Post show report MakeUp in Shanghai 2021

Demystifying the new development trends of high-end beauty market in China On July 8, 2021, MakeUp in Shanghai closed its doors on a brilliant 4th edition! MakeUp in Shanghai and Luxe Pack brought together 220 exhibitors with their latest achievements and innovative technologies, and welcomed a community of 6,079 professionals gathering in Shanghai. To strictly ensure the safety of all participants, this edition was held in an orderly manner under the control of sanitary measures and social distancing. Actually beyond exhibitors' expectations, and the show proved that the whole industry should unite and gather together to explore new opportunities and develop future projects. Recovery...

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A great IT Products experience for the MakeUp in Shanghai public!

  MakeUp in Shanghai team wants to warmly thank their visitors for this amazing event! Throwback to our IT Products' moment! This experience began at the entrance of the show, with the exhibition of the 13 IT PRODUCTS award-winning novelties on the Innovation Carrousel. For memory, these 13 innovations were awarded IT PRODUCTS by no less than 10 international experts in the beauty sector, among 38 new products presented to this competition by the exhibitors of MakeUp in Shanghai. Discover our 13 awarded products here!   Visitors' IT choice! After the carrousel visit, the visitors were guided to the exhibitor's booth to test all the IT PRODUCT'S and...

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MakeUp in Shanghai: Are you ready to live an IT experience?

The new products introduced at MakeUp in Shanghai, 7 & 8 July represent the latest innovations in terms of formulas, packaging, full-service or accessories… Follow the guide and discover the IT experience! First Step at the entrance: Discover the Innovation Carrousel Come and take a little ride on the "IT PRODUCTS" carousel to discover at a glance the best of exhibitors' beauty innovation: • High technology formulas based on natural ingredients, capable of beautifying and strengthening the skin's defenses • Bright and trendy colors for accessories and eyeshadows • Refined packaging with an artisanal finish • High precision applicators Second step on the Show: Test the most innovative products...

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Male Beauty in Asia

Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels. For one, men are increasingly employed to promote beauty products. They become brand ambassadors for products aimed at women and the results are quite surprising. Second, the consumption of beauty products by and for men is also experiencing a strong growth with the emergence of specific offers or brands. As part of MakeUp in Shanghai conferences, 7 & 8 July, let’s explore this topic together! Male Ambassadors Male ambassadors is a real thing in Asia and you can find countless...

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In and Out : The First Ingredients Intake

From Chinese tradition to high tech beauty, MakeUp in Shanghai, 7 & 8 July, the taylor made BtoB event pairs global offer with local demand. MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products. When we talk about ingredients for beautiful skin in Asia, we need to take a look at in and out beauty, aka beauty supplement, a staple in Asian routine. TCM inspired : Many Traditional Chinese Medecine ingredients are famous for their skin & hair beauty benefits such as...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 4

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Starway 1. How do you see Asia, especially China beauty...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 3

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! InCosPack 1. How do you see Asia, especially China beauty...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 2

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Fulin Cosmetics 1. How do you see Asia, especially China...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 1

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Fay Cosmetic Brushes CO., LTD 1. How do you see...

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Nurturing Milks

Nurturing Milks

Biological liquid assimilated originally to purity, stimulating senses, milk is a nutritive substance for the body both inside and outside. The booming production of vegetable milks, the growing interest in probiotics, and the need to combine care and well-being make this timeless substance a major ingredient. Let's explore this wonderful ingredient together while waiting for our MakeUp in Shanghai show on 7 and 8 July at the Shanghai Exhibition center! Milk-based ingredients, milky textures, and creamy, opaque pigments become popular, offering consumers more nurturing products that create a gentle approach to beauty and nourish the skin. Dairy-based milk is high in...

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