With travel levels set to exceed pre-pandemic flows for the first time in 2024, Cosmetics Inspirations & Creation explores the emergence of the Leisure Body, and the aspiration for skin that is primed, perfected and fully protected for the outdoors.
The global fitness boom (30% of Gen Z regularly use fitness facilities, while a further 50% express a desire to work out regularly) arises at a time of increased travel and a surge in body-con fashion trends. However, in the wellness era, a glowing, vital body is as much a projection of one’s inner health as it is a projection of hours spent at the gym. The desire for a beach-ready body that radiates inner and outer health has fueled demand for skincare hybrids that can provide a deep and versatile glow.
The body cult
According to Circana, Body was one of the fastest-growing segment in Prestige skincare in 2023, reflecting consumers’ growing investment in maintaining their physique as part of their holistic health and beauty regime. This hyper-focus on the body presents huge opportunities for beauty brands to inspire consumers with products that promote a healthy, vital look. And this is a highly engaged market – McKinsey reports that 70% of US consumers say it is important for them to invest in their health and personal appearance, with 50% saying fitness is a core part of their identity. Demand is being further fueled by TikTok, where views of #bodycareroutine have clocked over 671.9M (Spate – US TikTok views – until the week of July 14, 2024) as influencers demonstrate how to apply a level of care and diligence to maintaining the body that is usually reserved for the face.
Hybrid body bronzers
In this evolving category, bronzing powders are replaced by makeup-suncare hybrids, which meet the demand for a deep bronze with added sun protection. Ultra Violette has invigorated the
category with the introduction of the QueenScreenSPF50SuperGlowDropsin Illuminatingand Bronzing, which can be worn alone or mixed with skincare for added glow and protection. Promising a skin-boosting bronzer, the Kopari Sunglaze Sheer Body Mist Sunscreen SPF 42 offers quick-dry UVA/ UVB protection with a rose gold sheen enriched with Hyaluronic Acid, and Vitamins C and E, for soft, supple skin.
Shimmering body
The Leisure Body pivots on achieving glowing skin from head to toe, creating demand for shimmering body lotions or body oils. The trend is echoed on TikTok where views of glow-adjacent body products are booming – #bodyshimmerspray has clocked over 74.3M views, while #bodymist has surpassed 326.7M views (Spate – US TikTok views – until the week of July 14, 2024).
A brand to watch in this space is Hempz, which has developed a deeply hydrating body oil that leaves a subtle sheen. The Glow Getter Herbal Body Oil with Shimmer leaves skin sparkling, thanks to the use of ethically sourced mica. Kopari’s new Sun Shield On-The-Glow Sheer Stick Sunscreen Spf40 delivers a portable shimmer in a travel-friendly stick format. It can be used for targeted applications or all-over sun protection, leaving the skin protected with a subtle sun-kissed glow.
Formoreinformationonthisdynamiccategoryandfurtherinnovationinspiration,visitthe Cosmetics Inpiration & Creation booth (A48), Inspiration Bar and Beauty Talks, at the upcoming MakeUp in New York show.
Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration. The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations and market data, and deciphering the latest product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions. In a consultancy capacity, our global team of industry experts, cultural strategists, product developers and beauty chemists work closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.
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