The “top” of the make-up industry to meet at MakeUp in Seoul!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23877,23878,23879,23880"] With an increasing number of exhibitors – more than 33%, the second edition of MakeUp in Seoul promises to be the major event of the global professional make-up industry in Asia. Because not only the number of exhibitors from Korea is increasing, but several European and US suppliers will also be present for the first time. CC Kim, Sales Export Manager of Samhwa Plastic Co., Dominique and Eric Bouvier, respectively Chairwoman and General Manager of Stand Cosmetics Europe and Thomas Weckerle, Ceo, Weckerle invite you to come at the Conrad Hotel in Seoul, on 15 and 16 April...

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MakeUp in Seoul in three months! « The place to be »

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23866,23867,23868"] Only three months to go before the second edition of MakeUp in Seoul opens its doors at the Conrad Seoul Hotel. An opportunity for key industry players to express themselves on the importance of the Asian make-up and cosmetic market...

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MakeUp in Seoul, at the heart of the cosmetic market with the strongest growth worldwide, is poised to be the key international appointment in make-up innovation!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23783,23784"] In just over three months the second edition of MakeUp in Seoul will open its doors for two days at the Conrad Seoul Hotel at the heart of the main business area of the Korean capital. An event that already stands as the first Asian event in the beauty sector of the year 2015. The first because of the date, of course, but also the first and only, because of its specificity in both make-up and skincare, two closely intertwined areas that are showing their dynamism a little more each day, and with MakeUp in Seoul “#2” being...

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MakeUp in SaoPaulo: in orbit!

The first edition of MakeUp in SaoPaulo met all the expectations that had been expressed in recent weeks via the Internet and social networks. More than 600 people (620 exactly!) will have crowded during two days the aisles of the exhibition area and the largest conference room of the Renaissance Hotel in São Paulo. A superb performance on a continent where everyone knows that the B to B sector remains narrow and when one can recall that the first MakeUp in Paris had gathered, five years ago, a total of 800 people (against 2800 in 2014!) and that MakeUp in...

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Joao Carlos Basilio, ABIHPEC: “We see the future with optimism!”

MakeUp in …™: Could you give us details of what ABIHPEC represents in terms of number of associates and economic importance / role in Brazil (business volume of associate companies, the different sectors represented, etc.)? Joao Carlos Basilio: The Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC) represents one of the sectors that grows more historically worldwide and counts, currently, on over 360 associate companies, of different sizes, corresponding to 94% of the whole sector invoiced billing. Throughout the last 20 years, the entity has developed and supported actions focused on the Brazilian industry of personal hygiene, perfumery...

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MakeUp in SaoPaulo supports Arca do Saber

MakeUp in SaoPaulo will host the Franco-Brazilian NGO Arca do Saber to support its activities aiming to promote academic success and professional integration of children in situation of social vulnerability and extreme poverty. Created in 2001, Arca do Saber welcomes every day 120 children aged from 5 to 15 years to acquire knowledge thanks to educational and cultural activities, benefit from a balanced diet (240 meals are served every day), be open to the world and learn community life.Located in the heart of Favela Vila Prudente, the oldest favela of São Paulo, with a population of about 17,000 inhabitants, Arca...

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The future of formulation: an overview of make-up innovation

MakeUp in SaoPaulo - Thursday 4th December from 02:30 pm to 03:30 pmIn a context of deep change in consumer taste, Luisa Oliva, International R&D and technical marketing Consultant, Pharmacist will present an overview of technological advances and trends in the formulation of make-up products. From a global selection of products, she will reveal the characteristics of current and future formulations.Lightness combined to increasingly sophisticated effectsTo address the profound change in tastes observed with consumers in search of lightness and increasingly sophisticated effects, new products are formulated with extreme precision, leaving no detail to chance. In this context and...

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MakeUp in Seoul, your next “beauty” event in Asia on 15 & 16 April 2015

Just five months to go before the opening of the second edition of MakeUp in Seoul, which had gathered last March more than 1,800 visitors in two days at the Conrad Hotel in Seoul. The event promises to be the not-to-be-missed-event in the Asian make-up industry with an increasing number of exhibitors from both Asia and Europe. "To remain true to this concept of exclusive event, we will voluntarily limit the number of participants, explains Sandra Maguarian, Show Manager, stressing on the professional relevance of exhibitors. Like the first time, MakeUp in Seoul will be an international event, with of...

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Make-up: why brazil is a market of its own!

We know that all indicators are green concerning the development of the make-up industry in Brazil. But beware, this market is far from being as simple as it seems. It is very different from other markets in the world, such as Europe, the USA or Asia.Consumption habits, culture, climate are many factors that influence Brazilian women in their approach to their "beauty look." Too much make-up and you'll quickly be tagged as a caricature of a “circus clown”. Yes! You did read ”like a clown”! Mat reigns supreme in this country of two hundred million inhabitants, including a hundred million...

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