Alex Rawitz is the Director of Research & Insights at CreatorIQ. In this role, he oversees CreatorIQ’s data and content strategy. Alex also writes How to Build Brands and Influence People, a weekly newsletter that leverages CreatorIQ’s proprietary data to tell immersive stories about influencer marketing leaders.Prior to his time at CreatorIQ, Alex served in multiple roles at Tribe Dynamics, where he wrote extensively about influencer marketing trends in the Beauty and Fashion industries.A graduate of Stanford University, Alex lives in Los Angeles