MakeUp in Action in Los Angeles: how to surf on tomorrow’s makeup trends…?

Did you know? Major international Beauty groups, like Shiseido, Kose Cosmetics, L'Oréal, Boots or Estée Lauder rely more and more on neuroscience to better understand the wants and desires of their customers! Spenser Apramian from the Stanford University will explain us the ins and outs of this technique. Each major region of the world influences another and vice versa! How does, precisely, Europe and its approach of femininity influence the US, and what is the impact of Asia on the rest of the world? Why is the West Coast so attractive? In this conference focusing on the trends in Beauty, Leïla...

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