MakeUp in ...™ | Shanghai

Chinese beauty awaits you in 2019!

4 months left to MakeUp in Shanghai x Luxe Pack Following last year success, MakeUp in Shanghai as a part of the Luxe Pack show has renewed the experience with more exhibitors, more innovations, more trends and more conferences ! Both teams are looking forward to welcoming you at the Shanghai Exhibition Center the 10 & 11 April 2019. Relive the latest edition in Shanghai here And read about it from last year's exhibitors : THEPENIER MakeUp in Shanghai is a very qualitative show. Our booth was immediately visible by the visitors; we would like to thank you! EISEN The event gave us the opportunity to meet already...

Fast Beauty & Social media influence: the new paradigm transforming beauty market

How do we manage these new challenges and create best seller products? How do we transform beauty products into fashion accessories? How do we integrate the digital dimension in the marketing mix? Those are the questions that Essentia Beauty will answer during a fascinating conference in MakeUp in Shanghai on Thursday April 12th from 14:45 to 15:30. Essentia Beauty specializes in the creation, development and manufacture of Fragrances & Cosmetics. The Company has over 20 years of experience assisting brands and retailers with innovative beauty concepts, offering very competitive delivery times and cost structures. The conference will be led by Katia de...

Introducing the Color Wave By Beautystreams

Only two weeks and a half before MakeUp in Shanghai kick-off! With the opening of the tradeshow will come the unveiling of the joint initiative by MakeUp in and Beautystreams: The Color Wave! Beautystreams is a global beauty industry reference. The company helps product development and marketing teams stay ahead with specialized beauty color predictions, product forecasts, and consumer insights. In a quickly evolving market like China, color is a key means of communication and differentiation. The COLOR WAVE by BEAUTYSTREAMS evaluates the latest movements in color, mapping out trends not-to-miss to define the key make-up color direction for China in...

In three weeks at MakeUp in Shanghai… A Korean success story, HERA!

Next April 11, at 10:15 am, there will certainly be a large audience attending the conference of Mrs. Lee Eunim, Senior VP of Amore Pacific, on the theme "Hera, the next episode of a success story...

Beauty in China, clues to navigate the market serenely!

Three topical themes for a rich informative cocktail next April 11th! Starting at 9:15 am you will have the opportunity to attend the conference of Ms. Mian Zheng, Beauty Expert, CTIC WGSN China Ltd, on the theme, "It's Time to be proactive!" Then at 1:00 pm, Anne-Catherine Auvray, Editorial Director at Beautystream will tell you why China is a rapidly evolving market and why colour is a key means of communications. The "Color Wave by Beautystream" will evaluate the latest movements in colour in China. It will map out trends not-to-miss and highlight relevant products from exhibitors. A trend that should...

MakeUp in Shanghai…, at the crossroads of trends!

In just over a month, on April 11th and 12th, MakeUp in Shanghai will be run concurrently with Luxe Pack Shanghai. In the wake of the success of MakeUp in LosAngeles, the launch of this first edition in Shanghai is indeed the proof of the fantastic development of the Chinese makeup industry. An ever increasing growth, driven by the different trends from the U.S. West Coast, of course, but also Japan and South Korea. Two conferences will certainly gather a large audience. The first one, on April 11th from 2:00 pm to 2:45 pm, animated by Florence Bernardin from Information...

Chinese beauty… a bright future

This "future of Beauty in China" will be the core theme of two "flagship" conferences at the first MakeUp in Shanghai event. At the first conference, next April 11 at 11:15 am, Massimo Carminati, Trend and Style Project Director from the Peclers Paris office, will present three cosmetic beauty trends for the summer of 2019 : "Dreamy Botanicals", a dreamy and magical vision of nature magnified, between sensorial awakening and regenerative connection ; "Instinct", the body is increasingly the preferred medium to access an emotionally and sensorily-charged reality ; "Fun Activist", the public manifestation of self-expression and self-assertion, in a...

In two months, MakeUp in Shanghai! Two intense days with 14 conferences and round tables animated by 20 speakers!

This first event, promises to be a great premiere! Two months from now, the first MakeUp in Shanghai will open its doors. Concurrently and in the same venue as Luxe Pack Shanghai, this new Chinese edition – complementing the saga of MakeUp In trade shows across the world –, already looks like a major appointment for the industry. As usual, round tables and conferences will follow one another at a steady pace next April 11 and 12. All the important issues will be discussed, with an overview of beauty trends in Asia, the rules to follow and the success stories...

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