17 & 18 September 2025

From 9am to 5pm - Javits Center

Badge Request
Exhibit

Tara Cohen

Tara Cohen

Creative Beauty/Mixst Beauty

C-Suite Executive, Founder, & Startup Advisor

Over the past 20 years, Tara Cohen has driven innovation and strategy as a senior executive at The Estée Lauder Companies, directly influencing MAC Cosmetics, Becca, Tom Ford, and Victoria Beckham, as well as Revlon, L’Oréal, and Victoria Secret Beauty resulting in exponential, multi-channel growth for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach.

Most recently, Cohen led Creative Beauty as Chief Beauty Officer and founded Mixst Beauty, a startup incubator, guiding the development and launch of over 10 new beauty brands.

Thursday 19 September - 12:30 pm

Beauty Tank – Makeup