NEW DATES for MakeUp in LosAngeles 2021

Dear MakeUp in Community, We hope this message finds you and your loved ones safe and healthy. Originally scheduled for February 2nd and 3rd, 2021, MakeUp in LosAngeles has rescheduled its 2021 event to April 20th and 21st, 2021 at the LA Convention Center. It is with great consideration for the industry that we took this decision. We want to give our partners more time to prepare their innovations and to provide the community a substantial experience in April! We hope you will find this decision comprehensive and helpful. Thank you so much for your understanding. We are looking forward to seeing you next...

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Tomorrow at MakeUp in LosAngeles exclusively

Dear MakeUp Enthusiast, the wait is OVER! Tomorrow, MakeUp in LosAngeles is opening its doors for 2 full days of business meetings, conferences, workshops, networking and passion! Here is what awaits you the 11th and 12th February at the Los Angeles Convention Center (South Hall K - 1201 S Figueroa St, Los Angeles), from 9am to 5pm. [vc_row][vc_column width="3/4"] The latest and most advanced innovations in makeup and skincare Be the first to discover at the entrance of the show, the 39 products selected by the Innovation Tree Expert Committee. More about the exhibitors' amazing achievements. [/vc_column][vc_column width="1/4"] [/vc_column][/vc_row]   [vc_row][vc_column width="3/4"] Top-not conferences lead by international speakers Innovations, trends, brands...

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MakeUp in LosAngeles: They have something to tell you… Part 2

MakeUp in LosAngeles is tomorrow! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some of their projects geared to the West coast that will leave you wanting more! Here is the 2nd episode of « Hear it from the pros » for MakeUp in LosAngeles !     We are mostly working on the big « Green Trend », trying to develop performing formulations with all the « green » lines. Our goal is always to provide...

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The skin care pros will see you next week at MakeUp in LosAngeles!

Always attentive to the market, new trends and consumer needs, MakeUp in LosAngeles will present you during the show a selection of manufacturers specialized in makeup and skin care products.   ARCADE BEAUTY « We offer several skincare sampling solutions. In terms of innovation, we offer solutions that allow mixing of two separate formulas immediately prior to application. Sampling skincare products that isolate concentrated actives and offer a freshly combined, precise dose at the time of use can seem like a difficult task. However, with Arcade Beauty's Fusion Pack and Reaction Pack, we are able to offer a fresh mixture every time. Separate...

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MakeUp in LosAngeles: An edition of all records for Beauty Innovations!

FINALLY ! The glamourous Expert Committee has selected the 2020 MakeUp in LosAngeles products! You will be able to discover all of them in less than a week at the Los Angeles Convention Center, at the special installation « Innovation Gallery » near the entrance. The Innovation Tree will display the key innovations in terms of ingredients, packaging, textures and formulas according to technical, material, eco-friendly and design criterias. And what a start for the year ! 151 products were submitted by 62 of the exhibitors… the highest score since the creation of MakeUp in LosAngeles 5 years ago ! The jury has selected 39 products...

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MakeUp in LosAngeles: They have something to tell you…

This is not a drill! MakeUp in LosAngeles is next week! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some of their projects geared to the West coast that will leave you wanting more! Here is the 1st episode of « Hear it from the pros » for MakeUp in LosAngeles !     This year, Anjac Health & Beauty is presenting during MakeUp in LosAngeles different new products around 2 main themes that combine consumer lifestyle...

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New at MakeUp in LosAngeles: EYES, LIPS and SKIN special workshops

A brand new influencing zone giving updates on what's going on in the EYES, LIPS and SKIN segment. Each areas has its own universe around one type of product (eyes, lips or skin) and is orchestrated by a trend agency. This special installation will offer animations, product demos and ROCK MY SCIENCE workshops featuring Luisa Oliva, Phar. D. MSc R&D Technical Marketing International Consultant, CEO & Founder of Luisa Oliva Consulting.   The Workshop Program  ...

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Branding and re-branding: Frederic Fekkai and the challenge to stay relevant and engaging in today’s markets

For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Frédéric's vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the drugstore. With a nod to prestige skincare, Frédéric decided to extend the luxury hair experience from his salon into clients' homes with a product collection. From packaging and texture to fragrance, the products have always asserted "luxury cues" for a sensorial experience. Fekkai currently operates salons in key markets including New York City, Greenwich, Dallas, and Palm Beach. Hear how his...

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Joyful Activism: Breaking the Codes of Sustainable Beauty

It is not a secret.. As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical for actors of the Beauty Industry to evolve their approach to the topic. BEAUTYSTREAMS will present during MakeUp in LosAngeles, strategic themes that challenge the norms of marketing related to sustainable beauty, from inspirational storytelling to product development implications. Don't miss this opportunity to get updates about the market, have a look on the upcoming trends and build your next business opportunities!   The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am...

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