World Skincare and Makeup trends
Explore the best of global cosmetic trends and innovations
Light as Air
A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with themselves, reexamine routines, and nourish their lives, resulting in an increased demand for meaningful, thoughtful designs […]
Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil
As the world’s economy continues to fluctuate, the rising cost of goods has become an increasingly pressing concern for consumers. In fact, price hikes are affecting purchasing decisions in various industries, including the beauty industry. Consumers are facing tough purchasing decisions as they try to optimize their budgets. However, this doesn’t mean they have stopped […]
Vulnerability: a new beauty asset
After reconnecting with authenticity, celebrating unique beauties, and experiencing the importance of ‘Mental health’, Beauty-Cosmetics, a faithful mirror of identity issues and our relationship with the world, invites us to cultivate vulnerability. In an increasingly uncertain and uncomfortable world where brutality and the pursuit of performance often seem to take over, it is important, in […]
Ingredients inspired by traditional medicines
The beauty industry’s focus on natural ingredients and ancestral practices has led to the incorporation of remedies inspired by traditional medicines into beauty products.These remedies, which have been used for centuries, are known for their effectiveness in preventing and treating a range of health conditions. They have now gained popularity in the beauty industry due […]
HyperFemme Indulges In Whimsical Femininity
Playful, sensorial, and nostalgic, we see feel-good components collide with a resurging celebration of feminine energy to create an unabashedly girly beauty mood. As hype grows for the upcoming Barbie movie and #Barbiecore shows no signs of slowing, consumers embrace the power of the female gaze through beauty looks, as there’s a push to reclaim […]
Choosing between green-beauty and green washing
With an estimated turnover of 213 billion euros in 2020 and an increasing trend every year, the beauty industry inevitably has an impact on the environment. In France, it is responsible for around 55,000 tons of plastic per year, just over 5% of all plastic packaging in households. Heavily criticized, it needs to rethink its […]
