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Indie Brands Surprise, Delight and Push Boundaries

Whether it's new product forms, unique approaches to packaging, alternative distribution options or the search for "clean" ingredients, indie brands remind us we are only limited by our own imagination. An innovative method for caring for skin and an ingenious resource for product information, the founders invited to MakeUp in NewYork have fascinating stories to tell. The Indie category shows no signs of slowing. Looking at growth, merger & acquisition or investment level, the category continues to defy the odds. How long can this last? Join us for insights and observations with a panel of 3 indie founders from different categories with different points...

Unique & hygienic new beauty accessories as yet unseen in the market

A conference by ASQUAN & PYLOTE PYLOTE, a key player in the cleantech industrial mineral and ceramic chemistry, and ASQUAN GROUP, an up and coming technology driven company that sources, creates, produces and markets ground breaking beauty solutions, will present innovative, cleaner, safer and greener new beauty accessories to cosmetics brands and their consumers in the US market. The breakthrough innovation that both speakers will share provides natural bacterial and viral contamination protection, giving an unprecedented level of safety and hygiene as yet, unseen in the market. As you are now well aware, MakeUp in NewYork opens its doors in just over a...

Indie Beauty Brands… Spot your star supplier in September !

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and innovative brands. Especially when these brands share their same values and insights. What fun and new brands are we talking about ? Indie Beauty Brands of course! And if you are one of them, you defnitely see yourserf in the description of this new entrepreneurship. As an important actor of the Beauty Industry, you need your business to go as fast as the...

How Societal & Lifestyle Trends are Shaping the Beauty Industry of Tomorrow

A conference by Laura Ziv, Executive Editor, BEAUTYSTREAMS Which product categories will brands need to focus on? Which ingredients, textures and claims will resonate with consumers? How will sustainability and innovation influence color trends? Discover the identities of emerging consumer tribes as we illustrate the ways in which they will create new product needs and demands. BEAUTYSTREAMS will open the conference series at MakeUp in NewYork 2019 by setting the tone for the following sessions. The Global Beauty Industry Reference, trusted by hundreds of beauty companies and corporations worldwide, explores the key lifestyle trends that will shape the evolution of the beauty...

Digital and Beauty connected : get your brand up and running !

Can we live without digital media? Can a brand launch makeup and skincare products without a strong digital strategy? Get more insight about how Digital and Beauty are connected at MakeUp in NewYork conferences. Consumers are using digital media to research, discover, and discuss products more than ever. During this session you will discover how to use technology to clarify your brand value and point of difference, to connect consumers to the product that is right for their needs, and to educate consumers on needs, tips, and techniques. Why attend? • Understand better your consumers' digital uses • Reach your targets through their favorite...

Unfolding The Future of Color Cosmetics at MakeUp in NewYork

What are the big shifts tracked within makeup over the next 2-5 years? Glowing skin will continue to be at the center of consumer needs with lighter and water-based textures. Subtle makeup trends allow for the eyes to take centerstage-driving innovation in the category. Creativity will embrace virtual influencers changing the way brands reach new groups of consumers. Eco-friendly and clean brands will have an edge on the competition as consumers demand products that help them reduce waste and put the planet before profit. Be the first to apprehend these shifts, get ahold of the keys to master them and get your brand...

All the inspiration you need for your next makeup and skincare line here !

You are looking for new ideas, inspiration or innovations to launch your dream product? We are pretty sure the MakeUp in NewYork Innovation Tree should be your next stop! The Tree is featuring key innovations in terms of ingredients, textures and formulas. The innovations selected embody the future market trends and await you to bring colors and novelties to your customers. But shh… this is just between you and us… Breaking news! The selection of the IT Products displayed on the MakeUp in NewYork Tree took place this week and 32% of the MakeUp in NewYork exhibitors presented their creations. In total, 73 new products,...

How to win in an Evolving Color Cosmetics Market

A conference by Marissa Bosler, Senior Communications Executive at Euromonitor International News uses, new trends, new players...

MakeUp in Paris: An amazing 10th edition… We Louvre YOU!

[caption id="attachment_29267" align="aligncenter" width="600"] In order of appearance on the picture: Wolfram Leistner (Eisen), Aude de Livonniere (Livcer), Eric Fresnel (Sleever), Denis Richard-Orliange (Strand Cosmetics Europe), Thomas Weckerle (Weckerle Cosmetics), Estelle Miasnik (Fiabila), Mario de Luigi (B.Kolormakeup), Barbara Bauer Kropf (Schwan Cosmetics), Sandra Maguarian (MakeUp in), Enrica et Renato Ancorotti (Ancorotti Cosmetics), Tim Eaves (Quadpack), Comtesse Marie Von Faber Castell (Faber- Castell Cosmetics), Kate Kong (Shya Hsin Group).[/caption] On June 20 & 21, MakeUp in Paris celebrated its 10th edition in one of the most prestigious places in the fashion capital: the Carrousel du Louvre! An edition that started with an opening...

Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets

Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers. Beauty brands large and small are held to high standards when it comes to both marketing and formulation. Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets" by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications, at the next MakeUp in NewYork. Why attend? • Learn various ingredient and...

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