17 & 18 Septembre 2025

De 9h à 17h - Javits Center

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CHEEKY LIPSTICK

Cheeky Lipstick is designed as a platform on which it is possible to add different levels of finishes, materials, and technologies.

It is a system based on a simplification of everything that exists today without compromising the personality of each brand.
It's a lipstick bullet that never crashes and a new way to reveal your lipstick without changing the gesture.
Cheeky lipstick has multiple virtues: customizable, recyclable, refillable and a possibility to produce locally.