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Joyful Activism: Breaking the Codes of Sustainable Beauty

It is not a secret.. As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical for actors of the Beauty Industry to evolve their approach to the topic. BEAUTYSTREAMS will present during MakeUp in LosAngeles, strategic themes that challenge the norms of marketing related to sustainable beauty, from inspirational storytelling to product development implications. Don't miss this opportunity to get updates about the market, have a look on the upcoming trends and build your next business opportunities! The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am...

Clean Beauty – What is next?

Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on tsunami. Today 94% of consumers read the ingredient label (Preen.Me survey) and Millennials are willing to spend an average of 18% more for clean beauty products (AlixPartners survey). What is the future of Clean Beauty? How will the market evolve? The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for...

Sustainable Packaging and Circular Economy in Beauty Packaging

Refillable and reloadable packaging formats are gaining ground in the Beauty Industry. How are packaging suppliers gearing their R&D to address this trend? In addition to a reduced carbon footprint, what are the opportunities for luxury brands and how can these formats reinforce their premium positioning? Get all the answer to your questions during a special two-part session dedicated to Sustainable Packaging: Part 1: Sustainable Packaging and Circular Economy in Beauty Packaging Part 2: Refillable & Reloadable formats: is this the future of sustainable packaging? The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center,...

What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?

Gender Neutral and Gender Fluidity It surfaced in the 90's with CK One and has evolved to mass acceptance proven by Fenty & Chanel's current consumer targets amongst many others. During MakeUp in LosAngeles, a panel of industry experts will explore upcoming gender-neutral global trends, novel solutions for formulation and packaging development, and industry forethought for its continual growth. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for an amazing 5th edition! ...

Get your badge for MakeUp in Shanghai !

12 weeks from now… MakeUp in will be in Shanghai ! Ingredients, formulation, design, packaging, accessories, full service manufacturers but also experts in trends, innovation and beauty markets will attend the show. Once again, MakeUp in Shanghai will be held concurrently with the LUXE PACK SHANGHAI show platform, the premier show for creative packaging ! Stay tuned and follow us to get the conference program and the full exhibitors list! [vc_row][vc_column width="1/2"] [/vc_column] [vc_column width="1/2"] [/vc_column][/vc_row] >>Click here to get your badge for MakeUp in Shanghai ...

How to answer Indie Brands’ specific need in packaging and formulation?

Beauty activity has never been so intense and new key players have been shaking the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to the dynamic and innovative aura of Indie Beauty Brands. As an important actor of the Beauty Industry, Indie Beauty Brands need their business to go as fast as the trends and as wide as the consumer desires. And among the various difficulties for Indie Brands, one is the selection of the right supplier for formulation and packaging as well as finding the ones who will accept, at...

Let’s talk about Sex (ual Wellness) & Beauty

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth rates for feminine hygiene, with values totaling $52 billion by 2023. The categories' growth potential is fueled by a boom in upstart indie players, direct-to-consumer models, subscription services, investment from major multinationals and a desire from consumers for products and self-care experiences that speak to their individual journeys. Indeed, many of these brands are indistinguishable from any other wellness or...

CBD: Is there still time to “jump on the bandwagon”?

CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States has been growing at a breakneck pace. While expansion is currently outpacing regulation that won't be the case forever, when changes do come to how CBD products are licensed and regulated, they're likely to be significant and quick. This panel will explore trends in CBD, white space in the category, the regulatory landscape, and how to build a future-proofed...

The radical behavioral differences between luxury and mainstream branding

Conference by Tess Wicksteed, Strategy Partner, HERE DESIGN A semiotic analysis will identify luxury's two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and experiences, distilled down to packaging. A close analysis, packed with examples will explore the differences in strategy and design behavior, visual and verbal language. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition! Tess Wicksteed Strategy Partner, HERE DESIGN Tess gets to...

2020 Futures: What are the trends to watch for the new decade?

Conference by Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead. The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition ! Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide Emma leads creative innovation at J. Walter Thompson's Innovation Group. She curates all...

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