The global nail salon market will be $12.83 billion in 2024 (Grand View Research). Brands and Beauty Salons must come up with innovative ideas to bring clients in. And after a frugal period, consumers are more daring than ever with color, nail art and design. Following the recent innovation in ingredients and the demand for « cleaner » nails, what are brands and suppliers developing to make the nail market even more exciting while bringing an added layer of sustainability?