The Revival year with MakeUp in events:
Glo.cal*, Exclusive and Safe venues

*Glo.cal: contraction of « Global » and « Local »


“MakeUp in™” is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together in the heart of mythical cities, Paris, New-York, Los Angeles & Shanghai, to give life to new lines and products.

From the upstream of the skincare and makeup industries, professionals are taking this unique opportunity to discover and share around innovations and trends with a micro-targeted BtoB public, in an optimized format.

Skincare and Makeup products are the core of the show!

Cosmetic infinite ideas & inspiration

Build relationships with 3000+ skin care and make-up participants:

Find every key player of the Beauty Industry in one place
Manufacturers & suppliers along with Legacy and Indie brands from all over the world answer the call and attend each MakeUp in show.

Boost your business
Whatever your project is, as a brand or a supplier, you can find the best contact and be advised and guided by the savoir- faire of the most qualified experts in the beauty industry.

Meet your time to market requirements
Meet with local suppliers in the forefront of cutting-edge technology ready to facilitate all projects, big and small.

Be the prescriber of your market
Stay at the forefront with color, texture and market trends, innovations and top-notch experts. Benefit from a 5-star all-inclusive package and let us put your products under the spotlight. And the cherries on the top are the reception, catering and team ready to help and guide you… alongside many other, recreational and visual animations.

Present makeup and skincare products
Do business with the industry’s key actors and build the future of beauty together.

A top-notch conference program

Sustainability; time-to-Market; innovations; product Development…. Conference programs focused on industry intel, expert exchanges, and hot topics addressed by international professionals.

Innovations & best sellers

Wherever they are coming from: Europe, Asia, Americas, the MakeUp in exhibitors are the most talented suppliers in the beauty industry. Full of creativity, responding to current consumer demands, sustainably focused, respectful of the environment, they are introducing their latest creations in formulation, packaging or accessories to skincare and/or makeup brands. Innovations & Best Sellers are exhibited in every corner of the show, and that’s what product developers from brands are looking for.

Don’t miss the MakeUp in IT Products installation that spotlights key innovations in terms of ingredients, packaging, textures and formulas. The Awarded products are selected by an international Expert Committee, from all the exhibitor’s submissions.

Trends in all shades

Exhibiting at a MakeUp in events is a comprehensive and all inclusive way to do business with brands and to get updates on trends and consumer behavior via a series of animations and installations.

A new influencer, blogger and new brand lounge. A space to collaborate with
industry key players to foster start up skincare and/or make-up brand building.

A strong Glo.cal skincare and makeup community

A tailor made virtual platform for maintaining and building connections between suppliers and brands all year around. Innovations, exhibitors catalog of products, business meetings, webinars, news room… www.beauteamatch.com is key to success and a wonderful supplement to the live events. More than 2,400 products are updated daily on the platform.