#Skincare

Within the prestige beauty industry, there has historically been a cyclical pattern when it comes to makeup and skincare sales trends; when the growth rate is accelerating for one category, the other one is slowing down. This cycle appears …

In the dynamic world of beauty, skincare and makeup trends significantly influence how individuals express themselves and care for their skin. From enhancing natural radiance to making bold statements, the beauty landscape in the USA features a myriad of …

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal …