Beyond the aesthetics, the values, aspirations and codes of beauty are changing. From “old” traditional beauty values. The new vision of beauty embraces a continuum of education, preventative care, treatment and repair, recognizing that beauty emanates from overall effort of harmony of body and mind. This study will discuss the new definition of beauty, new consumer aspirations, new brand territories, and business verticals. How consumer expectations are evolving from well-being, longevity, mental health, libido etc. The new growth drivers for beauty brands….and those that come from elsewhere. And the keys to taking action.
Jacqueline Rumohr
Managing Director North America
Nelly Rodi
