Science & Men’s Care: Do the same principles apply as in women’s beauty care?

From differences in the epidermis to beauty routine and the rise in the use of skincare or makeup by men. How is the growing interest from men being catered for by the industry? From Research & Development to Scientific Knowledge, how does skin differ with gender? What level of content do we have? What are the current innovations in the men’s care space? What are men expecting from their beauty routine?