17 & 18 September 2025

From 9am to 5pm - Javits Center

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Are you a startup brand with a unique concept for a makeup or skincare product line? We are currently searching for founders of makeup and skincare brands to pitch their innovative concepts “Shark Tank” style to a distinguished panel of industry leaders at MakeUp …
Introducing our new Ambassador for Makeup in NewYork, expert in skincare. Her extensive experience and knowledge have shaped her understanding of the industry, making her an invaluable addition to our event. Discover her insights on the evolving relationship between …
Prepare to be inspired by some of the industry’s top luminaries, including Mintel, Cosmetics Inspiration & Creation, and Estee Lauder… as they delve into the exciting future of technology in the beauty sector on Wednesday, September 20th! Join us as …
MoCRA, what to expect from December 29, 2023? Starting right after MakeUp in NewYork, the Modernization of Cosmetics Regulation Act (MoCRA) in the United States will mark a revolutionary turning point for the industry and we will unravel every aspect of it! Behind each …
Two (amazing) days of beauty innovation, co-creation, new collaborations and trends exploration wrapped up this successful MakeUp in NewYork 11th edition ! Thank you to each and every one of you for re-enchanting beauty at MakeUp in NewYork and …