128 business opportunities at MakeUp in LosAngeles next February!

Did you know.. That the color cosmetics market size in the US is set to grow USD 2.31 billion during 2018-2022 driven by new consumer behaviors, trends and demands. And that 46% of this growth will come from the face makeup segment*? And guess what? MakeUp in LosAngeles is up to the challenge and will once again be your guide in navigating this increasing and ever-evolving market and show you exclusively all the new trends and innovations, February 11&12 at the Los Angeles Convention Center. Indeed, the biggest names in the global subcontracting Beauty industry – ranging from Formulation, Packaging, Accessories to Contract manufacturer,...

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Get your badge for an incredible 5th edition of MakeUp in LosAngeles!

Dear MakeUp enthousiast, It's been a while. And we missed you too ! But fear not… MakeUp in LosAngeles is BACK to open the MakeUp in year in February, the 11th&12th at the Los Angeles Convention Center. >>> I want my invitation   We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the exhibitors that have joined again the adventure and are dying to meet you in 2020 : 2 shows 1 location Since 2018, MakeUp in LosAngeles is held concurently with Luxe Pack Los Angeles, the premier show for creative packaging in all sectors....

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Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. And what an incredible hit list! So many new products and innovations in formulation, packaging, accessories and full service… enough to make the 2 days of the show full of surprises and new discoveries. Thank you to all the exhibitors that have submitted their product and congratulations to the Awarded Exhibitors: You could spot them right away thanks to big Awarded stickers in front...

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Where all the happy faces were last week!

You are the reason the show is, year after year, so dynamic and full of passion. We are already looking forward to seeing you the 11 & 12 February 2020 at the next edition of MakeUp in LosAngeles.   See the Photobooth Experience gallery sponsored by Essentia Beauty  ...

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Indie Beauty Brands, meet your Time to Market needs!

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and innovative brands. Especially when these brands share their same values and insights. What fun and new brands are we talking about ? Indie Beauty Brands of course! And if you are one of them, you recognized yourslef in the description of this new entrepreneurship. As an important actor of the Beauty Industry, you need your business to go as fast as the trends...

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They will be all at the Barker Hangar. And you?

So, we're 5 days away from MakeUp in LosAngeles and you still haven't decided whether to come or not? Still haven't MadeUp your mind? Well, here is the full list of exhibitors to help you decide all from the packaging, design, formulation and full service! Choose all your future suppliers, discover the ones you didn't know about until now and register to this amazing edition!   See you soon at the Barker Hangar!...

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Among this edition’s guests… Albea!

9 days left for MakeUp in LosAngeles… And we cannot be more excited! The best of the best of packaging, full-service, ingredients, formulation, design and accessories suppliers will be there to present you their new products and lines. One of them is Albea which answered few questions.   [caption id="attachment_29047" align="alignright" width="170"] Avit Ghibaudo, Vice President Sales North America Color Cosmetics[/caption] How would you define Albéa's Packaging-as-a-Service? Packaging-as-a-service meets the needs of up and coming brands who look for small runs, creative concepts, project management…and customized solutions. It is about adding value and making our customers’ lives easier. It includes fast-track service with ready-to-go tubes tubes available...

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MakeUp in LosAngeles: Meet them in 2 weeks!

  At the edition, held at the same place and same location than the Luxe Pack show, you will find with our exhibitors everything you need to build your makeup or skin care line. A lot of surprises and activities are also awaiting you: the Color Wave, the Innovation Tree, the Chic Studio touch-up bar and of course the conferences. But not only! Discover the photo call experience offered by Essentia Beauty and the sample kiosk presented by Arcade Beauty at the Barker Hangar. ARCADE BEAUTY - BOOTH A29 In partnership with Vengo Labs, Arcade Beauty will be unveiling a first-to-market "connected beauty sampling...

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Rise of the Natural and Clean Movement

A new snippet from MakeUp in's conference program: From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey – Allure). Why is the Clean Beauty Movement on the rise? What is...

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The Connected Customer Through Connected Cosmetics

What does your lifestyle have to do with your skin? Everything. Bianca de la Garza Beauty understands your skin is "connected" to every organ in your body. What you eat, drink, think about, and do impacts how healthy your skin can be—and how healthy you can feel. The inner GLO translates to our outer GLO. This inspires our philosophy that we call Connected Beauty- the Future of Connected Cosmetics. Bianca de la Garza is a Mexican American beauty line founder and television personality with more than 20 years of tv experience across the globe. Bianca received an Emmy® nomination for her Royal...

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