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How male cosmetics industry is strongly growing in the Chinese beauty market?

Men's cosmetics are experiencing strong growth in the Chinese beauty market. In 2019, the rate men's beauty products growth is higher than that of women, with year-on-year growth of 31% and 29% respectively. Thus, as part of MakeUp in Shanghai conferences 2021 on July 7 & 8, we will explore the profile of the Chinese male consumer and its expectations. The men's beauty market is booming in China, paving the way for a new generation of boldly inclusive products that speak to shifting consumer lifestyles. Media icons are helping to drive changing perceptions of what male beauty should and could look like,...

MakeUp in Paris is postponed to October 20-21th 2021

You have asked about it, the sanitary situations requires it and despite the desperate need of the Beauty Industry to have a BtoB gathering in the first semester of 2021 to conduct business in Europe, MakeUp in Paris is postponed to October 20 & 21th but stays at the iconic Carrousel du Louvre. This a good news! The new dates leave much more time to all the key players to prepare and develop all the innovations much awaited by the market while the global situation improves. The way everyone consumes skincare and makeup products have significantly evolved and many new trends and...

What is it to be expected in beauty, in Asia?

Although Covid-19 has deeply modified consumers’ relationship to make-up, colors are still at the heart of beauty looks in Asia. A general wave of tender, comforting and soothing colors has tinted the market with a certain lightness, but bolder colors accents and new textures are also popping on eyes and even lips! DREAMING 2021: botanical beauty vs indulging milky delight [caption id="attachment_29791" align="alignright" width="400"] Etude House Milky New Year Collection[/caption] Inspirations for Asian brands campaigns and products are stemming from a need for a soft, delicious, dreamy world. We notice two uplifting directions: On one hand, the colors inspired by flowers and botanical...

Skinimalism: The Beauty Trend Continues To Grow In 2021

A growing trend to watch closely in 2021 according to Pinterest is Skinimalism. Indeed for the social media platform, it is the go-to trend for all beauty lovers, taking the concept of less is more to another level. For years, we have seen a tendency to use a lot of products in skin care and even having seven-step or ten-step skin care routines to get better results. But consumers are now looking for a simpler way to care for their skin and opt for fewer steps. On the makeup side, the trend of piling on makeup which has been going around for...

Asian Beauty: The Under-Eye Focus

Eye makeup is the focus of the year and it will be about the whole eye area, not just the eyelids, lashes and brows, but also the under-eye. Two of the major trends for under-eye makeup are a bling version of Aegyo-sal (Korean term for charming fat) and an intensification of dark circles. AEGYO-SAL BLING VERSION [caption id="attachment_29775" align="alignright" width="250"] Image @sherlysely.makeup[/caption] A popular and long-standing Korean beauty trend is Aegyo-sal. It refers to skin excess under the eye that gives a more youthful look. It is different from eye-bags which are caused by lack of sleep or if you’re unlucky, caused by...

MakeUp in LosAngeles Postponed to December 9-10th 2021

Dear MakeUp in community member, Unfortunately, due to the continual concerns and limitations with large industry gatherings linked to COVID-19, the 2021 edition of MakeUp in LosAngeles will be postponed to December 9th and 10th. It will again be held concurrently with Luxe Pack Los Angeles, fostering luxury packaging suppliers. The optimal success and safety of all stakeholders continue to be our main objective. The organization team will now redirect all developments and energy to an incredible gathering at the end of the year. As the first Glo.Cal BtoB event boosting beauty innovation and gathering all the key actors of the skincare and...

What GEN Z wants

Generation Z (those born between 1996 and 2010) is described as the activist generation - think about Malala Yousafzai or Greta Thunberg. These individuals are digital-natives, meaning they have never experienced a world without computers, and online communication is a given for them. They use social media platforms like Instagram, TikTok, or Snapchat to fight for what they believe is right and to try to change the world they live in. They also are a generation facing many challenges and stress is experienced from a very young age. So as a coping mechanism they try to find comfort in activities...

The year of the EYES – A trend story by MakeUp in partner

We now all have to wear a mask when going out and it might be a while before we go back to how things were. So having half of our face covered up has become our new normal and, as we tend to do, we have adapted. Far from renouncing to wear makeup, women are now focusing on what is most visible, the eye area. Social media, let it be on Instagram or TikTok, are full of viral videos and tutorials of women with colorful eyeshadows, incredible lashes or healthy looking brows. Here are a few trends that stand out: [caption...

Join the 185k members of the MakeUp in Community and follow all the beauty trends!

The MakeUp in team salutes the great community that has been built together over the years. We are proud of the beauty players - suppliers, brands, experts, consultants, media, makeup artists, etc. - and so impressed by your dynamism, your creativity and your passion. The fascinating world of beauty is our fuel and despite the current context, we are developing the MakeUp concept in trade fairs and new events all over the world to better support you. Thank you very much for your trust and loyalty and count on us to help you develop your business! Join us now on the MakeUp in...

Fill up on trends inspirations and fresh ideas next June at MakeUp in Paris 2021!

After a truly tumultuous year, it's safe to say that we're all eager for a beauty do-over. Alas, even our beauty routines weren't immune to the effects of 2020—as salons closed everywhere, the at-home beauty culture was born! That's why we're so hopeful for 2021, a year where our beauty know-how is at an all-time high. We're officially bidding adieu to and signalling the start of a new decade with open arms and new trends. Hybrid makeup-skincare, Skinimalism, Microbiome health and probiotic skincare, natural, sustainable, plant-based...

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