For the 2nd time at MakeUp in NewYork, we will showcase ‘The Beauty Tank’, a competition dedicated to upcoming beauty brands at our next edition in September! We believe that indie brands are a major part of today’s beauty industry, and we want them to be able to grow and flourish with the possibility of becoming the next superbrand!
Each finalist will have 3 minutes to pitch to share their project/brand on stage + 3 minutes Q&A with attendees and the Beauty Tank Jury. During the show, the jury will judge each concept, scoring each presentation within the following criteria : Brand Story/Creativity/Brand Concept, Target Consumers, Product roadmap / Ingredients / Certifications / Strategy & Packaging & Sustainability; resulting in a winner in each category.
