MakeUp in Paris 2014, your special appointment with make-up and culture

Only five candles, but already unmissable! This is the general feeling among both the exhibitors and visitors who attended MakeUp in Paris. It seemed therefore obvious to want to celebrate the event around two highlights, first with the editing of a beautiful book commemorating the long-term success and development of the event, and then with the private tour of the Louvre Museum on the first evening (by invitation only). Let's look back on a great adventure and shine the spotlight on a one-of-a-kind visit.To make a beautiful cocktail full of colours, take a profession in its own right, place it...

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MakeUp in NewYork looks set to be an exceptional vintage!

The U.S. cosmetic sector is champing at the bit! Questions are filling the air: "it seems that MakeUp in NewYork will be a great vintage?" Answer: "Yes, with more than twenty-two new participants, an increase of 30% over last year!" Question: "Among the newcomers, it seems that there is a significant increase in the number of U.S., but also Korean and Italian companies?" Answer: "Yes! with eight new U.S. companies, six Korean and four Italian!" Question: "MakeUp in NewYork will offer a perfect balance between exhibitors specializing in formulation, packaging and accessories." Answer: "Yes, more than ever! This is also...

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MakeUp in Paris: only three weeks to go!

There is always something happening at MakeUp in Paris! In three weeks, doors will open on the fifth edition (already!) of what is likely to be remembered, for some time, as the "phenomenon" event of these past years in the beauty industry. A new edition which also promises to be a lot of fun!In five years (only!), MakeUp in Paris has managed to carve a name for itself. Main reason, "because an entire industry, from ingredients to formulas including packaging and accessories, had a strong desire for it to happen." Wherever the "MakeUp in" concept settles, it is the same...

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Innovation: Come discover and experiment on next 12 and 13 June, new raw materials and tools to assist creativity!

Launched with success in 2013, you will again be given the opportunity to register this year to the three interactive workshops that will take place on 12 and 13 June at the Carrousel du Louvre. The first two animated by the companies BASF and UNIVAR with its partner DOW CORNING will focus on the new ingredients and texture of tomorrow's formulas. The third workshop conducted by the THEMA_DESIGN and Iris Intuition Consulting will introduce participants to the technical basis for the development and mastery of intuition used as an aid for creativity and innovation.To participate, you must register online now...

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In 2015 MakeUp in Seoul will take place on April 15 and 16

The next MakeUp in Seoul will take place on Wednesday 15 April and Thursday 16 April 2015 at the Conrad Hotel in Seoul. A second edition that promises to be particularly tonic given the success of the first edition, which attracted more than 1,800 people over two days. We still remember the particularly enthusiastic comments from the first exhibitors in March last: « the show was very qualitative and attractive »…, « It was more successful than we expected »…, « It was a wonderful show »…, « It is extraordinary how many premium clients attended »…, « We already...

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« THE » unavoidable appointement of the european make-up industry is meeting up in Paris !

MAKEUP IN PARIS, MORE THAN EVER, AN UNIQUE MEETING AROUND INNOVATION, FROM FORMULATION TO PACKAGING THROUGH ACCESSORIES! Innovation is at the heart of the make-up industry. It is the driving force. Every year, not to say every season, the Chemist, Packaging Engineer, Research & Development services compete with great cleverness to offer « THE » new formula, « THE » new packaging that will charmed the consumer, « THE » new applicator which will facilitate the gesture, « THE » new brush whose the concept will revolutionized the powder application. Next June, on the 12th and 13th, the « TOP...

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MakeUp in Paris is just around the corner!

TWO OTHER HIGHLIGHTS NOT TO BE MISSED:THE "MAKEUP IN COLOR" SHOW FROM THE COMITE FRANÇAIS DE LA COULEUR. THE MAKEUPARADE: A LIVE DEMONSTRATION OF THE TALENT OF FOUR MAKE-UP SCHOOLS.Thursday, June 12th at 4:30pm, you will not want to miss this "chromo-cosmetic" and dynamic afternoon, devised by the Comité Français de la Couleur around cross and complementary topics:"The new language of colour in the beauty world" "The power of colours in seduction" “Colours of light and shadow” a focus around shades of grey and light effects in make-up, from eye shadows to blushes and the most innovative nail polishes...

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In 45 days… MakeUp in Paris… Already!

Two highlights not to be missed: 30 years of make-up live with Dany Sanz, MAKE UP FOR EVER. Everything for the lips, just the lips! Six specialists debate. Friday 13 June at 10:15 am. DANY SANZ, founder and Artistic Director of MAKE UP FOR EVER, will share live at MakeUp in Paris her expertise (cinema, fashion, theatre, special effects...

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In seven weeks MakeUp in Paris will turn five!

Like many great stories, the story of MakeUp in Paris started with a simple idea in mind: bring together in one location, a whole industry that so far, only expressed itself in huge trade shows. Details are brought to us by the protagonists behind this success, Sandra Maguarian and Jean-Yves Bourgeois. MakeUp in…™: What ingredients did you use to manage to make this event such a success? Jean-Yves Bourgeois: To make a beautiful cocktail full of colours, take a profession in its own right, place it at the centre of one of the most beautiful cities in the world, put a lot...

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