17 & 18 September 2025

From 9am to 5pm - Javits Center

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Exhibit

Concept

A subtle mix of business, conviviality and expertise, this is THE secret formula of MakeUp in NewYork you will never experience anywhere else!

MakeUp in NewYork, has been gathering and inspiring the international beauty community for over 13 years to co-create and together, imagine future solutions to the major challenges of the industry and build the cosmetics market of the future.

As a Glo.cal* business facilitator, MakeUp in NewYork orchestrates a professional and friendly event connecting the most innovative and talented cosmetics suppliers with the hottest skincare and makeup brands.
* Glo.cal: contraction of “Global” and “Local”.

For two exciting days, beauty professionals from around the globe will gather in the vibrant heart of the American beauty scene: New York City!

Whether from Europe, Asia or America, MakeUp in exhibitors are among the most influential suppliers of the beauty industry. These trailblazers are known for their innovative and creative solutions that meet current consumer demands while championing sustainability and environmental responsibility. Be among the first to discover their latest breakthroughs in ingredients, formulations, packaging, accessories, and turnkey services for both skincare and makeup brands.

To foster connections and collaboration, the event will feature original conferences, workshops, IT Awards, Beauty Tank, and other engaging animations for a two-day immersive beauty experience.

At the heart of MakeUp in NewYork is the “Beauty Agora,” a dynamic “Think Tank” where international cosmetics experts converge to share comprehensive insights on global beauty trends. It’s the perfect opportunity to deepen your understanding of the market and stay ahead of the curve.

Ready for innovation and inspiration? 

Join the community in New York for two days of intense networking and discovery. Get ready to be amazed!