MakeUp in Shanghai: Are you ready to live an IT experience?

The new products introduced at MakeUp in Shanghai, 7 & 8 July represent the latest innovations in terms of formulas, packaging, full-service or accessories… Follow the guide and discover the IT experience! First Step at the entrance: Discover the Innovation Carrousel Come and take a little ride on the "IT PRODUCTS" carousel to discover at a glance the best of exhibitors' beauty innovation: • High technology formulas based on natural ingredients, capable of beautifying and strengthening the skin's defenses • Bright and trendy colors for accessories and eyeshadows • Refined packaging with an artisanal finish • High precision applicators Second step on the Show: Test the most innovative products...

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Male Beauty in Asia

Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels. For one, men are increasingly employed to promote beauty products. They become brand ambassadors for products aimed at women and the results are quite surprising. Second, the consumption of beauty products by and for men is also experiencing a strong growth with the emergence of specific offers or brands. As part of MakeUp in Shanghai conferences, 7 & 8 July, let’s explore this topic together! Male Ambassadors Male ambassadors is a real thing in Asia and you can find countless...

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In and Out : The First Ingredients Intake

From Chinese tradition to high tech beauty, MakeUp in Shanghai, 7 & 8 July, the taylor made BtoB event pairs global offer with local demand. MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products. When we talk about ingredients for beautiful skin in Asia, we need to take a look at in and out beauty, aka beauty supplement, a staple in Asian routine. TCM inspired : Many Traditional Chinese Medecine ingredients are famous for their skin & hair beauty benefits such as...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 4

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Starway 1. How do you see Asia, especially China beauty...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 3

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! InCosPack 1. How do you see Asia, especially China beauty...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 2

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Fulin Cosmetics 1. How do you see Asia, especially China...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 1

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Fay Cosmetic Brushes CO., LTD 1. How do you see...

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Nurturing Milks

Nurturing Milks

Biological liquid assimilated originally to purity, stimulating senses, milk is a nutritive substance for the body both inside and outside. The booming production of vegetable milks, the growing interest in probiotics, and the need to combine care and well-being make this timeless substance a major ingredient. Let's explore this wonderful ingredient together while waiting for our MakeUp in Shanghai show on 7 and 8 July at the Shanghai Exhibition center! Milk-based ingredients, milky textures, and creamy, opaque pigments become popular, offering consumers more nurturing products that create a gentle approach to beauty and nourish the skin. Dairy-based milk is high in...

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MakeUp in Shanghai IT Products: The best of beauty innovation to discover on 7 & 8 July !

The new products introduced at MakeUp in Shanghai tradeshow will be in line with Chinese consumers' demands: innovative skincare formulas to preserve the skin and its freshness, as well as a simplified beauty boosted by its design and color. From ingredients to packaging, the combination of tradition and technology applied to makeup and skincare products reached a high level of sophistication. Exhibitors have been invited to submit 1 to 3 novelties to international experts to assess their innovative character and select the IT PRODUCTS, MakeUp in Shanghai IT innovation awards. We would like to thank the following exhibitors who participated in this...

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the experts committee

The best of Asian beauty approved by International experts

The IT Products Awards is a competition where beauty suppliers and manufacturers introduce their latest novelties. These new products benefit from our professionals members' expertise in skincare and makeup innovation. Gathered in committees, experts test and evaluate all the products presented in the competition to bestow an IT PRODUCT award to the most innovative. On May 12, the experts committee designated the Makeup in Shanghai IT Products awards.   Florence Bernardin: founder of Asia Cosme Lab, expert in Asian cosmetics, she analyzes with her team all aspects of products in the most dynamic markets to determine trends, innovations, evolutions and others.   Aurélie Banco: founder...

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