Winners and nominees of the 2024 IT Awards
53 exhibitors participated in this 9th edition of the 2024 IT AWARDS MakeUp in NewYork contest by presenting a total of 108 makeup and skincare products, including 7 in the Accessories category, 56 in the Formulation category, 22 in the FULL Service category, and 23 in the Packaging category.
Invited to specify the key added value of their innovation compared to existing products on the market, 38% of them mentioned the sensory experience.
Indeed, the jury members were impressed by the sensory richness of the products they evaluated and tested!
Overall, they admire the search for the perfect balance shown by the exhibitors to offer effective, beautiful, and sustainable cosmetic products.
2024 IT AWARDS WINNERS
FORMULATION/INGREDIENTS IT AWARD
TOA INC
TOUCH-UP POWDER CREAM
Booth B38
An innovative cream-powder texture with a high concentration of skincare ingredients. Its hybrid natural formula provides a pleasant sensation of freshness and long-lasting hydration like a cream. It includes 10% distilled water from apple juice production.
Jury Comment
“Formulated with natural and natural origin ingredients, offering non-sticky application and a refreshing finish without a greasy effect.” – Luisa Oliva
“Very soft on application, it provides an intense sensation of freshness.” – Charlotte Marion
FULL SERVICE IT AWARD
WECKERLE USA
WOOD BE GOOD PALETTE
Booth B15
A wooden palette that fills directly, eliminating the need for cups. Multifunctional, it includes a variety of textures for complete make-up: marble blush, watercolor eyeliners, highlighters and eyeshadows. Formulas are talc-free, vegan and cruelty-free.
Jury Comment
“Very interesting concept in terms of eco-design of container and contents, subject to wood processing”. Aïmara Coupet
PACKAGING IT AWARD
ESSENTIA BEAUTY
NEW AGE PALETTE
Booth E12
A range of mono-material and refillable palettes designed with a very user-friendly sliding system and a double refill capacity with two interior compartments. One is dedicated to frequently used colors and the other to seasonal/trend shades. The removable lid allows for renewing desirability by changing the decoration at will thanks to a new 3D Metamorphosis printing technology of fabric coatings.
Jury Comment
“Desirability and personalization being essential to the success of refillable packaging, several decoration possibilities are available thanks to innovative combined techniques called MetamorphosisTM.
From three-dimensional effects to special finishes and textures, the aim is to transform the packaging into an object of desire.” – Daniel Saclier
2024 ACCESSORIES NOMINEES
3 accessories were selected as finalists in this category, attesting to a revisited traditional aesthetic by bringing antibacterial properties or an eco-responsible dimension through the choice of materials and multifunctionality.
Makeup brush made from 100% recycled materials and free of chemical glue, with easily detachable components and a brush that comes in multiple shapes for all uses.
Jury Comment
“Eco-designed; interchangeable and easy to use.” – Charles-Emmanuel Gounod
Booth B34
Charming and virtuous makeover of the brush with a handle made of plant-based leather and a brush made of corn-derived fibers.
Jury Comment
“Interesting use of plant-based leather, aesthetic object.” – Emmanuelle Dumas
Booth E14
Traditional brush made entirely of bamboo with antibacterial brush bristles and enhanced drying efficiency.
Jury Comment
“Traditional single-material brush enriched with a new functionality.” – Christophe Delrive
Booth B42
2024 FORMULATION/INGREDIENTS NOMINEES
Surprising powder or gel textures that transform upon application, light and fun to mold. The formulas have an increasingly sophisticated skincare dimension with ever more natural components. Also noteworthy is an unprecedented biodegradable plant ingredient.
A baked powder with an ultra-light texture, chalky to the touch, creamy to hold, and evanescent upon application. Its formula includes silica to control excess sebum and synthetic mica to enhance color transparency and purity. It leaves a luminous and radiant complexion that looks natural and healthy.
Jury Comment
“The innovative formulation creates a texture that feels like chalk to the touch, creamy to hold, and evanescent upon application. This unique texture allows for smooth and effortless blending, facilitating the achievement of a flawless finish.” – Luisa Oliva
Booth C15
A gel texture designed to easily remove waterproof makeup with a single wipe. Its RSO-certified formula contains 83% water and carefully selected absorbent polymers to remove makeup without rubbing. It leaves the skin clean without a sticky effect.
Jury Comment
“Superb product that lives up to its promises of effectiveness and has a very pleasant texture.” – Aïmara Coupet
Booth G15
A fun patch mask composed of two gel phases to be mixed with a spatula. Applied for 10 to 15 minutes, it gives the delicate skin around the eyes a soft and fresh sensation. Its formula contains over 90% natural ingredients, including recycled Tamarind seed gum.
Jury Comment
“Playful and keeps its promises of freshness, really nice.” – Charlotte Marion
Booth D6
An innovative cream-powder texture with a high concentration of skincare ingredients. Its hybrid natural formula provides a pleasant sensation of freshness and long-lasting hydration like a cream. It includes 10% distilled water from apple juice production.
Jury Comment
“Formulated with natural and natural origin ingredients, offering non- sticky application and a refreshing finish without a greasy effect.” – Luisa Oliva
“Very soft on application, it provides an intense sensation of freshness.” – Charlotte Marion
Booth B38
This hydrogel mask is thinner than those already on the market for better adhesion. It thins and lightens quickly as 98% pure glutathione and low molecular weight collagen essence penetrate. It gives the skin more firmness, brightness, and radiance.
