Immerse yourself in the world of science in beauty throughout MakeUp in NewYork 2024, where you’ll encounter cutting-edge innovations and the latest advancements that are driving the beauty industry forward! Engage with experts who will delve into the underpinnings of beauty trends, offering insights into the intersection of science and beauty from fresh techniques, innovative formulations, and game-changing ingredients that can elevate your cosmetic formulas and colors.
Our conference program, enriched with the knowledge of international beauty experts, will share their insights on topics around skingestibles, new formulations, biotech-focused beauty, indie brand trials and tribulations, consumer expectations on well-being, mental health, and libido and much more!
Curious about future brands? Watch as five emerging beauty brands in both skincare and makeup categories showcase their uniqueness and creativity, competing for the chance to win the Beauty Tank Challenge.
Discover the hottest trends and innovations through our highly anticipated IT Awards, where winners will be announced live at the show. And that’s not all! Don’t miss our Beauty Agora, packed with workshops from expert trend agencies sharing insights on the next big shake-ups in the cosmetics world!
It’s a lively two-day event where you can supercharge your business and strategy with the trailblazers in the beauty industry… providing you with a whirlwind of possibilities!
