the happy faces were last week!

You are the reason the show is, year after year, so dynamic and full of passion. We are already looking forward to seeing you the 11 & 12 February 2020 at the next edition of MakeUp in LosAngeles.   See the Photobooth Experience gallery sponsored by Essentia Beauty  ...

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Indie Beauty Brands, meet your Time to Market needs!

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and innovative brands. Especially when these brands share their same values and insights. What fun and new brands are we talking about ? Indie Beauty Brands of course! And if you are one of them, you recognized yourslef in the description of this new entrepreneurship. As an important actor of the Beauty Industry, you need your business to go as fast as the trends...

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They will be all at the Barker Hangar. And you?

So, we're 5 days away from MakeUp in LosAngeles and you still haven't decided whether to come or not? Still haven't MadeUp your mind? Well, here is the full list of exhibitors to help you decide all from the packaging, design, formulation and full service! Choose all your future suppliers, discover the ones you didn't know about until now and register to this amazing edition!   See you soon at the Barker Hangar!...

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Among this edition’s guests… Albea!

9 days left for MakeUp in LosAngeles… And we cannot be more excited! The best of the best of packaging, full-service, ingredients, formulation, design and accessories suppliers will be there to present you their new products and lines. One of them is Albea which answered few questions.   [caption id="attachment_29047" align="alignright" width="170"] Avit Ghibaudo, Vice President Sales North America Color Cosmetics[/caption] How would you define Albéa's Packaging-as-a-Service? Packaging-as-a-service meets the needs of up and coming brands who look for small runs, creative concepts, project management…and customized solutions. It is about adding value and making our customers’ lives easier. It includes fast-track service with ready-to-go tubes tubes available...

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