Leila Rochet (CIO of Cosmetics Inspiration & Creation) with Alex Rawitz (Director of Research & Insights at CreatorIQ), Edna Coryelle (co-founder and CEO of Mother Science), and Irina Mazur (Chief Product and Marketing Officer, Revieve).
4- Recoded Future – Pioneering a Future Fueled by Science
Science and technology emerge as essential pillars, fueling a wave of data-driven solutions for optimized daily routines. Hybrid innovations and experiences take center stage as brands lean into the latest innovations to develop bold, multi-faceted solutions. Consumers’ hunger for both clinically proven results and personalized experiences will have a ripple effect across all beauty categories. This demands a strategic shift, pushing brands to integrate the latest S.T.E.M. advancements and embrace a science-centric approach to innovation.
During this session, Leila will share how science is evolving, showcasing some of the latest innovations in this field. She will introduce the latest insights from emerging categories and propose new territories for innovation. Alexander Rawitz, Director of Research & Insights at CreatorIQ, will discuss how science-led or tech-driven brands are seeing increased attraction on social media, particularly in skincare, and how science is transforming narratives. This will be followed by a discussion with Edna Coryelle, co-founder and CEO of Mother Science, a biotech-led skincare line, and Irina Mazur, Chief Product and Marketing Officer at Revieve, focusing on how personalized AI and AR beauty platforms are reshaping the industry.
This session is designed to inspire leaders in innovation, trends, and forecasting, providing strategic insights and actionable takeaways
