Innovation: Come discover and experiment on next 12 and 13 June, new raw materials and tools to assist creativity!

Launched with success in 2013, you will again be given the opportunity to register this year to the three interactive workshops that will take place on 12 and 13 June at the Carrousel du Louvre. The first two animated by the companies BASF and UNIVAR with its partner DOW CORNING will focus on the new ingredients and texture of tomorrow's formulas. The third workshop conducted by the THEMA_DESIGN and Iris Intuition Consulting will introduce participants to the technical basis for the development and mastery of intuition used as an aid for creativity and innovation.To participate, you must register online now...

READ MORE

In 2015 MakeUp in Seoul will take place on April 15 and 16

The next MakeUp in Seoul will take place on Wednesday 15 April and Thursday 16 April 2015 at the Conrad Hotel in Seoul. A second edition that promises to be particularly tonic given the success of the first edition, which attracted more than 1,800 people over two days. We still remember the particularly enthusiastic comments from the first exhibitors in March last: « the show was very qualitative and attractive »…, « It was more successful than we expected »…, « It was a wonderful show »…, « It is extraordinary how many premium clients attended »…, « We already...

READ MORE

« THE » unavoidable appointement of the european make-up industry is meeting up in Paris !

MAKEUP IN PARIS, MORE THAN EVER, AN UNIQUE MEETING AROUND INNOVATION, FROM FORMULATION TO PACKAGING THROUGH ACCESSORIES! Innovation is at the heart of the make-up industry. It is the driving force. Every year, not to say every season, the Chemist, Packaging Engineer, Research & Development services compete with great cleverness to offer « THE » new formula, « THE » new packaging that will charmed the consumer, « THE » new applicator which will facilitate the gesture, « THE » new brush whose the concept will revolutionized the powder application. Next June, on the 12th and 13th, the « TOP...

READ MORE

MakeUp in Paris is just around the corner!

TWO OTHER HIGHLIGHTS NOT TO BE MISSED:THE "MAKEUP IN COLOR" SHOW FROM THE COMITE FRANÇAIS DE LA COULEUR. THE MAKEUPARADE: A LIVE DEMONSTRATION OF THE TALENT OF FOUR MAKE-UP SCHOOLS.Thursday, June 12th at 4:30pm, you will not want to miss this "chromo-cosmetic" and dynamic afternoon, devised by the Comité Français de la Couleur around cross and complementary topics:"The new language of colour in the beauty world" "The power of colours in seduction" “Colours of light and shadow” a focus around shades of grey and light effects in make-up, from eye shadows to blushes and the most innovative nail polishes...

READ MORE

In 45 days… MakeUp in Paris… Already!

Two highlights not to be missed: 30 years of make-up live with Dany Sanz, MAKE UP FOR EVER. Everything for the lips, just the lips! Six specialists debate. Friday 13 June at 10:15 am. DANY SANZ, founder and Artistic Director of MAKE UP FOR EVER, will share live at MakeUp in Paris her expertise (cinema, fashion, theatre, special effects...

READ MORE

In seven weeks MakeUp in Paris will turn five!

Like many great stories, the story of MakeUp in Paris started with a simple idea in mind: bring together in one location, a whole industry that so far, only expressed itself in huge trade shows. Details are brought to us by the protagonists behind this success, Sandra Maguarian and Jean-Yves Bourgeois. MakeUp in…™: What ingredients did you use to manage to make this event such a success? Jean-Yves Bourgeois: To make a beautiful cocktail full of colours, take a profession in its own right, place it at the centre of one of the most beautiful cities in the world, put a lot...

READ MORE

With “MakeUPigments” ingredients are part of the show!

To offer its participants a comprehensive overview of the make-up industry, MakeUp in Paris will be opening for the second year in a row its “ingredients” area, MakeUPigments, a pole of presentation and animation exclusively dedicated to make-up ingredients suppliers. Exhibitors and visitors will be invited to an educational and sensory discovery of make-up ingredients with the participation of the companies BASF, SAFIC-ALCAN, TOYAL EUROPE and UNIVAR. Enthusiastic explanations are given by the parties themselves! Valérie Pian-Parison, Senior Marketing Manager in charge of Color segment in Europe, BASF:“BASF identified since the beginning MakeUp Paris as a key event for color...

READ MORE

MakeUp in Seoul: they are unanimous!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23395,23396,23397"] A few days after MakeUp in Seoul closed its doors, they are unanimous! Expectations were high and have not been disappointed. Quality of exhibitors, quality of visitors, quality of products and quality of the event in general, are the words that come up most often. Statistics on "visitors" show that this edition was truly an "international" one from the start, since 25% of them came from abroad with a high proportion from Japan and China, but also Hong Kong, Thailand, Taiwan, United States, Singapore, Indonesia, Malaysia and even Australia. First testimonials just after the event...

READ MORE

MakeUp in Paris, only two months to go! 12 conferences 27 speakers!

Only ten weeks to go and the fifth edition of MakeUp in Paris will open its doors at the Carrousel du Louvre in Paris. A new edition that promises to be particularly rich in terms of animations and information. Twenty-seven speakers will succeed one another next June 12th and 13th, in the conference room, to address topics as diverse as the influence of neuroscience on consumer behaviour, intellectual property, microbial protection, the power and influence of blogs, etc. Not to be missed also the "chromo- cosmetic and dynamic" afternoon organized on June 12 by the Comité Français de la Couleur,...

READ MORE