17 & 18 September 2025

From 9am to 5pm - Javits Center

Badge Request
Exhibit

US Skincare and Makeup Trends

This season, complexion make-up trends in Asia continue to focus on dimension and light to provide a very natural, close to natural skin finish. In China, the C-STYLE LIGHT BEAUTY focuses on defining facial structure while maintaining a soft …
The days of undereye baking, matte lips, intense smokey eyes and cut creases are a thing of the past. The trend of cosmetic minimalism has started taking over in the last few years. This shift is seeing beautiful nude …
Strategic Forecast: The Convergence of STEM* and Beauty – by Cosmetics IC The beauty industry is on the cusp of a transformative era, driven by unprecedented advancements in science and technology. These fields are emerging as essential pillars, fueling …
Within the prestige beauty industry, there has historically been a cyclical pattern when it comes to makeup and skincare sales trends; when the growth rate is accelerating for one category, the other one is slowing down. This cycle appears …
With travel levels set to exceed pre-pandemic flows for the first time in 2024, Cosmetics Inspirations & Creation explores the emergence of the Leisure Body, and the aspiration for skin that is primed, perfected and fully protected for the …
A perfectly hydrated skin is the ideal base for makeup. Hydration is the cornerstone of healthy skin in Asia, associated with plumpness, radiance, and glow. In China, the focus this year is on providing hydration for dry sensitive skin, …
Solar products have long been confined to seasonal products, associated with vacations and beaches. However, their place in consumers’ skincare routines is gradually evolving. Sunscreen products are thus at a crossroads: they play a public health role in the …