Consumers continue to gravitate towards hybrid beauty products that can offer multifunctional benefits like moisturizing, anti-ageing and sun-protection all in one. These beauty products can provide consumers with a cost-effective solution to their skincare and cosmetic needs, while simplifying their routine, and providing environmentally friendly options. Going forward, consumers will continue to seek out products that provide a combination of tangible benefits that offer convenience and efficacy. This presentation will explore the latest innovations and formats within this category, and where it is expected to go.
Kelcie Lesko
Marketing Associate
Croda
