The global nail salon market will be $12.83 billion in 2024 (Grand View Research). Brands and Beauty Salons must come up with innovative ideas to bring clients in. And after a frugal period, consumers are more daring than ever with color, nail art and design. Following the recent innovation in ingredients and the demand for “cleaner” nails, what are brands and suppliers developing to make the nail market even more exciting while bringing an added layer of sustainability?