Emerge into the beauty trends, shaping the future of the makeup industry

The beauty industry is undertaking major shifts, revolutionized by technology and the arrival of the Millennials (people born in the 1980s and 1990s), a savvy generation when it comes to the use of makeup. During the first day of the MakeUp in Los Angeles Event, on February 8, 2017 at the Quixote Studio, leading Trend Specialists, Experts and Brand representatives will provide insights of the major Beauty Trends shaping the future of our industry. With a special focus on the West Coast influences, considered as the innovation hub of beauty, this first day will be dedicated to the new influences...

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Packaging / Applicators: making the right choice!

Make up products are the combination of three inseparable elements, present in any and all product, and that must work together in close harmony to achieve the desired result: the formula, the packaging and the applicator. The combination of different areas to treat (eyes, lips, nails…), each with its own specific demands, with a wealth of packaging technologies (tubes, pencils, swivel mechanisms, sprays…), not to forget a growing number of applicator types (brushes, felt-tips, flock-tips, spatulas, balls…) results in significant complexity, that brands must master in order to introduce products that meet the high expectations of ever more educated, demanding...

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California: close up on color

Are new winds of change really blowing from the Californian coast in terms of makeup trends and innovations? And if so, to what extent? What is exactly the influence of the movie industry in this area? And in general, what are the influences that govern and determine current and future trends in makeup? Three themes among many others that will be thoroughly discussed on February 8 and 9 at the Quixote Studios, during MakeUp in LosAngeles. The first conference on the first day, Wednesday, February 8 at 10:20 am, will set the scene! Join Sarah Jindal, Senior Innovation and Insights Analyst-Beauty...

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Meeting top brands that influence the makeup generation

Anastasia, SmashBox, GlamGlow, Flirt, Nyx, Stila, Houglass, Yes To, Ilia Beauty, Rituel de Fille. . .  will be some of the "star" brands present and very active in the various debates that will animate the round tables and conferences of this second edition of MakeUp in LosAngeles. California, and Los Angeles in particular, have become in a few months the region and the city driving innovation in makeup and acknowledged as the innovation hub of the United States. A inspiring two-days event, gathering a carousel of leading industry experts, trend agencies, marketers and developers who are shaping the future of...

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20 conferences, 35 speakers…, register now for the best in makeup in Los Angeles!

Time just flies! It will be a year since the first edition of MakeUp in Action in Los Angeles took place at the Quixote Studio in Hollywood. Everyone still remembers this first edition. It was a great moment of exchange and sharing, with nearly 700 participants during two days centered on a consistent program of conferences and round tables with the presence of some thirty suppliers delighted to take part in an event dedicated to the West Coast makeup industry. Next February 8 and 9 the second edition of the event looks even more promising. Almost everything will be doubled!...

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MakeUp in LosAngeles on February 8 and 9, 2017, the first BtoB makeup event on the West Coast

In a little less than four months, the second edition of MakeUp in LosAngeles will open its doors at the Quixote Studios. An event that comes at the right moment! Never before had the West Coast been so much the centre of interest of an entire makeup industry, in search of fresh ideas and innovations. And never before had there been such dynamism in the makeup industry! A second edition that looks very exiting! Register now...

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MakeUp in Action in Los Angeles: such a great idea… here is the proof!

We won't hide our satisfaction.. Exhibitors and visitors were unanimous in their comments: This first edition of MakeUp in Action in Los Angeles was a success! You can't imagine how delighted the Beauteam team was with this result. What a great satisfaction it is indeed for an event organizer to receive such enthusiastic and warm comments. Once again, we demonstrated that it was possible to "design differently" an event by always focusing on what's most important, "Quality". High quality exhibitors, of course, but high quality visitors too, you can't have one without the other. A big thanks to all of...

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Los Angeles: MakeUp in… full “in action”!

This first edition will have brought together over two days more than 700 people. The concept based on quality contacts was respected: Suppliers and customers in the make-up and skincare industry came from every corner of the world, with of course, a majority from North America. Many small and medium-sized brands from the West Coast had made the trip, which was the aim, but also brand owners from the East Coast. As for workshops and conferences, they were fully booked and attended. It is true that the West Coast is attracting more and more people. "They made the trip, they are...

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“Aspiration, Inspiration, Execution”: The Working Life of a Hollywood Makeup Designer…

It would be impossible to spend two full days on the dynamics of the makeup industry on the West Coast without taking a close look at makeup in the movie industry. Makeup allows each character, each actor, to acquire a distinctive identity. Remember the formidable Lord Voldemort in the famous Harry Potter saga, with his unique facial features, or the famous "Joker" in the Batman movie. To achieve such a performance numerous and often precise and very long makeup techniques come into play. They enable to age the skin, create fake injuries, exaggerated and ugly features...

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The world of makeup is subject to multiple influences! At Los Angeles, you will understand why!

It is a fact: major regions of the world influence one another in terms of "makeup trends"! At MakeUp in Action you will find out why Asia influences consumers and brands on the West Coast. You will also be explained why, in the future, where the line between human and technological device blurs, water is a protected resource, energy concerns ring true and natural ingredients take centre stage, how will beauty brands innovate to stay competitive? On February 3, 2016, you will know everything about trends influencing the makeup world!   With to start with, at 02:00 p.m., global trends in Beauty and Personal...

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