Nurturing Milks

Nurturing Milks

Biological liquid assimilated originally to purity, stimulating senses, milk is a nutritive substance for the body both inside and outside. The booming production of vegetable milks, the growing interest in probiotics, and the need to combine care and well-being make this timeless substance a major ingredient. Let's explore this wonderful ingredient together while waiting for our MakeUp in Shanghai show on 7 and 8 July at the Shanghai Exhibition center! Milk-based ingredients, milky textures, and creamy, opaque pigments become popular, offering consumers more nurturing products that create a gentle approach to beauty and nourish the skin. Dairy-based milk is high in...

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MakeUp in Shanghai IT Products: The best of beauty innovation to discover on 7 & 8 July !

The new products introduced at MakeUp in Shanghai tradeshow will be in line with Chinese consumers' demands: innovative skincare formulas to preserve the skin and its freshness, as well as a simplified beauty boosted by its design and color. From ingredients to packaging, the combination of tradition and technology applied to makeup and skincare products reached a high level of sophistication. Exhibitors have been invited to submit 1 to 3 novelties to international experts to assess their innovative character and select the IT PRODUCTS, MakeUp in Shanghai IT innovation awards. We would like to thank the following exhibitors who participated in this...

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the experts committee

The best of Asian beauty approved by International experts

The IT Products Awards is a competition where beauty suppliers and manufacturers introduce their latest novelties. These new products benefit from our professionals members' expertise in skincare and makeup innovation. Gathered in committees, experts test and evaluate all the products presented in the competition to bestow an IT PRODUCT award to the most innovative. On May 12, the experts committee designated the Makeup in Shanghai IT Products awards.   Florence Bernardin: founder of Asia Cosme Lab, expert in Asian cosmetics, she analyzes with her team all aspects of products in the most dynamic markets to determine trends, innovations, evolutions and others.   Aurélie Banco: founder...

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Superfood: The star ingredient in the Beauty sector beneficial for health and well-being

Finding innovative ingredients and discovering the latest cosmetic actives is one of the reasons why MakeUp in Paris is a must visit show, on 20 & 21 October 2021. Today, let's explore a key trend in what many consumers like and look for in terms of ingredients: Superfoods. A superfood is a nutrient-rich food considered to be especially beneficial for health and well-being. Superfoods are fast becoming star ingredients in the beauty sector as they have interesting properties for the skin but also a positive image among consumers. These latter are indeed attracted to more natural products and ingredients, hence the rise...

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Stick-on Beauty: creating bold makeup looks, full of colors and various textures

Los Angeles is the cradle of many beauty trends with brands and artists taking inspiration from the surrounding entertainment industry. Doniella Davy, the makeup artist behind US show Euphoria's unique looks, has been at the forefront of a growing movement we see on social media. Beauty influencers and MUA are creating bold makeup looks, full of colors and various textures using stick-on embellishments. While waiting for MakeUp in Los Angeles tendency's on December 9 & 10, let's explore the specificities of this trend! The intention behind these looks is to bring some fun in a very stressful time and express creativity...

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Clean Beauty in London: A new identity for our tradeshow !

For over a year now, everything has changed. Affected by a global pandemic, the world has seen its ways of living, creating and consuming evolve due to a massive awareness of environment protection. A new "clean" lifestyle has taken hold both in the consumer mindfulness and the products they are buying. Straight from the US, Clean Beauty is a trend that appeared around 10 years ago following the wave of "Clean food" for a better and healthier way of life. First innovative, it has become a fundamental and international subject in cosmetics. The observation is simple: consumers seek to better understand what...

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Floral Wonderland : When Makeup embraces a garden-inspired mood !

During this period of confinement, the garden seems more than ever an EDEN. From the fresh complexion of the rose, to the delicate dewdrops, its fragrances, colors and shapes have always been a source of creation in the beauty industry. For Fashion Snoops, our MakeUp in New York partner, the garden is the first inspiration source for the industry and its consumer, not only for beauty but also for well-being. Makeup embraces a garden-inspired mood, speaking to the consumer desire for escapist, thematic products that transport them to a floral paradise. Hobbies like gardening, flower arranging, and foraging all trended during...

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Un-tact

MakeUp in Shanghai serie about asian trends is back!

Un-tact Micro-light One-mile makeup Are these words ringing your bell ? Thanks to the cutting-edge analysis of Asia Cosme Lab (www.asiacosmelab.com) discover what's hot in Asia this month and get used to challenge your beauty habits. March was all about new colors and shade inspirations for Spring, April is a focus on complexion. Perfect look starts with a bright flawless skin and an excellent base make-up, from primer to finish. Let's take a look at the latest skin ideals in Asia, with new wordings, innovative formulas and sophisticated finishes – from skincare, including brightening – to hybrids – to the most inspiring foundations trends this season. New...

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The fun trend of experimental brows

For several years, eyebrows have inspired the Makeup in Paris show's exhibitors to develop skincare and makeup products to sublimate them, from the most sober to the most whimsical. A key part of facial expression, eyebrows are even more prominent when wearing a mask. Our partner, Fashion Snoops, a trend monitoring and forecasting company, explores the explosion of eyebrow creativity. Shifting cultural norms and a deep need to express one's unique self drive a fun trend of experimental brows. While brows have been a central point of focus for years — from microblading and lamination to fluffy shapes — fresh trends...

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MakeUp in NewYork is back next September at the Javits Center!

NYC is once more offering us the best example of resilience and count on us to be part of the game with a significant number of exhibitors already confirmed such as: Faber Castell Cosmetics, Allta International, Brivaplast, Cosmetic Group, Asquan, Regi, Libo Cosmetics, Mana Products, Intercosmetic Asia Pacific, Nuco, Wista, SIMP, Pum-Tech, Ancorotti, Lumson, B. Kolormakeup & Skincare, Derik Industrial, Taiki USA, APR Beauty Group, R&D Color, HNB Corp., Pharmacos, Cosmei, MPlus, OPAC, Saidevi, S&J International Enterprises, Max Sauer, Itit Cosmetics, Imei Division, Ponzini SPA, Pibiplast, APC Packaging, Chiang Pao, Coswel Korea...

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