Recovery begins with tangible results in the US !
Make Up in NewYork returned to a physical edition and in-person format gathering 1 712
visitors from the Skincare and MakeUp industrie at the Javits Center in New York from
September 22-23 2021.
Both exhibitors and visitors were happier than ever to meet again in person for this 100%
“Made in USA” edition.
30 high quality exhibitors from the makeup and skincare industries, showed their
continuous contributions to innovations in ingredients, formulation, packaging and
accessories to 1 712 professionals coming from marketing departments, R&D, purchasing
encouraging new pattern of the industry with their new projects and needs. If the travel ban
constrained us to redesign the show for this edition, it did not slow down the creative and
business effervescence of the local players during these 2 days!
As a true laboratory for the beauty of tomorrow, innovation was at the heart of the show!
While this year’s MakeUp in NewYork focused on East Coast companies, exhibitors
showcased skincare and makeup innovations from around the world. The 18 products
selected for the IT Products Awards for this year’s event were praised by visitors!
To explore need-to-know beauty trends, Fashion Snoops, presented during the show
prominent lifestyle shifts and provide insight on how these shifts are impacting the makeup
and skincare markets.
Cosmetics Inspiration & Creation led 4 “Beauty Talks” on key beauty themes, to help to
decipher major beauty trends with an innovation itinerary, and hosted an Inspiration Bar to
showcase the latest product innovations on the worldwide beauty market. Beauty specialists
walked visitors through disruptive textures, surprising effects, and delicious smells to offer
a fresh and expert view on successful product innovations.
MakeUp in NewYork 10th edition closed its doors last week, but the ideas, discoveries and
inspirations proposed by this year’s edition will continue to resonate for a long time. The
Javits Center has been the scene of two truly action-packed days around Make-up and
Skincare trends and innovations!
The successful holding of this exhibition gave confidence to the entire industry with tangible
results.
We are already working on preparing MakeUp in NewYork in September 2022, to return to an even bigger GLO.CAL edition!
