The world of makeup is subject to multiple influences! At Los Angeles, you will understand why!

It is a fact: major regions of the world influence one another in terms of "makeup trends"! At MakeUp in Action you will find out why Asia influences consumers and brands on the West Coast. You will also be explained why, in the future, where the line between human and technological device blurs, water is a protected resource, energy concerns ring true and natural ingredients take centre stage, how will beauty brands innovate to stay competitive? On February 3, 2016, you will know everything about trends influencing the makeup world!   With to start with, at 02:00 p.m., global trends in Beauty and Personal...

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MakeUp in Action in Los Angeles: how to surf on tomorrow’s makeup trends…?

Did you know? Major international Beauty groups, like Shiseido, Kose Cosmetics, L'Oréal, Boots or Estée Lauder rely more and more on neuroscience to better understand the wants and desires of their customers! Spenser Apramian from the Stanford University will explain us the ins and outs of this technique. Each major region of the world influences another and vice versa! How does, precisely, Europe and its approach of femininity influence the US, and what is the impact of Asia on the rest of the world? Why is the West Coast so attractive? In this conference focusing on the trends in Beauty, Leïla...

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