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A growing trend to watch closely in 2021 according to Pinterest is Skinimalism. Indeed for the social media platform, it is the go-to trend for all beauty lovers, taking the…
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Eye makeup is the focus of the year and it will be about the whole eye area, not just the eyelids, lashes and brows, but also the under-eye. Two of…
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Dear MakeUp in community member, Unfortunately, due to the continual concerns and limitations with large industry gatherings linked to COVID-19, the 2021 edition of MakeUp in LosAngeles will be postponed…
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Generation Z (those born between 1996 and 2010) is described as the activist generation – think about Malala Yousafzai or Greta Thunberg. These individuals are digital-natives, meaning they have never…
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We now all have to wear a mask when going out and it might be a while before we go back to how things were. So having half of our…
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The MakeUp in team salutes the great community that has been built together over the years. We are proud of the beauty players – suppliers, brands, experts, consultants, media,…
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After a truly tumultuous year, it’s safe to say that we’re all eager for a beauty do-over. Alas, even our beauty routines weren’t immune to the effects of 2020—as…
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Considering the sanitary situation due to Covid-19 pandemic in China and worldwide, MakeUp in Shanghai, alongside LUXE PACK Shanghai have taken the decision to postpone the event, originally scheduled for…
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MakeUp in NewYork 2021, which will take place on September 22nd and 23rd at the Javits Center, will be the ONLY BtoB event exclusively dedicated to skincare and makeup on…
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2015 December 8 & 9
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2015 April 6 & 7
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2016 June 9 & 10
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2016 September
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