Unveiling the Color Wave 2020

A new snippet from MakeUp in's conference program:     Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives exhibitors and visitors privileged access to future information in order to anticipate consumer needs. Join the BEAUTYSTREAMS seminar for the official unveiling of the key color for 2020. Our expert will explore the significance of the color and how it can be applied to different areas of color cosmetics. Prepare yourself for the turn of a new décade!  ...

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Using Claims and Transparency to connect with consumers

  The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA / FTC attention. Find out what are the claims most coveted by today's consumers, what 'buzzwords' to stay away from and how brands can thrive when all elements come seamlessly together. See the conferences program   Stay tuned for more: new products, trends, market news and innovations! See you soon at the Barker Hangar!...

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The 2019 Awarded IT Products are on their way!

Our glamourous Expert Committee has finally selected the 2019 MakeUp in LosAngeles products! But… we are going to keep the list secret until the show in February ! Don't be upset because in the meantime, here is some info to help you waiting. This year, our jury composed of Charles-Emmanuel Gounod, Florence Bernardin, Christine Chostakoff, Dany Sanz, Helene Aubier, Daniel Saclier, Guillemette Houdard, has selected 30 products out of 78 products presented to them. A concentrate of trends and innovations! Congratulations to all the selected exhibitors for their innovativeness, you'll be able to find them at the Barker Hangar on the Innovation...

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Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only! Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don't miss MakeUp in LosAngeles's Innovation Tree, which spotlights key innovations in terms of ingredients, materials, textures, effects, process and uses. The Tree will display innovations selected from 78 amazing products submitted by 42 of the show's exhibitors. The innovations were carefully and methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The 8 acknowledged international experts signed out the most creative ones after a 4-hour debating session. No need to say that...

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Innovations, West coast opportunities… Hear it from the pros!

  MakeUp in LosAngeles is ONLY 6 weeks from now! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some of their projects geared to the West coast that will leave you wanting more!   STRAND COSMETICS EUROPE chooses MakeUp in LosAngeles to reassert its historic commitment to clean, green, vegan and cruelty free cosmetics. STRAND COSMETICS EUROPE will launch its new make-up collection at MakeUp in LosAngeles, in line with the specific expectations of the...

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Get your dose of color… and innovations

The MakeUp in team is in pole position for the next edition of MakeUp in LosAngeles… Lots to share with you in 2 days! We asked our exhibitors what new products they were planning to reveal during the show and lets just say… It's going to be amazingly colorful! Here are some of their projects geared to the West coast that will leave you wanting more!   SEACLIFF BEAUTY will be presenting custom packaging and formulations for cosmetics and skincare. Our innovations lend to consumer requests including full turnkey services, sustainable options, and patented airtight solutions. We are able to work closely with our partners...

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110 exhibitors at MakeUp in LosAngeles, 110 unique business opportunities

We are so proud to welcome these 110 exhibitors during the next edition of MakeUp in LosAngeles held concurrently with Luxe Pack for the second time! Innovations and new products, trends, top-notch speakers, awards… Stay tuned for more information about what awaits you at the Barker Hangar in Santa Monica the 27th and 28th February...

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Harvest the Green Movement blossoms

Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey - Allure). Why is the Clean Beauty Movement on the rise? What...

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