It’s registration time for MakeUp in LosAngeles

Get ready for an incredible 4th edition! I want my invitation now! We know how much you were longing to hear from us… Well, after a very successfull edition in 2018 with more than 3,900 people that made the trip to attend the two-day event simultaneously held with the Luxe Pack show, MakeUp in LosAngeles is BACK and is going to open the new year with many innovations and trends! We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the 104 exhibitors that have joined again the adventure and are dying...

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MakeUp & Luxe Pack in Los Angeles, the winning combination!

It was a great first with the huge success expected last week in Los Angeles. For the first time the Luxe Pack trade show was held concurrently with the MakeUp in LosAngeles event. Taking advantage of the momentum initiated three years ago by the global BtoB event concept that "MakeUp In" trade shows have become, visitors were given the opportunity to discovered in a unique venue – the Barker Hangar –, two upscale and complementary events dedicated to the premium and beauty sectors. More than 3,900 people had made the trip to attend the two-day events. Unanimous, exhibitors and visitors to...

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Spotlight on innovation and makeup!

Initiated in New York, last September, Millenials will reveal their favorite make-up products among the 30 IT Products selected by the professional MakeUp in jury and exhibited on the Innovation Tree at the show. Lead by Michele Burke, Make-up Designer and Two-time Academy Award winner, students from Chic Studios make-up school will analyze and select the 3 products of their choice, on 4 criterias based on innovations. Come and discover what will be the IT make-up product of tomorrow on February 8th at 1:45pm in the conference room at MakeUp in LosAngeles, Barker Hangar, Santa Monica. We have shined a light...

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Indie Brands: a new breed of entrepreneurs

Since the creation of the MakeUp in LosAngeles in 2016, the show has always dedicated a session on indie brands and more specifically on entrepreneurial brands. "Beauty activity has never been so intense and new pioneers have been entering the market and disrupting the paths used by traditional brands. The rules are being reinvented while consumers are increasingly looking for exciting and fun brands that are close to their values." explains Leila Rochet-Podvin, founder of Cosmetics Inspiration& Creation who will monitor the session on the "The rise of the new entrepreneurs and the Indie Brands Influence". A session that will take...

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Cosmetic applicators: how to make the right choice?

On next February 8th, from 2:30 to 4 pm, you’ll know (almost) everything you always wanted to know (without daring to ask) about the most widely used cosmetic applicators. Seven experts will provide a comprehensive view about: – What are the most important parameters for each technology? – What are the growth drivers influencing the category? – What are the most notable innovations in the field? The first debate will be dedicated to the mascara applicators. The second one will concentrate on applicators for tubes, pens and airless systems. The last –but not least – of the round tables will cover makeup brushes...

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Ideas and innovation galore at the next MakeUp in LosAngeles!

Out of the 70 products submitted this year at the Innovation Tree Products Competition, 30 were expertly picked by the Jury members! You will be able to admire, touch and even test them directly in a few days on the stands of the lucky winners. But that's not all! Students from the Chic STUDIO Makeup School will also assess these products at the stands of each exhibitor concerned to eventually single out their three “favorites”. And it's the MakeUp Artist, Michele Burke who will take part, during an animation, to the presentation of the Awards to the three selected laureates...

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The connected consumer: what is the future of influencers? What are the new challenges?

"Influencers have had a tremendous impact in the beauty category as they have reshaped the way consumers select brands, inform themselves about products and shape their looks" explains Leila Rochet-Podvin, founder of Cosmetics Inspiration & Creation, who will be monitoring the roundtable. Influencer marketing has become a key strategic area for brands as social media is becoming an essential source of information and the center of trust. NPD's Makeup In-Depth Consumer Report 2016 highlighted that 92% of makeup users get information on beauty products from influencers' YouTube videos. At the next conference event of the MakeUp in LosAngeles, on February 7...

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Los Angeles…, the appointment in makeup innovation you shouldn’t miss!

On February 7th, at the entrance of the Barker Hangar, the new venue for the upcoming MakeUp in LosAngeles exhibition, visitors and exhibitors will be surprised! The famous innovation tree that is featured as usual at every MakeUp In show across the world is bound to grab all the attention. Because more products than ever before will be hung on its branches. Jury members who just met in Paris had a hard time deciding between them...

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The cream of the crop of the makeup industry!

More than twenty speakers from the beauty industry have already confirmed their participation to the next MakeUp in LosAngeles on February 7 and 8, 2018 at the Barker Hangar with even more expected to join. The MakeUp in LosAngeles organization is putting together a strong lineup of influential speakers to discuss the major trends and challenges of an ever-changing industry. During the two days conferences, trends specialists, key leaders of the industry and brand executives will address major topics: the future of influencers, the new approach of natural beauty, industry transformation in the digital age and inspiration from innovations coming from other...

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