Leila Rochet (CIO of Cosmetics Inspiration & Creation) interviewing Danessa Myricks (Founder & Ceo, Danessa Myricks Beauty)
“Makeup is one of the most exciting sectors, having experienced significant transformations. Recently we have seen the category make another transition as a new ‘treat culture’ emerges, fuelled by social media and consumers seeking glimmers of pleasure at a time of heightened stress. Danessa Myricks resonates with this creatively curious consumer, for whom makeup is a joyful outlet for self-discovery. Leading with innovation, Danessa has successfully broken boundaries to redefine makeup with an approach that champions diversity, versatility and limitless self-expression. This conference offers a unique opportunity to delve into Danessa’s journey to success, the challenges she has faced, and her vision for the future.”
Leila Rochet, CIO Cosmetics IC.
From “accidental makeup artist” to beauty brand founder, Danessa Myricks’ journey has been one shaped by her unique ability to adapt and a resolute determination to forge her
own path. These core qualities – versatility, perseverance, creativity – run through the Danessa Myricks brand and have become the reason why so many beauty fans eagerly await her next innovation.
Danessa’s infectious passion for beauty and her intuitive understanding of the transformative power of makeup resonate deeply with today’s consumers. Her autodidactic approach has given her a unique perspective, allowing her to create products that are intimately attuned to the needs and desires of real people, regardless of their gender, age, or skin story. In Danessa’s world, makeup is not a mask but a tool of empowerment – an opportunity to celebrate one’s individuality and unleash creativity. This unwavering self-belief isn’t just personal; it translates into a brand that radiates confidence, propelling it to the forefront of the beauty industry.