Jury Comment
“Comfortable to leave on. Moisturizes well and leaves skin plumped and smooth. The thinness of the mask is well felt, it does not slip & adheres very well to the face.” – Héloise Lefebvre
Booth A35
A 3-in-1 balm foundation that combines high coverage sensory benefits and skincare. Its ultra-melting buttery and gliding texture transforms into a silky light powder finish. Its 95% natural formula includes plant-based waxes and natural origin soft-focus powders.
Jury Comment
“Melts into the skin upon application with a beautiful makeup result.” – Charlotte Marion
Booth C33
A natural, easily biodegradable ingredient derived from white beet molasses that replaces Polyquaternium 7 and Polyquaternium 10 in personal care formulations such as shampoos, conditioners, and cleansers.
Jury Comment
“Unprecedented plant ingredient, made in France.” – Luisa Oliva
Booth A33
2024 FULL SERVICE NOMINEES
Visually appealing products in virtuous containers made of wood or recycled aluminum. Innovative formulas to be prepared oneself, simplifying use while minimizing waste and revolutionizing the beauty routine.
An easy-to-use tinted moisturizer that combines the usefulness of a foundation with the sensorial experience of a skincare mousse, for a just-applied, fresh make-up look. The finish is matte but comfortable, and it’s suitable for all skin types.
Jury comment
“Interesting mousse formula, easy-use” – Emmanuelle Dumas
Booth B23
Combines the benefits of a cold gel for the skin and a rinse-free facial mask. Its fluid formula at room temperature is used in a reusable food-grade silicone mold placed in the freezer to form a cryogenic eye mask. When frozen, it transforms into a soft and solid hydrogel that melts completely on the skin without leaving any residue.
Jury Comment
“A very innovative and unprecedented zero waste and DIY concept that announces the cryo-cosmetics of tomorrow.” – Emmanuelle Dumas & Charlotte Marion
Booth B23
A highlighter that stands out from the more creamy and oily ones on the market with a light and transparent water-based formula with moisturizing ingredients. Its bouncy effect texture melts on the skin with a sensation of freshness, leaving a dewy glow and shine.
Jury Comment
“Fresh and bouncy formula, easy to apply, leaving a very nice and subtle pearly effect.” – Dany Sanz
Booth B16
The mousse texture of this cleanser transforms upon application into an oil that effortlessly dissolves makeup and impurities while leaving the skin nourished and revitalized. Its container is made of 100% post-consumer recycled aluminum.
Jury Comment
“Innovative formula with a very pleasant texture transformation that lives up to its promises, contained in an attractive and eco-designed packaging.” – Aïmara Coupet
Booth B23
A minimalist formula for three-dimensional care designed for post-medical, post-sun, and sensitive skin that demands a simple, highly safe formula. It notably contains bifida, squalane, and firming peptides. The double-chamber container keeping oil and water separated until use ensures maximum ingredient efficacy.
Jury Comment
“A very innovative and unprecedented zero waste and DIY concept.” – Florence Bernardin
Booth H22
A wooden palette that fills directly, eliminating the need for cups. Multifunctional, it includes a variety of textures for complete make-up: marble blush, watercolor eyeliners, highlighters and eyeshadows. Formulas are talc-free, vegan and cruelty-free.
Booth B15
2024 PACKAGING NOMINEES
Simplicity, precision, and desirability are at the heart of the innovative approach with the development of ingenious dispensing systems, the refinement of new innovative printing techniques, and a renewed gesture.
Simplifies and secures the application of powder by precise dosing through hand and wrist movement. It relies on innovative dispensing technology in 100% PP material with a PCR option, eliminating the excess components needed for airless and atmospheric motors.
Jury Comment
“Intelligent dosing system combining simplicity and precision of dosage. Useful in the field of fragile powders.” – Daniel Saclier and Jean-Louis
Mathiez
Booth E30
A range of mono-material and refillable palettes designed with a very user-friendly sliding system and a double refill capacity with two interior compartments. One is dedicated to frequently used colors and the other to seasonal/trend shades. The removable lid allows for renewing desirability by changing the decoration at will thanks to a new 3D Metamorphosis printing technology of fabric coatings.
Jury Comment
“Desirability and personalization being essential to the success of refillable packaging, several decoration possibilities are available thanks to innovative combined techniques called MetamorphosisTM. From three-dimensional effects to special finishes and textures, the
aim is to transform the packaging into an object of desire.” – Daniel Saclier
Booth C12
Designed to preserve the freshness of formulas by minimizing air exposure and ensuring precise and mess-free application. It stands out by dispensing larger pearl particles of over 300 micrometers, unlike classic pens that only dispense fine particles. It is thus ideal for glitter eyeliners and pearlescent cosmetics.
Jury Comment
“Improvement of an existing device to regularly dispense non-homogeneous formulas (glitter) without leakage.” – Jean-Louis Mathiez
Booth B40
A PET mono-material pack that combines a simple and immediate gesture with an attractive appearance thanks to a PUSH’N RELEASE system. Applying the product to the body and face becomes easier and more precise, avoiding sponges or other applicators.
Jury Comment
“A simple gesture allowing precise application of the formulation. The pack is in PET mono-material.” – Charles-Emmanuel Gounod
Booth E20
100% polypropylene (PP) mono-material refillable and recyclable loose powder pot. Discreetly shaped with a smooth surface, it is designed from 2 ‘Click Lock’ elements on the base plate and the cap, providing intuitive and comfortable use.
Jury Comment
“Optimized piece assembly: click-lock positioning and sealing. A nice return of the loose powder pot.” – Jean-Louis Mathiez
Booth C12
